Legacy media companies, particularly those with print products, are often told they should learn from digital startups who have allegedly disrupted norms and transformed the industry through innovation and a new, creative mindset. While this is true in some instances, there are plenty of examples that contradict this idea. So perhaps a more sound model is one that marries fresh thinking with practical, proven experience. Bustle Digital Group certainty believes in this formula. The digital publishing company has become a recent success story as it continues to grow its portfolio—both from acquisitions and in-house launches. Still, like many other digital publishers, it, too, has had to right-size its company over the past eight months, including a recent round of layoffs in April, when it also shuttered The Outline. But unlike some of its contemporaries, the company is confident in its path forward and believes that its startup sensibility can benefit from industry vets with proven track records in legacy media. Take for example its hiring of Elizabeth Webbe Lunny in September of 2019 as EVP of revenue. Webbe Lunny’s career highlights include a 13-year run at Condé Nast, where she served on brand and corporate levels. She then headed up digital and integrated sales at Rodale, and before joining BDG, she was a VP and publisher at the New York Times’ T magazine. Webbe Lunny joined BDG as it was building out its portfolio further and was tasked to ensure that initiative... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-07-23 16:07:41 UTC ]
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On IAB NewFronts day two, digital content platforms and streamers pitched new ad formats (with a focus on artificial intelligence and shoppable content) in short-form social video and longer-form TV shows and movies. Continue reading at Digiday
[ Digiday | 2023-05-03 10:01:00 UTC ]
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We all have our favorite TV shows, and it seems every year there's a new hit series to add to our watchlist. What do these trends mean, especially to marketers? For decades, Nielsen was the place where advertisers and marketers could turn to better connect with their audiences by understanding... Continue reading at AdWeek
[ AdWeek | 2023-05-02 20:53:41 UTC ]
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Collective Book Studio founder and publisher Angela Engel urges the book community to stand firm against homophobia and transphobia. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-04-28 04:00:00 UTC ]
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BuzzFeed changed the way news was reported for the digital age. But it became a casualty of its lopsided relationship with FacebookThe announcement of the demise of BuzzFeed News last week felt unlike the cavalcade of media closures and layoffs of the past decade. In a sense, it represented the... Continue reading at The Guardian
[ The Guardian | 2023-04-26 03:36:53 UTC ]
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Hug an author today! Fifty-four percent of debut authors responding to Bookseller survey said the process had a negative impact on their mental health—equally likely to feel bummed out whether they pubbed with a Big Four or an indie publisher. One, quoted anonymously in The Bookseller’s report,... Continue reading at Literrary Hub
[ Literrary Hub | 2023-04-24 15:32:12 UTC ]
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Despite winning a Pulitzer Prize in 2021 for coverage of China's mass detention of Muslims, BuzzFeed News' journalistic success has not delivered business results. Continue reading at Media Week
[ Media Week | 2023-04-21 14:23:32 UTC ]
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Ad world shares memories about Johnson's legacy from the early online publishing world to the creator economy. Continue reading at Advertising Age
[ Advertising Age | 2023-04-20 18:45:34 UTC ]
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Long a fixture of checkout queues and newsstand kiosks, the celebrity news publisher The National Enquirer will soon bring its salacious storytelling online for the first time in its 96-year-old history. The publisher, along with its sister sites Globe, National Examiner and The National... Continue reading at AdWeek
[ AdWeek | 2023-04-20 11:59:40 UTC ]
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The Boston Public Library is the latest in a string of public libraries to plan to incorporate affordable housing into its buildings. Continue reading at Book Riot
[ Book Riot | 2023-04-19 18:13:54 UTC ]
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With all the challenges that the book publishing industry currently faces, what will the future bookstore look like? Continue reading at Book Riot
[ Book Riot | 2023-04-19 10:35:00 UTC ]
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The new graphic novel ‘The Last Count of Monte Cristo’ by Ayize Jama-Everett and Tristan Roach transforms Alexandre Dumas’s epic novel of betrayal and revenge into an imaginative afrofuturist adventure set 200 years in the future. An eight-page excerpt. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-04-19 04:00:00 UTC ]
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HBG CEO Michael Pietsch attributed the 11% decline to a strong first quarter in 2022, plus “a generally softer market, especially for hardcovers.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-04-18 04:00:00 UTC ]
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The digital media conglomerate Starboard said Friday it purchased the conservative social media site Parler and will temporarily take down the app as it undergoes a “strategic assessment.” Continue reading at ABC News
[ ABC News | 2023-04-14 20:47:19 UTC ]
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The journal’s once-in-a-decade selection of the best fiction writers under 40 has broadened its selection of 20 to include authors who ‘regard the UK as their home’Granta magazine’s Best of British Novelists list, which hails the literary stars of the future, has this year expanded to include... Continue reading at The Guardian
[ The Guardian | 2023-04-13 07:00:37 UTC ]
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Rick Wolff, who published dozens of bestselling books as a business editor for Warner Books, Hachette Book Group, and Houghton Mifflin Harcourt, died April 10. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-04-13 04:00:00 UTC ]
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The newest of four yearly reports from Hachette Book Group sees staff BIPOC diversity increasing by 2.5 percent in 2022. The post Hachette Book Group: BIPOC Diversity at 36.4 Percent appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-04-11 14:35:23 UTC ]
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The new integrated school reading events business will be launched by June under the direction of Sasha Quinton, who has been president of Scholastic Book Fairs. Judy Newman, president of Scholastic Book Clubs, has been named Scholastic’s first chief impact officer. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-04-03 04:00:00 UTC ]
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Despite a decline in sales, cost controls and a rebound in its custom publishing operation led to a 67% jump in profits for Quarto Group in 2022. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-03-31 04:00:00 UTC ]
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Chief Digital Growth Officer Surabhi Pokhriyal on navigating CTV, digital media and marketing during inflationary times for the maker of Arm & Hammer, Trojan condoms and more. Continue reading at Advertising Age
[ Advertising Age | 2023-03-29 09:00:00 UTC ]
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Nielsen and rivals are challenged by homes that only stream to mobile devices, which are growing fast but not included in big data sets. Continue reading at Advertising Age
[ Advertising Age | 2023-03-27 14:00:00 UTC ]
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