Why Apple Backed Down in Fight With Publishers

Maybe Apple isn’t so untouchable after all. The device maker, which has been locked in a battle with publishers, made a surprise concession recently, dropping a pricing requirement for its App Store that irked publishers. Before, publishers couldn't undercut the subscription price they offered in the App Store—the new guidelines do away with that requirement. The previous guidelines, issued in February, seemed aimed at ensuring Apple had a pricing advantage. They also presented a complication for publishers who are used to testing various price points to hook new subscribers and reward existing ones. Apple doesn’t say a lot about why it does what it does. But while it had gotten a few big publishers to agree to its subscription terms, it’s had pushback from companies over its terms, including the 30 percent it skims off App Store purchases and its refusal to share customer data, and it's likely this move is related to that. Other devices are coming to market, presenting new competition for Apple, and loosening the stranglehold that the company has had over content producers to this point. Plus, publishers are exploring browser-based apps that would skirt the App Store altogether. This week, The Financial Times made waves when it did just that after having rejected Apple’s subscription terms. Outsell’s Ken Doctor believes other publishers, like The New York Times and Wall Street Journal, marquee brands that are important to Apple, see the FT as a potential model to imitate... Continue reading at 'AdWeek'

[ AdWeek | 2011-06-10 00:00:00 UTC ]
News tagged with: #digital editions #gregg hano #vice president #popular science #digital version

Other Publishing stories related to: 'Why Apple Backed Down in Fight With Publishers'


More agents to explore publishing models

Written By: Charlotte Williams Publication Date: Fri, 13/05/2011 - 08:38 Literary agents Curtis Brown and Blake Friedman have said they are planning to follow Ed Victor's move into publishing, after he announced an ebook and print-on-demand venture earlier this week. Curtis Brown m.d. Jonathan... Continue reading at The Bookseller

[ The Bookseller | 2011-05-13 00:00:00 UTC ]
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Publishers losing the battle against Angry Birds

Written By: Philip Jones Publication Date: Thu, 12/05/2011 - 15:36 Publishers need to diversify and compete head-on with other media in order to deflect the 'one-screen' effect of tablet devices, a panel discussion at the World e-Reading Congress declared. read more Continue reading at The Bookseller

[ The Bookseller | 2011-05-12 00:00:00 UTC ]
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Publishers could follow Random's agency move

Written By: Charlotte Williams Publication Date: Thu, 12/05/2011 - 15:34 Random House UK's switch to the agency model this week could lead other publishers to follow suit, despite the Office of Fair Trading investigating ebook pricing. The publisher's switch on Tuesday meant it has around... Continue reading at The Bookseller

[ The Bookseller | 2011-05-12 00:00:00 UTC ]
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Three French publishers file new lawsuit against Google

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[ The Bookseller | 2011-05-11 00:00:00 UTC ]
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Publishers must change "radically' in digital age - Johnson

Written By: Bookseller Staff Publication Date: Wed, 11/05/2011 - 10:46 Publishers selling direct to readers, printers folding and more agents becoming publishers are some of the implications of digital, claims former Borders chairman Luke Johnson. read more Continue reading at The Bookseller

[ The Bookseller | 2011-05-11 00:00:00 UTC ]
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Ed Victor sets up publishing imprint

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[ The Bookseller | 2011-05-10 00:00:00 UTC ]
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[ The Bookseller | 2011-05-10 00:00:00 UTC ]
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Conde Nast Strikes Subscription Deal with Apple

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[ Folio Magazine | 2011-05-10 00:00:00 UTC ]
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Think short-term to stay ahead of digital change, publishers told

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[ The Bookseller | 2011-05-10 00:00:00 UTC ]
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Apple Brings Conde Nast Aboard the Subscription Bandwagon, Starting With the New Yorker [MediaMemo]

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[ AllThingsD | 2011-05-09 00:00:00 UTC ]
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[ The New York Times | 2011-05-07 00:00:00 UTC ]
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Book Publishers, AOL To Launch New Book Recommendation Site [MediaMemo]

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[ AllThingsD | 2011-05-06 00:00:00 UTC ]
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[ Folio Magazine | 2011-05-06 00:00:00 UTC ]
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Telegraph Goes With Apple Subs For Newspaper-Like iPad Edition

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[ Editor & Publisher | 2011-05-06 00:00:00 UTC ]
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[ Editor & Publisher | 2011-05-06 00:00:00 UTC ]
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[ The Bookseller | 2011-05-06 00:00:00 UTC ]
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[ The Bookseller | 2011-05-06 00:00:00 UTC ]
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Hearst Partners With Apple on Subscription Offering

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[ Folio Magazine | 2011-05-05 00:00:00 UTC ]
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[ The Bookseller | 2011-05-05 00:00:00 UTC ]
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[ The Bookseller | 2011-05-05 00:00:00 UTC ]
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