What Verizon Learned From a Pivot to Brand Journalism

A modern storytelling strategy, aimed at being relevant, authentic, and contextual, isn't all that different for publishers. The post What Verizon Learned From a Pivot to Brand Journalism appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2016-04-07 00:00:00 UTC ]

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Lululemon’s brilliant dupe strategy should be duplicated by every brand

Lululemon fans craved products from the beloved $50 billion athletic apparel company but have been settling for cheap alternatives. Then the company decided to deliver a big surprise. “Hey guys, here are this month’s best-selling Amazon Lulu lookalikes, and I used to work at Lulu, so I promise... Continue reading at Fast Company

[ Fast Company | 2023-05-14 04:00:00 UTC ]
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It's Pulitzer Prize day, honoring journalism's best work

The Pulitzer Prizes will be awarded Monday to honor outstanding journalism during a violent year that included Russia’s brutal invasion of Ukraine, mass shootings that targeted an elementary school and supermarket, and floods and flames fueled by clima... Continue reading at ABC News

[ ABC News | 2023-05-08 05:17:36 UTC ]
More news stories like this | News stories tagged with: #pulitzer prizes #mass shootings #elementary school #pulitzer prize


‘Too greedy’: mass walkout at global science journal over ‘unethical’ fees

Entire board resigns over actions of academic publisher whose profit margins outstrip even Google and AmazonMore than 40 leading scientists have resigned en masse from the editorial board of a top science journal in protest at what they describe as the “greed” of publishing giant Elsevier.The... Continue reading at The Guardian

[ The Guardian | 2023-05-07 07:00:16 UTC ]
More news stories like this | News stories tagged with: #editorial board #oxford university #college london #publishing giant #academic publisher


Turning a Censorship Controversy into a Learning Opportunity

Following Maggie Tokuda-Hall's response to a troubling editorial request from Scholastic's Rising Voices Library, Candlewick is expediting a reprint of Maggie Tokuda-Hall's 'Love in the Library' and will promote the ebook alongside Freedom to Learn's National Day of Action. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-02 04:00:00 UTC ]
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Marrying the craft of culture, marketing and technology serves as a true north for progress for brand execs attending Possible

The newly launched Possible conference held in Miami Beach this week focused on the importance of culture in the digital media and marketing ecosystem. Continue reading at Digiday

[ Digiday | 2023-04-20 04:01:00 UTC ]
More news stories like this | News stories tagged with: #marketing ecosystem #newly launched #miami beach #digital media


A Dancer’s Life: Chita Rivera on Working Hard and Learning From the Best

A new memoir traces the three-time Tony Award winner’s life and career working with Balanchine, Robbins and Fosse. Continue reading at The New York Times

[ The New York Times | 2023-04-19 09:00:33 UTC ]
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Learn something new every day and save 77% off this top-rated app

If you have a reading list a mile long that seems to just keep growing, it’s about time you do something about that. Fortunately, apps like Headway make it easy to get personal with your reading and learning. Whether you want to build a business, improve your health, or level up your... Continue reading at PC World

[ PC World | 2023-04-18 08:00:00 UTC ]
More news stories like this | News stories tagged with: #actionable insights #mobile device #audio versions #4/5-star rating #app store #headway premium #lifetime subscription #prices subject #mobile apps


Nielsen CEO David Kenny on Nielsen One Learnings, Reaccreditation and What’s Next

It's been a rocky few years for Nielsen following the loss of its third-party accreditation in late 2021. Though the Media Rating Council (MRC) confirmed late last year that the measurement company's status remained suspended, Nielsen has been working hard to earn back trust from buyers and... Continue reading at AdWeek

[ AdWeek | 2023-04-10 20:00:00 UTC ]
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The Right Way to Build Brand Love by Hopping on Viral Trends

Richard Fox is not interested in contributing to the internet's abundance of "inspiration porn." As a former Paralympic athlete and a digital media coordinator at the Paralympics, Fox is playing into TikTok culture to drive a social movement forward. @paralympics Blind swimmers getting bopped. ?... Continue reading at AdWeek

