Why advertisers are leaning into digital publishing strategies

Ashley Deibert, CMO, Piano The world of digital advertising is undergoing a paradigm shift. Even before Google pulls the final plug on third-party cookies in 2022, brands will be challenged to rethink their targeting and ad strategies. The demise of third-party cookies promises to accelerate the decline of third-party data, and brands will require more […] The post Why advertisers are leaning into digital publishing strategies appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2020-10-08 01:00:00 UTC ]
News tagged with: #digital advertising #paradigm shift #third-party cookies #third-party data #digital publishing

Other Publishing stories related to: 'Why advertisers are leaning into digital publishing strategies'


Michael Caine announces debut thriller to be published in November

The actor’s novel, Deadly Game, features an ex-SAS police officer called Harry who must grapple with neo-Nazis, wealthy Russians and Colombian drug cartelsDeadly Game, the debut novel from Michael Caine, will be published in the UK and US in November, it has been announced.The actor, 90, has... Continue reading at The Guardian

[ The Guardian | 2023-06-07 13:35:48 UTC ]
More news stories like this | News stories tagged with: #uk publisher #michael caine #east end #lead character #debut novel


Fieldstone Publishing Moves to Correct Racial Injustice

After cutting ties with Audubon name, the publishing company plans to donate proceeds from its field guides to National African American Reparation Commission. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-06-06 04:00:00 UTC ]
More news stories like this | News stories tagged with: #cutting ties #donate proceeds #field guides


Librarians, Publishers File Amicus Briefs in Texas Book Banning Case

With oral arguments set for June 7 before a judge on the Fifth Circuit Court of Appeals, librarians and publishers have weighed in on a closely watched case in Texas concerning the banning of books in Llano County, Texas. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-06-05 04:00:00 UTC ]
More news stories like this | News stories tagged with: #circuit court #llano county


The Guardian view on Bloomsbury’s success: publishing wizardry | Editorial

The Harry Potter publisher ascribes its record profits to a hunger for affordable diversion. That’s the magic of booksIn the gloom of a UK economy teetering on the edge of recession, a glittering puff of smoke wafted up last week from the publisher that will for ever be associated with Harry... Continue reading at The Guardian

[ The Guardian | 2023-06-04 17:25:05 UTC ]
More news stories like this | News stories tagged with: #record profits #uk sales #cut back #guardian view #jk rowling #boy wizard #nigel newton #ebooks #harry potter


Caster Semenya to publish ‘unflinching’ memoir with Stormzy’s #Merky Books

In The Race to Be Myself, the Olympian athlete will detail her battle for permission to compete as a woman with hyperandrogenismStormzy’s #Merky Books is to publish Olympian Caster Semenya’s memoir this year.South African athlete Semenya, whose book is titled The Race to Be Myself, was just 18... Continue reading at The Guardian

[ The Guardian | 2023-06-02 12:52:34 UTC ]
More news stories like this | News stories tagged with: ##merky books #memoir


Nigel J. Yorwerth, Known for Eponymous Publishing Consultancy and Literary Agency, Dies at 72

Yorwerth, who founded Yorthwerth Associates in 2003, is remembered for his advocacy for authors in the self-help and spiritual categories and as a fixture of the London and Frankfurt Book Fairs. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-06-02 04:00:00 UTC ]
More news stories like this | News stories tagged with: #literary agency


Publisher and Author Elizabeth Sherrill Dead at 95

Sherrill was a cofounder of Chosen Books and co-author of bestsellers such as 'The Hiding Place' with Corrie ten Bloom, who hid Jews during the Holocaust. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-06-02 04:00:00 UTC ]
More news stories like this | News stories tagged with: #chosen books


Where to Start with Audiobook Publishing

Audiobook publisher Sean McManus provides tips on how indie authors can benefit from the audiobook boom. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-06-02 04:00:00 UTC ]
More news stories like this | News stories tagged with: #audiobook publishing #indie authors #audiobook boom #audiobook


APA Report: US Sees Double-Digit Audiobook Sales Growth for 11th Year

The Audio Publishers Association finds in its annual report that audiobook sales generated $1.8 billion in the United States in 2022. The post APA Report: US Sees Double-Digit Audiobook Sales Growth for 11th Year appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-06-01 15:27:14 UTC ]
More news stories like this | News stories tagged with: #11th year #annual report #publishers association #audiobook


