What you missed at Day One of Advertising Week: Tuesday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. Day One of Advertising Week If you skipped the first day of Advertising Week New York, you missed some hassles (long lines of attendees snaking down stairwells) and high points (the opening concert with girl group TLC, who sang “No Scrubs" and allowed everyone to relive 1999). The mega-conference also played host to some spirited discussion about the future of advertising. Ad Age’s Lindsay Rittenhouse reports that veteran magazine editor Joanna Coles had tough words for the industry: “People hate advertising, they fucking hate it, and it’s all advertising’s fault,” said Coles, the former Hearst chief content officer who is at work on a new platform called Boudica for women in the corporate world. She spoke on a panel with Procter & Gamble Chief Brand Officer Marc Pritchard and RadicalMedia Chairman-CEO Jon Kamen. Coles said, speaking directly to Pritchard and Kamen, that consumers take every opportunity to skip ads or subscribe to ad-free streaming platforms because “you oversaturated” them. Pritchard and Kamen think branded entertainment is an answer; they just worked on a P&G docuseries in partnership with Global Citizen and National Geographic. “We need to move the ad world out... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-09-24 10:00:00 UTC ]
News tagged with: #all-time low #streaming services #personal connection #northern hemisphere #company declined #anonymous tip #hearst

Other Publishing stories related to: ' What you missed at Day One of Advertising Week: Tuesday Wake-Up Call '

Kinney leapfrogs Walliams in World Book Day bonanza

Jeff Kinney’s £1 World Book Day title Diary of Greg Heffley’s Best Friend (Puffin) has swiped the UK Official Top 50 number one spot from David Walliams’ Fing (HarperCollins), shifting 72,782 copies through Nielsen BookScan’s Total Consumer Market. Continue reading at The Bookseller

[ The Bookseller | 2019-03-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #jeff kinney #greg heffley #david walliams #fing harpercollins #nielsen bookscan

London Book and Screen Week Names 2019 CAMEO Award Winners

The London Book Fair's public-facing festival, London Book and Screen Week, opens with its annual CAMEO Awards program for adaptations from the publishing world. The post London Book and Screen Week Names 2019 CAMEO Award Winners appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-03-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #screen week #publishing world

Book Deals: Week of March 11, 2019

Anne Hathaway and Charlize Theron sign on to book projects, a new novel celebrates heroic librarians, Random House nabs Nosrat’s latest cookbook, and more in this week's notable book deals. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-03-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book deals #anne hathaway #book projects #latest cookbook

International Women’s Day 2019: Progress Among Publishers in France

Women hold an impressive number of executive posts in French publishing. On International Women's Day, the hope is that more can move into top spots. The post International Women’s Day 2019: Progress Among Publishers in France appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-03-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #france appeared #international women #french publishing #top spots

The Week in Libraries: March 8, 2019

Among the week's headlines: OCLC releases an impressive list of the library world's most widely held novels; Texas school librarians score a major victory in the legislature; and more on the University of California's decision to walk away from Elsevier. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-03-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #impressive list #library world #major victory

Weekly E-Ranking: Kay shows heart of Glass to top pile

Adam Kay’s This is Going to Hurt is the Weekly E-Book Ranking number one for a ninth time. Continue reading at The Bookseller

[ The Bookseller | 2019-03-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #adam kay

Trade celebrates International Women’s Day

Publishers and retailers will celebrate International Women’s Day with a series of events including readings, new collections and a feminist library. Continue reading at The Bookseller

[ The Bookseller | 2019-03-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #feminist library

This Week's Bestsellers: March 11, 2019

Don Winslow completes his Cartel trilogy with ‘The Border,’ #3 in hardcover fiction. Plus 'New Yorker’ staff writer Patrick Radden Keefe delves into a long-unsolved murder with ‘Say Nothing,’ and middle-grade fantasy writer Tui T. Sutherland’s Wings of Fantasy series gets its second graphic... Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-03-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hardcover fiction #fantasy series

TrustX, P&G and the ANA move to reduce so-called 'ad-tech tax'

TrustX is eliminating its 12.5 percent supply-side fee from within its platform following a three-month trial with Meredith, NBCUniversal, CBS Interactive and Magna Global, a move it hopes will have broader implications for the digital advertising ecosystem.The trade body, which represents 35... Continue reading at Advertising Age

[ Advertising Age | 2019-03-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #trading desks #ad exchanges #principal analyst

Pluto Press to join Women's Strike on International Women's Day

Women workers at radical publisher Pluto Press are going on strike for International Women’s Day as part of a national campaign. Continue reading at The Bookseller

[ The Bookseller | 2019-03-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pluto press #international women #national campaign

Tim Peake and 10 Downing Street celebrate World Book Day

Downing Street has welcomed 30 schoolchildren to share a story to celebrate today’s (7th March) World Book Day, whilst astronaut Tim Peake is marking the day with a video encouraging children to read. The children visiting 10 Down Street spent the morning reading and drawing along with authors... Continue reading at The Bookseller

[ The Bookseller | 2019-03-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tim peake #downing street #rob biddulph

Walliams claims number one spot for second week

David Walliams’ Fing (HarperCollins) has claimed the UK Official Top 50 number one for a second week, selling 76,340 copies in its first full week on sale through Nielsen BookScan’s Total Consumer Market. Continue reading at The Bookseller

[ The Bookseller | 2019-03-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #full week #david walliams #fing harpercollins #nielsen bookscan

NLT and Morrisons give free books to school children for World Book Day

The National Literary Trust and the Morrisons Foundation will donate more than 7,300 brand new books to primary schools across the UK to mark World Book Day. Continue reading at The Bookseller

[ The Bookseller | 2019-03-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #school children #primary schools

This Week's Bestsellers: March 4, 2019

In its fifth week on sale, ‘Maid’ by Stephanie Land debuts at #19 in hardcover nonfiction. Plus Darria Long Gillespie’s ‘Mom Hacks’ enjoys some southern hospitality, and James Patterson’s ‘The Chef,’ first released in an interactive, condensed format, pubs in print. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-03-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hardcover nonfiction #james patterson

Book Deals: Week of March 4, 2019

Paul Rudnick writes a gay romance, 'New York Times' reporter Jeffrey Gettleman’s chronicle of a missionary’s death goes to Holt, Overlook buys the first novel in English by a Kurdish woman, and more in this week's notable book deals. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-03-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book deals

Weekly E-Ranking: The tussle at the top for ebooks

As one comedian-turned-author soars to the top of the print charts, another makes himself comfortable in the Weekly E-Book Ranking, for an eighth non-consecutive week. Continue reading at The Bookseller

[ The Bookseller | 2019-03-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print charts

The Week in Libraries: March 1, 2019

Among the week's headlines: a new bill in California aims to strengthen consumer privacy protections; in Texas, school librarians have been cut out of a bill providing educators with a long overdue pay raise; and in a major development, the University of California has terminated its Elsevier... Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-03-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #california aims #school librarians #major development

London Book and Screen Week Names 2019 CAMEO Award Shortlists

'Books remain an extraordinarily rich source of material for some of this year’s most celebrated films, TV programs, theater productions and audio downloads,' says London Book Fair's director, Jacks Thomas. The post London Book and Screen Week Names 2019 CAMEO Award Shortlists appeared first on... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-02-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tv programs #audio downloads #jacks thomas

Scottish Book Trade conference calls for cultural change as Brexit looms

The cloud of Brexit hung over the Scottish Book Trade conference, although the mood of the day was one of optimism and resilience. Continue reading at The Bookseller

[ The Bookseller | 2019-02-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #cultural change #brexit looms