When Doug Olson, the president and general manager of Meredith magazines, reaches for an analogy to describe the launch of Magnolia Journal, his mind goes immediately to O, The Oprah Magazine. “It’s the first time in our history at Meredith that the largest retailers in the business called back on day one, and said, ‘We’re already sold out. Can you send more copies?’” The quarterly lifestyle magazine, based on a partnership with Joanna and Chip Gaines, the stars of HGTV’s “Fixer Upper,” debuted in the fall of 2016 as a newsstand-only title with an initial run of 400,000 copies. Within a year, the publication claimed a rate base of 1.2 million through full-price, direct-to-consumer subscriptions and newsstand placements with an average sell-through rate of 60 percent, Meredith says, more than twice the industry average. Those numbers can’t put Magnolia Journal in quite the same league as O, a Hearst title whose rise was so meteoric it was outselling the top women’s magazines in the country with a circulation of over two million within months of its launch in 2000. But the intervening 18 years have seen audiences move en masse from print and live TV to digital platforms, making the magazine’s apparent success all the more remarkable. Even more striking is the genesis of its founding partnership. O, multiple sources say, would never have come to fruition had editor Helen Levine not persuaded the TV personality she needed an outlet with the quasi-religious power of the... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2018-06-28 00:00:00 UTC ]
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Condé Nast's Glamour and Hearst's Good Housekeeping the inaugural rankings of the combined print and digital magazine circulations, compiled by the Professional Publishers Association today. Continue reading at Media Week
[ Media Week | 2013-02-14 00:00:00 UTC ]
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Despite what you have read, probably online, print isn't dead insists the magazine exec, speaking at D: Dive Into Media. Hearst's digital subscriptions are also up to 900,000. Continue reading at AllThingsD
[ AllThingsD | 2013-02-12 00:00:00 UTC ]
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Children's laureate Julia Donaldson's follow-up to Edward Lear's classic, The Owl and... Continue reading at The Bookseller
[ The Bookseller | 2013-02-08 00:00:00 UTC ]
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Decline in advertising has caused publisher to seek buyerAmericanStyle magazine, a quarterly publication catering to consumers and producers of fine crafts, has suspended publication and is seeking a buyer, its Baltimore-based publisher announced this week. Continue reading at Baltimore Sun
[ Baltimore Sun | 2013-02-08 00:00:00 UTC ]
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The year 2012 opened in dramatic fashion with magazine media-related deals. From Hanley Wood’s recapitalization to the final sell-off the remaining segments of what once was the massive Ziff Davis, 2012 saw its fair share of deals that involved traditional media brands as well as the... Continue reading at Folio Magazine
[ Folio Magazine | 2013-01-30 00:00:00 UTC ]
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While most newspaper publishers are shifting their design attention to websites and digital applications, The News Tribune in Tacoma, Wash., is doing the opposite. The daily publication launched its new design last November. Executive editor ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-01-22 00:00:00 UTC ]
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The value of the children’s physical books market last year was marginally up on 2011,... Continue reading at The Bookseller
[ The Bookseller | 2013-01-17 00:00:00 UTC ]
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The investors who own The Hollywood Reporter, AdWeek and Billboard have hired ex-Yahoo Chief Executive Ross Levinsohn to oversee the trade titles as head of the newly formed Guggenheim Digital Media.He is the third CEO for the magazines, which are part of Prometheus Global Media. The New... Continue reading at Crains New York
[ Crains New York | 2013-01-16 00:00:00 UTC ]
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Unit sales of print books fell in every region of the country in 2012, with the largest declines coming along the coasts. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-01-11 00:00:00 UTC ]
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A Nielsen BookScan survey reveals that in 2012 unit sales of paper books dropped more than 9 percent, more or less the same amount that they declined in 2011 and 2010. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-01-09 00:00:00 UTC ]
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Unit sales of print books fell just over 9% in 2012 at outlets tracked by Nielsen BookScan, roughly the same percentage decline posted between 2010 and 2011. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-01-04 00:00:00 UTC ]
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The printed book market fell by almost £74m in 2012, down 4.6% year on year, but the rate of decline was slowed by Fifty Shades Of Grey. Continue reading at BBC World
[ BBC World | 2013-01-04 00:00:00 UTC ]
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The value of the printed book market slumped by almost £74m year on year in 2012 but,... Continue reading at The Bookseller
[ The Bookseller | 2013-01-03 00:00:00 UTC ]
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Sales of printed books soared to a three-year high in the UK last week as shoppers flooded the... Continue reading at The Bookseller
[ The Bookseller | 2012-12-28 00:00:00 UTC ]
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Newsweek, the 80-year-old US current affairs magazine, features a Twitter-style hashtag on the cover of its last ever print edition. Continue reading at BBC World
[ BBC World | 2012-12-24 00:00:00 UTC ]
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Book-buyers have picked up bigger bargains than ever before in 2012, with retailers... Continue reading at The Bookseller
[ The Bookseller | 2012-12-21 00:00:00 UTC ]
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It comes as no surprise that Nielsen BookScan's top-selling print book lists for 2012 are dominated by Fifty Shades and the Hunger Games. See what else is on the lists. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-12-15 00:00:00 UTC ]
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Partnership with Flingo ports video content to more than 15 million devices. With the rise of internet-connected televisions, the big screen is becoming another place for publishers to get their content in front of viewers. One recent example of this is a partnership between Bonnier and smart TV... Continue reading at Folio Magazine
[ Folio Magazine | 2012-12-13 00:00:00 UTC ]
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Magazine closures were down nearly 50 percent from last year, while launches declined 5 percent, according to a recent report released by online periodicals database Mediafinder.com. Continue reading at Folio Magazine
[ Folio Magazine | 2012-12-11 00:00:00 UTC ]
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All signs point to the USPS wanting-in on the newsstand business, but it’s up to publishers now. Continue reading at Folio Magazine
[ Folio Magazine | 2012-12-11 00:00:00 UTC ]
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