It has been a long road for the Interactive Advertising Bureau's 2020 Digital Content NewFronts, which were postponed for two months and underwent a significant presenter overhaul as a result of the Covid-19 pandemic. But at long last, the weeklong virtual event is ready to kick off on Monday. The IAB finalized the NewFronts schedule... Continue reading at 'AdWeek'
[ AdWeek | 2020-06-19 12:00:45 UTC ]
After a two-month delay and a complete format overhaul, the 2020 Digital Content NewFronts have finally wrapped, capping a frenzied week of virtual presentations, insights panels and Q&As. In case you missed any of the events--and there were dozens of them--Adweek has rounded up the most... Continue reading at AdWeek
[ AdWeek | 2020-06-26 18:00:57 UTC ]
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‘There are rare moments in history when leaders find their private lives uniquely connected to national events’ say producersCoronavirus – latest updatesSee all our coronavirus coverageMichael Winterbottom is set to bring Boris Johnson’s handling of the Covid-19 pandemic to television. The... Continue reading at The Guardian
[ The Guardian | 2020-06-26 13:30:13 UTC ]
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Founded by artist and writer Spike Trotman in 2007, Iron Circus Comics is a small indie graphic novel publishing house based in Chicago. PW talked with Trotman about how she is dealing with publishing during the Covid-19 pandemic. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-06-26 04:00:00 UTC ]
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This story first ran in DC Inno, a sister publication of the Boston Business Journal. Storyblocks, a digital content company in the Washington, D.C. area, has struck a deal to sell to private equity firm Great Hill Partners, more than a decade after the company’s launch as a stock video... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2020-06-25 22:32:04 UTC ]
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Welcome to Ad Age’s special-edition NewFronts Now newsletter, a roundup of the biggest news, trends, insights and takeaways from IAB’s Digital Content NewFronts. Continue reading at Advertising Age
[ Advertising Age | 2020-06-25 21:05:12 UTC ]
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Ahead of TikTok's presentation at the 2020 Digital Content NewFronts, the company released a new umbrella brand called TikTok for Business for its advertiser offerings. TikTok, a newcomer to NewFronts, adapted its vertical-first format for a horizontal presentation. The main message to brands in... Continue reading at AdWeek
[ AdWeek | 2020-06-25 21:01:24 UTC ]
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Arlington’s Storyblocks has struck a deal to sell to private equity firm Great Hill Partners, more than a decade after the digital content company’s launch as a stock video platform. The parties did not disclose a purchase price in their announcement Thursday, and a Storyblocks spokesperson... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2020-06-25 17:32:16 UTC ]
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Welcome to Ad Age’s special-edition NewFronts Now newsletter, a roundup of the biggest news, trends, insights and takeaways from IAB’s Digital Content NewFronts. If you're reading this online or in a forwarded email, here's the link to sign up for NewFronts Now. Continue reading at Advertising Age
[ Advertising Age | 2020-06-24 22:02:37 UTC ]
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At the 2020 Digital Content NewFronts today, three companies presented about the future of audio--a visual sales pitch for an aural medium. National Public Radio and American Public Media's Marketplace each put their radio and podcast hosts front-and-center, selling reliable news and audience... Continue reading at AdWeek
[ AdWeek | 2020-06-24 21:17:51 UTC ]
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If there’s one thing that the pandemic has taught the publishing industry, it's that it must be prepared for anything. This was not only true in terms of how publishers were forced to manage their businesses through an unprecedented economic crisis, but also how they planned, produced and... Continue reading at Folio Magazine
[ Folio Magazine | 2020-06-24 11:00:28 UTC ]
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Welcome to Ad Age’s special-edition NewFronts Now newsletter. Check your inbox daily for a roundup of the biggest news, trends, insights and takeaways from IAB’s Digital Content NewFronts. If you're reading this online or in a forwarded email, here's the link to sign up for NewFronts Now. And... Continue reading at Advertising Age
[ Advertising Age | 2020-06-23 20:11:12 UTC ]
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In less than one week, a campaign by a coalition of civil rights groups aimed at encouraging businesses to pause advertising on Facebook's platforms has already achieved some tangible results. Last Thursday, the digital ad agency 360i, a Dentsu Group subsidiary whose clients include Burberry,... Continue reading at Folio Magazine
[ Folio Magazine | 2020-06-23 18:20:35 UTC ]
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Welcome to Ad Age’s special-edition NewFronts Now newsletter. Check your inbox daily for a roundup of the biggest news from IAB’s Digital Content NewFronts and takeaways from the week, along with key trends and insights. And join Ad Age on Friday at 2 p.m. EDT when we will close out the IAB’s... Continue reading at Advertising Age
[ Advertising Age | 2020-06-22 22:25:58 UTC ]
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As the delayed 2020 Digital Content NewFronts finally arrive today in their new virtual format, Adweek assembled its annual NewFronts roundtable to discuss this wild year. Several industry execs weighed in on many of the marketplace's biggest issues going into NewFronts, including Jim Keller, vp... Continue reading at AdWeek
[ AdWeek | 2020-06-22 12:41:43 UTC ]
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Like so many things this year, the 2020 Digital Content NewFronts are going to look different. The biggest change: how they're produced. Instead of four daily in-person presentations that would have ad buyers, content producers and the media running from location to location across Manhattan,... Continue reading at AdWeek
[ AdWeek | 2020-06-22 11:00:36 UTC ]
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Just four months ago, the Interactive Advertising Bureau heralded an overhaul of its annual Digital Content NewFronts slate, which it was calling the "new NewFronts." But the IAB had no idea just how "new" this year's event would become. In mid-March, Covid-19 shut down the industry, and the... Continue reading at AdWeek
[ AdWeek | 2020-06-22 00:00:40 UTC ]
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It has been a long road for the Interactive Advertising Bureau's 2020 Digital Content NewFronts, which were postponed for two months and underwent a significant presenter overhaul as a result of the Covid-19 pandemic. But at long last, the weeklong virtual event is ready to kick off on Monday.... Continue reading at AdWeek
[ AdWeek | 2020-06-19 12:00:45 UTC ]
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In 2017, we came to a realization: Our jobs should be easier. We worked on opposite ends of the advertising and media buying process. Lynn came from the buy side as a digital media manager at Macy’s, who had also previously handled agency work. Mollie was on the sales side, working at AdTheorent... Continue reading at Advertising Age
[ Advertising Age | 2020-06-11 15:19:00 UTC ]
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Digital and print media companies wondering how best to keep new subscribers who signed up during the pandemic will need to prove to readers that their publication is invaluable after the crisis. The Covid-19 pandemic has led to an uptick in subscribers at a variety of news organizations,... Continue reading at AdWeek
[ AdWeek | 2020-06-10 16:18:57 UTC ]
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Museums are a lot like libraries and bookstores: quiet, contemplative spaces filled with wondrous objects that can light up your imagination and transport you to a different time and place. Now, like so many other cultural institutions amid the COVID-19 pandemic, most are shuttered for the time... Continue reading at Electric Literature
[ Electric Literature | 2020-06-09 11:00:00 UTC ]
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