Why Business Books Are Blue (And Other Tricky Marketing Techniques)

Yes, you judge books by their covers. Here's what draws you in.I review a lot of business books. Consequently, publishers often send me copies of new releases. As I was cleaning out my office the other day, and staring at about 50 book covers, I had a thought: Why are so many of these books blue or orange? What do cover designers know about what lures readers in?Read Full Story Continue reading at 'Fast Company'

[ Fast Company | 2014-11-19 00:00:00 UTC ]
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Italy’s Book Market Up 13.3 Percent Over 2019

Presented in Venice at the Mauri School, the 2022 report from Italy's publishers shows gains over the pre-pandemic era, amid market shifts. The post Italy’s Book Market Up 13.3 Percent Over 2019 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-01-27 17:39:09 UTC ]
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German Book Market in 2022: Sales Down 2.1 Percent

The Börsenverein reports on book sales and bestsellers in German book market in 2022 and depicts 'a major economic challenge.' The post German Book Market in 2022: Sales Down 2.1 Percent appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-01-05 14:26:20 UTC ]
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The best new business books CEOs read in 2022

As the year comes to a close, ‘Fast Company’ asked leaders which books they sought out for guidance and leadership advice. In 2022, as they faced a tight labor market and a looming economic downturn, business leaders had a lot on their minds. With the year coming to a close, Fast Company asked... Continue reading at Fast Company

[ Fast Company | 2022-12-14 07:00:00 UTC ]
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NPD Books: US Market Underperforming in the Holidays

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[ Publishing Perspectives | 2022-12-06 17:01:25 UTC ]
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Greece Is Bologna Book Plus’ First Market of Honor

In March's edition of Bologna Children's Book Fair, the Book Plus program will have Greece as its own 'market of honor' exhibitor. The post Greece Is Bologna Book Plus’ First Market of Honor appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-11-14 18:23:22 UTC ]
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Christian Children's Book Publishers Eye Wider Market

Publishers are adding books they say are faithful to Biblical values, but not explicitly religious, leaving it to parents to draw connections. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-11-09 05:00:00 UTC ]
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Why Vox Media’s Eater Is Entering the Book Publishing Business

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[ Publishers Weekly | 2022-11-08 05:00:00 UTC ]
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AAP: Six Charts on the US Book Market, 2017 to 2021

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[ Publishing Perspectives | 2022-11-03 15:12:27 UTC ]
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Frankfurt Week: A New Report on the Indian Book Market

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[ Publishing Perspectives | 2022-10-17 10:47:07 UTC ]
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Financial Times Announces a Shortlist in the £30,000 Business Book of the Year Award

The United Kingdom-based business book competition is in its 18th year. Its shortlist deals with economics, business, and politics. The post Financial Times Announces a Shortlist in the £30,000 Business Book of the Year Award appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-09-26 10:02:34 UTC ]
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Ingram Panel Examines Health of the Book Business

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[ Publishers Weekly | 2022-09-20 04:00:00 UTC ]
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NPD BookScan: US Print Book Market Shows a ‘Strong August Performance’

Near summer's end in the Northern Hemisphere, NPD's Kristen McLean sees the US market 'bucking uncertainty in the wider economy.' The post NPD BookScan: US Print Book Market Shows a ‘Strong August Performance’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-09-13 00:21:46 UTC ]
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NPD Books on July’s US Print Market: 6 Percent Lower, Year to Date

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[ Publishing Perspectives | 2022-08-10 18:34:37 UTC ]
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Spain Reports Book Market Growth in 2021: Up 5.6 Percent

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[ Publishing Perspectives | 2022-07-19 19:16:27 UTC ]
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The German Book Market in 2021: Turnover Up 3.5 Percent

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[ Publishing Perspectives | 2022-07-07 21:04:45 UTC ]
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Through a Recession and a Pandemic, the Book Business Is Thriving in Buenos Aires

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[ The New York Times | 2022-05-26 09:00:14 UTC ]
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How the Book Industry Turns Its Own Racism into a Marketable Product

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[ Literrary Hub | 2022-04-20 08:55:05 UTC ]
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United States Book Market: A First Quarter’s Glide and NPD’s Viewpoint

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[ Publishing Perspectives | 2022-04-15 15:51:56 UTC ]
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People Who Shaped the Book Business

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[ Publishers Weekly | 2022-04-12 04:00:00 UTC ]
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London Book Fair: Finland’s Market Continues to Swing to Subscriptions

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[ Publishing Perspectives | 2022-04-05 06:06:58 UTC ]
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