US Book Publishing Revenues in 2022 Were $28 Billion: AAP StatShot

Still 8.6 percent above 2019's total revenues, the US market in 2022 was 2.6 percent below 2021's revenue level, the AAP reports. The post US Book Publishing Revenues in 2022 Were $28 Billion: AAP StatShot appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-05-31 20:54:37 UTC ]
More news stories like this | News stories tagged with: #$28 billion #aap statshot #total revenues #aap reports #book publishing


Publishing Sales Finished 2.6% Below 2021 Last Year

A 16% increase in sales in the pre-K–12 educational materials segment helped to counter declines in the other major categories, resulting in total publishing sales of $28.1 billion in 2022, the Association of American Publishers reported. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-31 04:00:00 UTC ]
More news stories like this | News stories tagged with: #major categories


Turkish Publishers’ ‘Freedom of Thought and Expression’ Award

The Turkish Publishers Association honors a house fighting seven cases of effective bans on books considered 'harmful to minors.' The post Turkish Publishers’ ‘Freedom of Thought and Expression’ Award appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-05-27 03:41:29 UTC ]
More news stories like this | News stories tagged with: #award appeared #turkish publishers #publishers association


Publishing On and Off the Page: A Reading List of Books About Book People

Readers love to read about book people almost as much as writers love to write about them (I love to do both). My latest novel, On Fire Island, follows uber-talented young book editor, Julia Gold and literary wunderkind, Benjamin Morse, through their journeys on and off the page. Threaded in... Continue reading at Literrary Hub

[ Literrary Hub | 2023-05-26 08:52:35 UTC ]
More news stories like this | News stories tagged with: #readers love #writers love #book people


Librarians, Publishers, Bookstores Join Lawsuit Over Arkansas Library ‘Obscenity’ Law

Book business advocacy organizations, including the Association of American Publishers, will join a federal lawsuit over a law recently signed into effect by Arkansas governor Sarah Huckabee Sanders that exposes librarians in the state to criminal liability for making allegedly “obscene” books... Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-26 04:00:00 UTC ]
More news stories like this | News stories tagged with: #american publishers #exposes librarians #federal lawsuit #criminal liability #book business


Kraft increases investment in its digital media mix with a focus on nostalgia and millennial parents

In addition to preparing television and sponsored ads, Kraft has also taken an interest in digital OOH and social media displays to account for how consumer shopping habits have changed. Continue reading at Digiday

[ Digiday | 2023-05-22 04:01:00 UTC ]
More news stories like this | News stories tagged with: #millennial parents #digital media


Richard Charkin: ‘A Publishing House Is a Field’

'There can be little doubt that God or fate or luck play a significant part in the success of any publishing endeavor,' writes Richard Charkin. The post Richard Charkin: ‘A Publishing House Is a Field’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-05-19 06:40:47 UTC ]
More news stories like this | News stories tagged with: #richard charkin #significant part


Why the world's largest publisher found a book-ban lawsuit in Florida 'irresistible'

PEN America and publisher Penguin Random House filed a federal suit against Escambia County School District over its removal of books from school libraries. Continue reading at Los Angeles Times

[ Los Angeles Times | 2023-05-18 17:34:04 UTC ]
More news stories like this | News stories tagged with: #pen america #federal suit #school libraries #publisher penguin


Vice Media files for Chapter 11 bankruptcy, the latest in a string of digital media setbacks

Vice Media is filing for Chapter 11 bankruptcy protection, the latest digital media company to falter after a meteoric rise Continue reading at ABC News

[ ABC News | 2023-05-15 11:47:06 UTC ]
More news stories like this | News stories tagged with: #vice media #meteoric rise #digital media


Lululemon’s brilliant dupe strategy should be duplicated by every brand

Lululemon fans craved products from the beloved $50 billion athletic apparel company but have been settling for cheap alternatives. Then the company decided to deliver a big surprise. “Hey guys, here are this month’s best-selling Amazon Lulu lookalikes, and I used to work at Lulu, so I promise... Continue reading at Fast Company

[ Fast Company | 2023-05-14 04:00:00 UTC ]
More news stories like this | News stories tagged with: #company decided #big surprise #lulu


Publishing Industry Sales Inched Up in February

Gains in religious and higher educational publishing offset dips in the trade segments in February, resulting in a 0.2% sales gain for the 1,240 publishers that report sales to AAP's StatShot program. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-12 04:00:00 UTC ]
More news stories like this | News stories tagged with: #trade segments #report sales