What Would Media Companies Look Like If Sales Leaders Reinvented The Business Model?

Twenty years ago, the news publishing world looked a lot different than it does today. Newspapers were still the main Continue reading at 'Editor & Publisher'

[ Editor & Publisher | 2019-10-07 07:00:48 UTC ]

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At Industry Conference, Publishers Vent About Power of Social Media Companies

The angst was palpable at Digital Media Strategies 2016, an annual industry conference held on Wednesday and Thursday at a hotel in Times Square.While there are myriad challenges facing the media companies of today, combatting the power and market share of the social media giants -- often called... Continue reading at Advertising Age

[ Advertising Age | 2016-09-09 00:00:00 UTC ]
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PRH voted fifth best place to work in UK media

Penguin Random House has been voted one of the top five media companies to work for in the UK, according to anonymous employee rating site Glassdoor, ahead of the BBC and Sky, and the only book publisher to make the top 10. Continue reading at The Bookseller

[ The Bookseller | 2016-09-02 00:00:00 UTC ]
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Twitter to Open Pre-Roll Video Ad Program to Influencers

Twitter is on a pre-roll.The service is opening its pre-roll video ad program to popular Twitter users, giving them a way to make money for their efforts.The ads play before the videos that people share on the platform, and they come with a skip button, much like the one on YouTube. Twitter has... Continue reading at Advertising Age

[ Advertising Age | 2016-08-30 00:00:00 UTC ]
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NBCUniversal strikes deal for 'Harry Potter' films, theme park extras

NBCUniversal is continuing under the spell of “Harry Potter,” striking an exclusive deal with Warner Bros. to bring films of the juggernaut franchise to two NBCUniversal cable channels. The agreement, announced Monday, extends the relationship between the two media companies by conveying... Continue reading at Los Angeles Times

[ Los Angeles Times | 2016-08-09 00:00:00 UTC ]
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Facebook Stands Up To Clickbait, Day 2: The Media Responds

The media industry responded predictably to an announcement from Facebook Thursday that articles using so-called "clickbait" headline tropes will get lower billing in the social giant's all-important News Feed product, which publishers rely on for sweet, sweet referral traffic. (Sponsored posts... Continue reading at Advertising Age

[ Advertising Age | 2016-08-06 00:00:00 UTC ]
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As Publisher Reach on Facebook Goes Down, Video Is Going Way Up

Even as Facebook plans on de-emphasizing publisher-posted content in users' news feeds in favor of posts from friends and family, video seems to be on the way up. According to data compiled by SocialFlow, a social analytics company used by many major publishers, video content posted by... Continue reading at AdWeek

[ AdWeek | 2016-06-30 00:00:00 UTC ]
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German adblocking case adds new twist to AdBlock Plus whitelist policy

Fed up with readers using ad blockers to access its content for free, German publishing giant Axel Springer won a free ride of its own in a court appeal on Friday.The publisher's lawyers have been trying to get ad blocking declared illegal in a series of suits against German software company... Continue reading at PC World

[ PC World | 2016-06-24 00:00:00 UTC ]
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Paris and the Machine: Now Printing a New Business Model

'We don't have a problem with space,' says Alexandre Gaudefroy. His bookshop can provide you with one of millions of titles, while you wait. Print-on-Demand has a dedicated foothold in Paris. The post Paris and the Machine: Now Printing a New Business Model appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-06-23 00:00:00 UTC ]
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How Hearst's New Trend-Predicting Platform Will Benefit Advertisers

For the past two years, Hearst has been quietly developing its own hit predictor. Called Buzzing@Hearst, the analytics-driven platform analyzes thousands of articles across Hearst's vast array of properties, from newspapers and magazines to local TV stations, to determine which articles are... Continue reading at AdWeek

[ AdWeek | 2016-06-22 00:00:00 UTC ]
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Publisher Reach on Facebook Is Down 42%

Publishers who have noticed their overall reach on Facebook has dramatically declined over the past few months can at least have peace of mind that they're not alone. According to an analysis by SocialFlow, publishers on Facebook have experienced a rapid decline in overall reach during the... Continue reading at AdWeek

[ AdWeek | 2016-06-04 00:00:00 UTC ]
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BuzzFeed's Facebook Live Interview With President Obama Suffers a Bad Streaming Failure

BuzzFeed landed the biggest "get" for a Facebook Live interview in the young channel's history by nabbing a sit-down with President Barack Obama. Yet less than two minutes into the broadcast, the online publisher's video feed stalled and some 35,000 Facebook viewers were left with nothing to... Continue reading at AdWeek

[ AdWeek | 2016-05-17 00:00:00 UTC ]
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Bookstore News: April 15, 2016

An Alaska porn shop is becoming a bookstore; a California bookstore receives award for new business model; and ABA announces new board. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-04-15 00:00:00 UTC ]
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What publishers want Snapchat to fix about Discover

Talk to anyone, and it's clear that the the mostly young Snapchat audience is less enthusiastic about Discover than the media companies. Traffic to Discover is a fraction of the regular user activity that reaches more than 100 million people a day. The main focus of the app will always be the... Continue reading at Digiday

[ Digiday | 2016-03-25 00:00:00 UTC ]
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Scribd, After Pivoting, Adds 6,000 Macmillan Titles

On the heels of a change in its business model, the monthly ebook subscription service is adding 6,000 additional titles from Macmillan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-03-10 00:00:00 UTC ]
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The Untold Story of How Magazine Media is Winning

The consumer, not the print magazine, now resides at the hub of the business model. The post The Untold Story of How Magazine Media is Winning appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-03-02 00:00:00 UTC ]
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Why Bauer Media ditched its sales team and went all programmatic

The publishing world has long seen programmatic as the realm of cheap, unsold inventory with far less revenue potential than what's sold through direct channels. But times are changing. Bauer Xcel Media, the U.S. arm the European magazine company, has shuttered its direct sales team in favor of... Continue reading at Digiday

[ Digiday | 2015-12-10 00:00:00 UTC ]
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Kids These Days: They Might Just Pay for Digital Content

Media consumers who prefer native digital content now make up nearly half the audience for entertainment in developed markets and more than a third of the audience for publishing and online services. In developing markets, those shares are slightly lower but trending in the same direction, Bain... Continue reading at Advertising Age

[ Advertising Age | 2015-11-30 00:00:00 UTC ]
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Metro’s Mobile Roadmap: 'We Need to Look at Everything'

Martin Ashplant is returning to Metro, the U.K.’s free urban paper, as digital director during a tense time for news publishing. Projects like Google’s AMP are adding more platforms for publishers to partner with, and many readers ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-11-19 00:00:00 UTC ]
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Why Adblock Plus Is Meeting Publishers and Agencies in New York Next Week

Adblock Plus is hosting an event with publishers on the evening of Nov. 3, the night before the ad:tech conference kicks off in New York. Eyeo GmbH, the company that makes the popular Adblock Plus software (which claims to have more than 400 million desktop downloads), is hosting a small dinner... Continue reading at AdWeek

[ AdWeek | 2015-10-30 00:00:00 UTC ]
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To compete with Facebook and Google, publishers step up their ad-targeting game

Traditional publishers, tired of competing with Facebook and Google for digital ad dollars, are taking steps to get more personal with their advertising. Among the big topics discussed during Advertising Week was how media companies like News Corp and Condé Nast are getting into the ad tech... Continue reading at Digiday

[ Digiday | 2015-10-02 00:00:00 UTC ]
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