What Verizon Learned From a Pivot to Brand Journalism

A modern storytelling strategy, aimed at being relevant, authentic, and contextual, isn't all that different for publishers. The post What Verizon Learned From a Pivot to Brand Journalism appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2016-04-07 00:00:00 UTC ]

Other Publishing stories related to: 'What Verizon Learned From a Pivot to Brand Journalism'

A24 is pivoting to children’s books.

The beloved indie entertainment company A24—creators of Moonlight, Minari, Midsommar, and very cool merch—publishes their first children’s book today. Film buffs may recognize Claire A. Nivola’s Star Child as the book Joaquin Phoenix reads aloud to his nephew in C’mon C’mon (2021). The story... Continue reading at Literrary Hub

[ Literrary Hub | 2022-06-09 15:49:42 UTC ]
More news stories like this | News stories tagged with: #star child #book today #film buffs #children’s book

Once a Literary Snob, Chris Pavone Learned From the Experts

The best-selling author crossed paths with John Grisham and Pat Conroy early in his career. Here’s what they taught him. Continue reading at The New York Times

[ The New York Times | 2022-06-09 09:00:14 UTC ]
More news stories like this | News stories tagged with: #john grisham #best-selling author

Apple’s must-see iPhone privacy ad, and how brands have been scaling up influencer marketing: Datacenter Weekly

Plus, Ad Age Agency Report 2022, Nielsen alternatives, macroeconomic news in a nutshell and more. Continue reading at Advertising Age

[ Advertising Age | 2022-05-20 17:50:22 UTC ]
More news stories like this | News stories tagged with: #datacenter weekly #nielsen alternatives #macroeconomic news #nielsen

Washington Post Wins Pulitzer Prize In Public Service Journalism For Jan. 6 Coverage

The Post’s extensive reporting found numerous failures in political systems and security before, during and after the Jan. 6, 2021, riot. Continue reading at The Huffington Post

[ The Huffington Post | 2022-05-10 10:22:14 UTC ]
More news stories like this | News stories tagged with: #political systems #pulitzer prize

When You Learn Your Mother Was a Serious Writer Only After She’s Gone

In March 2021, my mother, Nancy Bourne, a lifelong nonsmoker, died of lung cancer. Two weeks before that, though, as she cycled in and out of hospital wards, she was on her laptop sending off a flurry of query letters to literary agents asking for their help in selling her first novel. Six... Continue reading at Literrary Hub

[ Literrary Hub | 2022-05-06 08:52:38 UTC ]
More news stories like this | News stories tagged with: #lung cancer #query letters #literary agents

Oz editor-in-chief rages against the ‘tearing down’ of News Corp journalism | Weekly Beast

Christopher Dore says some critics make him ‘cringe’. Plus: ‘Furries’ at elite Brisbane school?Christopher Dore has been the editor-in-chief of the Australian since 2018, and has quite the pedigree in editing Rupert Murdoch’s Australian mastheads. Dorey, as staff call him, has edited the Daily... Continue reading at The Guardian

[ The Guardian | 2022-03-25 03:05:12 UTC ]
More news stories like this | News stories tagged with: #australian mastheads #christopher dore #daily telegraph #deputy editor #sunday telegraph #decades ago #step back #bigger picture #news corp

Still Learning: PW Talks to Shauna Niequist

Bestselling author Shauna Niequist reflects on upheaval, her evolving faith, trauma, and healing in her sixth book, I Guess I Haven’t Learned That Yet (Zondervan, Apr. 12). Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-03-21 04:00:00 UTC ]
More news stories like this | News stories tagged with: #shauna niequist #evolving faith #sixth book #bestselling author

Connecting Readers with the Right Books: Closeup on Learn with NoveList

PW spoke with Danielle Borasky, v-p of NoveList, about the vision behind Learn with NoveList and why it’s the essential platform for today’s library staff. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-03-16 04:00:00 UTC ]
More news stories like this | News stories tagged with: #pw spoke #library staff

It's All About Branding: Spotlight on Lulu

The veteran self-publishing platform offers authors time-tested tools to publish quality books, build their brands, and reach readers. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-03-14 04:00:00 UTC ]
More news stories like this | News stories tagged with: #reach readers #self-publishing platform

