After nearly two years of ongoing scrutiny related to the alleged activities of its CEO, David Pecker, and chief content officer, Dylan Howard, the company now known as American Media, LLC is moving on to life after The National Enquirer, the cornerstone upon which Pecker built his tabloid empire after taking over the company in 1999. The $100 million sale of the Enquirer and its sister titles Globe and National Examiner to Hudson News heir James Cohen—agreed upon in April and reportedly pursued at the behest of the company's hedge fund backer, Chatham Asset Management—is expected to be completed by the end of the year. Pecker has said that going forward, American Media is "keenly focused" on its portfolio of non-tabloid brands, many of which, including Men's Journal, Us Weekly, In Touch and several adventure sports magazines, have been acquired over the past year. It also plans to further reduce the debts it incurred through these purchases (after the Enquirer sale, the company says its overall debt will total "only" $355 million). Another area in which the publisher is apparently placing its bets is the increasingly legal $13 billion North American cannabis industry. Earlier this month, Neptune Wellness Solutions—a Quebec-based provider of "natural alternative products," including cannabis and hemp extracts, fish oils and other supplements—announced a new partnership with American Media under which the publisher will provide Neptune with advertising and creative... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-10-15 20:27:22 UTC ]
Over 1,000 Cannes attendees woke up Tuesday morning to find brochures hanging on their hotel doors with a message from Comcast on the need to expand the ability for marketers to deliver commercials on a household basis—which is known as addressable advertising. This week on the French Riviera,... Continue reading at Advertising Age
[ Advertising Age | 2019-06-18 05:00:00 UTC ]
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Snapchat has been on a Madison Avenue charm offensive that is culminating in Cannes this week, where the company will be rolling out a video advertising program called Snap Select. A recent pitch deck for Snap Select shows that the ads cost less than half of what Facebook is charging for its... Continue reading at Advertising Age
[ Advertising Age | 2019-06-17 20:39:22 UTC ]
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The legacy magazine publisher, which has been giving advertisers more opportunities to communicate directly with its audience, extends the strategy to its social channels. The post Hearst Magazines launches new ad unit that will send people product samples appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-05-30 04:00:01 UTC ]
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Taking the stage Friday at the Tribeca Film Festival, Procter & Gamble Chief Brand Officer Marc Pritchard relayed his well-tuned message that the company wants to reinvent advertising. He introduced the CPG company’s latest project on a step towards that goal—two short, introductory... Continue reading at Advertising Age
[ Advertising Age | 2019-04-27 00:00:00 UTC ]
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The Economist is relaunching its bimonthly lifestyle publication, 1843, on Wednesday with an updated logo, a redesign, a more multiplatform focus and a new tagline, "Stories of an extraordinary world."The magazine, whose name nods to the year The Economist was founded, will include long-form... Continue reading at Advertising Age
[ Advertising Age | 2019-03-13 00:00:00 UTC ]
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A podcast symposium, involving some of the UK’s most established book podcasters, will take place at FutureBook Live, The Bookseller’s publishing conference, due to take place on 30th November in London. Hosted by Clarissa Pabi, manager and executive producer of Mostly Lit, the session,... Continue reading at The Bookseller
[ The Bookseller | 2018-11-03 00:00:00 UTC ]
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Hachette UK has promoted Lucy Hale to deputy c.e.o. of Hodder & Stoughton, Headline, John Murray Press and Quercus, while also creating a new UK group sales department led by Rob Manser, in an expanded role. Continue reading at The Bookseller
[ The Bookseller | 2018-10-04 00:00:00 UTC ]
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Long-time Hearst exec Joanna Coles is departing the company, Coles confirmed in a Instagram post on Monday. This announcement follows in the wake of the recent appointment of Troy Young to president of Hearst Magazines. "My route is being recalculated. It's time for a new adventure. I'm going to... Continue reading at Folio Magazine
[ Folio Magazine | 2018-08-06 00:00:00 UTC ]
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Joanna Coles doesn't spend much time online.The chief content officer at Hearst, executive producer on the Freeform series "The Bold Type," and author of the new book "Love Rules," is certainly incredibly busy. But during a brief moment when she wasn't on panels at Cannes she told Ad Age that... Continue reading at Advertising Age
[ Advertising Age | 2018-06-21 00:00:00 UTC ]
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Publisher hits £161.5m takings, driven by Potter sales and Lose Weight for GoodThe evergreen Harry Potter franchise and the popularity of TV chef Tom Kerridge’s Lose Weight for Good has driven book publisher Bloomsbury’s revenue to the highest level in its 32-year history.Bloomsbury Publishing... Continue reading at The Guardian
[ The Guardian | 2018-05-22 00:00:00 UTC ]
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After Facebook's news feed changes, publishers are not changing their strategies on the platform, or they're trying to focus more on other social channels. The post Digiday Research: Majority of publishers aren’t worried about Facebook’s algorithm changes appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-04-23 00:00:00 UTC ]
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Misha Glenny talks about bringing his novel on global crime to the small screen in his role as executive producer and script consultant. Continue reading at The Bookseller
[ The Bookseller | 2017-12-19 00:00:00 UTC ]
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In an event billed as “A Fortunate Stage Talk,” actor Neil Patrick Harris, of "Doogie Howser" and "How I Met Your Mother" fame, who currently stars as Count Olaf in the TV adaptation of "A Series of Unfortunate Events," will reunite with Chris Harris (no relation), who was the executive producer... Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-02 00:00:00 UTC ]
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Mick Finlay’s Sherlock-inspired novel Arrowood has been snapped up for a television adaptation by the makers of "Bad Education" with Kathy Burke joining as executive producer. Continue reading at The Bookseller
[ The Bookseller | 2017-03-02 00:00:00 UTC ]
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Canongate has acquired Heather, The Totality, the debut novel by Matthew Weiner, writer and creator of "Mad Men" and executive producer of "The Sopranos". Continue reading at The Bookseller
[ The Bookseller | 2016-09-16 00:00:00 UTC ]
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brightcove.createExperiences(); With the goal of surfacing best-in-class thought leadership on the convergence of video and television, Adweek, along with sponsor and partner NCC Media, convened a half-day Video 2020 Executive Lab late last month in New York for media buyers and... Continue reading at AdWeek
[ AdWeek | 2016-09-01 00:00:00 UTC ]
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Typically, Bill Simmons writing about the impending free agency of an NBA superstar wouldn't garner any more attention than any other column in the popular sportswriter's arsenal. But last Friday, when Simmons wondered which team Kevin Durant will sign with this summer, it had the notoriety of... Continue reading at AdWeek
[ AdWeek | 2016-06-06 00:00:00 UTC ]
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While Daily Mail made a few product announcements at its Daily Content NewFronts presentation today, it was its data that stood out more than anything else. And the eyebrow-raising numbers the publisher presented underscored that its site is the most popular English-language destination in the... Continue reading at AdWeek
[ AdWeek | 2016-05-13 00:00:00 UTC ]
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Social media, once considered the side door to a publisher's site, is rapidly becoming the primary entry point for new readers. These readers move in and out of content differently than traditional web site visitors. Social visitors are new, they’re likely to stay that way, and even if they... Continue reading at Digiday
[ Digiday | 2016-04-01 00:00:00 UTC ]
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Feeling the Facebook rush, New York Media is investing more toward video production in 2016, starting with hiring Business Insider and TV vet Matt Johnston as its first executive producer of video. The publisher will focus on creating news-driven video -- instead of recurring series -- for... Continue reading at Digiday
[ Digiday | 2016-02-25 00:00:00 UTC ]
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