What you missed at Day One of Advertising Week: Tuesday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. Day One of Advertising Week If you skipped the first day of Advertising Week New York, you missed some hassles (long lines of attendees snaking down stairwells) and high points (the opening concert with girl group TLC, who sang “No Scrubs" and allowed everyone to relive 1999). The mega-conference also played host to some spirited discussion about the future of advertising. Ad Age’s Lindsay Rittenhouse reports that veteran magazine editor Joanna Coles had tough words for the industry: “People hate advertising, they fucking hate it, and it’s all advertising’s fault,” said Coles, the former Hearst chief content officer who is at work on a new platform called Boudica for women in the corporate world. She spoke on a panel with Procter & Gamble Chief Brand Officer Marc Pritchard and RadicalMedia Chairman-CEO Jon Kamen. Coles said, speaking directly to Pritchard and Kamen, that consumers take every opportunity to skip ads or subscribe to ad-free streaming platforms because “you oversaturated” them. Pritchard and Kamen think branded entertainment is an answer; they just worked on a P&G docuseries in partnership with Global Citizen and National Geographic. “We need to move the ad world out... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-09-24 10:00:00 UTC ]
News tagged with: #all-time low #streaming services #personal connection #northern hemisphere #company declined #anonymous tip #hearst

Other Publishing stories related to: ' What you missed at Day One of Advertising Week: Tuesday Wake-Up Call '

Looking Up: Publishers Weekly and Frankfurt Open Star Watch 2016 Nominations

For a second year, Frankfurt Book Fair (FBM) and Publishers Weekly (PW) are teaming up to produce the PW Star Watch program. Nominations are open. The post Looking Up: Publishers Weekly and Frankfurt Open Star Watch 2016 Nominations appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-02-17 00:00:00 UTC ]
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Startup of the week: Book In A Box

The concept behind Book In A Box - that aspiring authors can outsource the entire writing and publishing process - might be controversial, but then founder Max Tucker has made a bestselling publishing career out of profitable controversy. Continue reading at The Bookseller

[ The Bookseller | 2016-02-16 00:00:00 UTC ]
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Amazon Invests in India’s Westlake: ‘Still Very Much Day One’

India's Business Standard reports that Amazon has purchased a 26-percent share in Westland, the book publishing unit of Tata's Trent Ltd. The post Amazon Invests in India’s Westlake: ‘Still Very Much Day One’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-02-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #amazon invests #26-percent share

Amazon Invests in India’s Westland: ‘Still Very Much Day One’

India's Business Standard reports that Amazon has purchased a 26-percent share in Westland, the book publishing unit of Tata's Trent Ltd. The post Amazon Invests in India’s Westland: ‘Still Very Much Day One’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-02-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #amazon invests #26-percent share

Bookselling Roundup, Week Ending February 12, 2016

New bookstores are opening within the next two months in Gainesville, Fl., and Chicago. And one hightly curated shop, which displays only ten titles, is thriving north of the border in Toronto, Canada. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-02-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ten titles

News Briefs: Week of February 15, 2016

After eight-year slump, 2015 bookstore sales rise and more in this week's publishing news briefs. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-02-12 00:00:00 UTC ]
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PW Picks: Books of the Week, February 15, 2016

This week: Ethan Canin's wonderful, epic novel, plus the collected stories of Peter Straub. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-02-12 00:00:00 UTC ]
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Trade runs pro and 'anti'-Valentine's Day campaigns

The book trade is aiming to put books at the heart of Valentine's Day, with publishers unveiling a range of campaigns reflecting that there is a light and a dark side to the day. Continue reading at The Bookseller

[ The Bookseller | 2016-02-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book trade #dark side

Book Deals: Week of February 15, 2015

Meg Gardiner signs with Dutton for six figures, HC announces a new Shel Silverstein book, and more in this week's notable book deals. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-02-12 00:00:00 UTC ]
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This Week's Bestsellers: February 15, 2016

The massively popular ‘Me Before You’ movie trailer boosts Jojo Moyes’s book to #13 in the country. Plus Samantha Hunt’s 'Mr. Splitfoot' lands on our fiction list a month after publication thanks in part to some book club love, ebook queen Audrey Carlan charts for the first time in print, and... Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-02-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fiction list

Mahal hired as curator of London Book & Screen Week

Sandy Mahal has been appointed as associate curator of the London Book & Screen Week with immediate effect. Continue reading at The Bookseller

[ The Bookseller | 2016-02-11 00:00:00 UTC ]
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Kim Wilson to be next editor-in-chief of the Australian Women's Weekly

Head of kidspot.com.au and former editor of New Idea to replace Helen McCabe at helm of the country’s most popular magazineThe new editor-in-chief of the nation’s most popular magazine, the Australian Women’s Weekly, is Kim Wilson, a former editor-in-chief of New Idea.Wilson, whose appointment... Continue reading at The Guardian

[ The Guardian | 2016-02-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #australian women #german publisher #bauer media

International Hot Book Properties, Week of February 8, 2016

The first fiction smuggled out of North Korea sells in the U.S., and an Italian debut by a translator draws international buzz. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-02-09 00:00:00 UTC ]
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National Libraries Day 2016 was 'truly inspirational'

The support for National Libraries Day, which took place on Saturday and saw communities across the UK participate in more than 850 events, was "truly inspirational" and featured endorsements from authors and illustrators Sir Quentin Blake, Michael Rosen and Sarah McIntyre. Continue reading at The Bookseller

[ The Bookseller | 2016-02-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #michael rosen #sarah mcintyre

Startup of the week: Publishizer

Born in India and bred in Silicon Valley, the matchmaking service for authors and publishers has already earned 130 authors $464,000 in pre-orders, produced six Amazon #1 bestsellers and secured $100,000 funding in its quest to become "the world's first true crowd-publishing platform". The pitch Continue reading at The Bookseller

[ The Bookseller | 2016-02-09 00:00:00 UTC ]
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Report: Twitter's algorithmic timeline may arrive next week

You’ve heard about it. You’ve read about it. You may have even Tweeted about it. But it looks as if Twitter’s non-chronological “algorithmic” timeline is almost here.According to a BuzzFeed report published Friday, the company plans to unveil its algorithmic timeline “as soon as next week.” An... Continue reading at PC World

[ PC World | 2016-02-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ve read #ve heard #company plans

Communities rally together in support of National Libraries Day

Libraries across the country are hosting a range of events to encourage their communities to show "solidarity and support" in celebration of "our fantastic, vibrant libraries" to mark National Libraries Day tomorrow. Continue reading at The Bookseller

[ The Bookseller | 2016-02-06 00:00:00 UTC ]
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Author publishes missing Hong Kong booksellers' title online

The author of a controversial book on China's president, believed to be the reason five booksellers from the Mighty Current publishing house in Hong Kong went missing between October and December 2015, has released the title online. Continue reading at The Bookseller

[ The Bookseller | 2016-02-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #title online #controversial book #hong kong

Toppsta partners with World Book Day

Online community Toppsta is partnering with World Book Day this year, providing reviews of the £1 titles in the run-up to the day itself on 3rd March. Continue reading at The Bookseller

[ The Bookseller | 2016-02-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #3rd march