Meghan O’Rourke on Pivoting From the Lyrical to the Technical

At the Chicago Review of Books, Meghan O’Rourke discusses The Invisible Kingdom, a mix of memoir and research that investigates chronic illness through multiple lenses. “My work as a poet helped shape this book,” she explains. “I didn’t want it to be merely a work of reportage; I wanted to... Continue reading at The Millions

[ The Millions | 2022-03-07 21:30:33 UTC ]
More news stories like this | News stories tagged with: #chicago review #lived experience #memoir

QAnon founder may have been identified thanks to machine learning

With help from machine learning software, computer scientists may have unmasked the identity of Q, the founder of the QAnon movement. In a sprawling report published on Saturday, The New York Times shared the findings of two independent teams of forensic linguists who claim they’ve identified... Continue reading at Engadget

[ Engadget | 2022-02-19 20:56:18 UTC ]
More news stories like this | News stories tagged with: #worth mentioning #earliest days #profound effect #deep state #harry potter

10 years after Whitney Houston’s death, what have we learned about her — and ourselves?

Two new books — ‘Didn’t We Almost Have It All,’ by Gerrick Kennedy and ‘Young Whitney,’ by Bette Marshall — explore the making and unmaking of the ’80s pop sensation Continue reading at The Washington Post

[ The Washington Post | 2022-02-11 11:00:35 UTC ]
More news stories like this | News stories tagged with: #whitney houston

'Wall Street Journal' and its owners hit by cyberattack linked to China

News Corp says it was the target of a cyberattack that impacted The Wall Street Journal, New York Post, Dow Jones, its UK news operations and other publications and business units. The company says hackers accessed the emails and documents of some employees, including journalists. A... Continue reading at Engadget

[ Engadget | 2022-02-04 15:41:39 UTC ]
More news stories like this | News stories tagged with: #york post #dow jones #business units #including journalists #chinese government #news corp

Cengage buys cybersecurity e-learning firm Infosec for £146m

Education technology firm Cengage Group has agreed to acquire cybersecurity education provider Infosec for $190.8m (£146m).   Continue reading at The Bookseller

[ The Bookseller | 2022-02-01 14:29:54 UTC ]
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What can we learn from Iceland? A lot, says a new book about that country’s women.

"Secrets of the Sprakkar," by Iceland’s first lady, Eliza Reid, highlights the accomplishments of women in a society that places high value on gender equality. Continue reading at The Washington Post

[ The Washington Post | 2022-01-29 13:00:36 UTC ]
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Scheffler ousts Ross at the top of annual illustrator chart as big brand creatives rule

Axel Scheffler has usurped Tony Ross in the list of 2021’s most lucrative illustrators through Nielsen BookScan’s TCM.   Continue reading at The Bookseller

[ The Bookseller | 2022-01-29 03:07:14 UTC ]
More news stories like this | News stories tagged with: #axel scheffler #nielsen bookscan #nielsen

This Sports Brand Turned a Pioneering African Olympian into a Comic Book Superhero

Ahead of the 2022 Beijing Winter Olympics, Swiss sportswear brand On brought the pages of a graphic novel to life to introduce a new hero to the next generation of athletes. The 10-minute film, entitled "Black Ice," is about Akwasi Frimpong, the first skeleton athlete from Ghana and only the... Continue reading at AdWeek

[ AdWeek | 2022-01-20 13:08:00 UTC ]
More news stories like this | News stories tagged with: #graphic novel #comic book

Creative Access celebrates 10-year anniversary with new website and brand

Creative Access is celebrating its 10th anniversary with a new website and brand identity as industry heads such as Stephen Page and Tom Weldon pay tribute to the social enterprise’s impact.   Continue reading at The Bookseller

[ The Bookseller | 2022-01-19 22:49:33 UTC ]
More news stories like this | News stories tagged with: #brand identity #creative access #10th anniversary #stephen page

Years before Watergate, a young Carl Bernstein fell in love with local journalism

The longtime journalist recounts the oddball characters and vibrant newsroom of the Washington Star. Continue reading at The Washington Post

[ The Washington Post | 2022-01-14 13:00:26 UTC ]
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Lea launches £15k Kickstarter for new short story journal featuring Sarah Hall

Oneworld editor and former Guardian journalist Richard Lea is heading a new web-based short fiction journal, Fictionable, which is aiming to raise £15,000 in the next month on Kickstarter.  Continue reading at The Bookseller

[ The Bookseller | 2022-01-09 17:09:42 UTC ]
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