[ AdWeek | 2023-04-10 20:00:00 UTC ]
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Audiobooks Without Audible: The Hard Lessons I've Learned Routing Around Amazon

With a Kickstarter campaign now underway for the audio edition of his new book, 'Red Team Blues,' Cory Doctorow shares the mistakes of his past campaigns—and why it's all worth it. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-03-31 04:00:00 UTC ]
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NYPL Announces 2023 Finalists for Bernstein Excellence in Journalism Award

The New York Public Library has announced its five finalists for the 36th Helen Bernstein Book Award for Journalism. Continue reading at Book Riot

[ Book Riot | 2023-03-15 15:31:16 UTC ]
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AWP23 in Seattle Showcases Presses, Journals, and Authors

The opening days of this year's Association of Writers and Writing Programs conference featured the presentation of its Small Press Publisher Award to Dzanc Books and a discussion between famed Seattle librarian and 'Book Lust' author Nancy Pearl with novelist Min Jin Lee. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-03-10 05:00:00 UTC ]
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I built a $40 theremin to annoy friends and learn circuitry fundamentals

There’s nothing spookier or more haunting than the soaring sounds of a theremin, an instrument that uses electromagnetic fields to produce various pitches when you move your hands around it. You’ve probably heard one in your favorite science fiction flick. It’s one of my favorite... Continue reading at PC World

[ PC World | 2023-02-24 17:00:00 UTC ]
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CATHERINE, CALLED BIRDY, Sexism, Ableism, and Me: What I Learned from Karen Cushman’s Novels

Historical fiction for young readers like CATHERINE CALLED BIRDY help readers discover the history of sexism, ableism, and more. Continue reading at Book Riot

[ Book Riot | 2023-01-27 11:34:00 UTC ]
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“Phenomenal” woman Meena Harris makes the leap from t-shirt branding to book publishing

Phenomenal Media, a company launched by Kamala Harris’ niece that celebrates underrepresented women, is debuting a new partnership with Hachette Books. In 2016, Meena Harris started designing statement t-shirts that quite literally made a statement. Her most famous one read “Phenomenal Woman,”... Continue reading at Fast Company

[ Fast Company | 2023-01-24 08:00:00 UTC ]
More news stories like this | News stories tagged with: #kamala harris #book publishing #company launched #hachette books #literally made #amazon prime #hachette


How Barnes & Noble transformed its brand from corporate bully to lovable neighborhood bookstore

After years of store closings, Barnes & Noble is making a comeback with 30 new stores planned for 2023—and a new image. Branded is a weekly column devoted to the intersection of marketing, business, design, and culture.Read Full Story Continue reading at Fast Company

[ Fast Company | 2023-01-13 04:30:00 UTC ]
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Big Names in Little Magazines: On Thomas Pynchon’s Very First Literary Journal Appearance

“Thomas Pynchon is a young writer, just twenty, who has previously published fiction in Epoch. He is a Cornell graduate and now lives in Seattle.” Writers know that the time between when a piece is accepted by a literary magazine and when it is actually published can be rather protracted—my... Continue reading at Literrary Hub

[ Literrary Hub | 2022-12-21 09:53:25 UTC ]
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Wall Street Journal Names Emma Tucker as New Editor

News Corp said that Emma Tucker, a longtime editor in London, would replace Matt Murray, who has led the news organization for four years. Continue reading at The New York Times

[ The New York Times | 2022-12-12 22:10:23 UTC ]
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How brands are driving better outcomes with attention-focused strategies

Sarah Martinez, senior vice president, Americas Revenue, IAS The digital media landscape is a revolving door of content that vies for consumer attention. Between social feeds that scroll to infinity with the swipe of a finger and the state of television undergoing a digital revolution, content... Continue reading at Digiday

[ Digiday | 2022-12-08 16:10:20 UTC ]
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