What's behind the exec exodus at Comscore

Comscore remains the best hope for a serious challenge to behemoth Nielsen in U.S. TV ratings or cross-media measurement. But that hope grows dimmer as the stock nears record lows amid two new C-suite departures that follow a senior-leadership shakeup just two months ago. Chief Operating Officer Kathryn Bachmann left Comscore at the end of May after less than two months on a job she assumed in April, shortly after CEO Bryan Wiener and President Sarah Hofstetter resigned, citing “irreconcilable” strategic differences with the board.  Chief Product Officer Dan Hess is preparing to follow her out the door. He’s tendered his resignation, according to people familiar with the matter, though he remained at Comscore as of this week. Bachmann couldn’t be reached for comment, and Hess declined to comment. What’s making the C-suite door spin so fast at Comscore is up for debate. Some people familiar with the company say Vice Chairman Bill Livek, who’s been on the board since his own company Rentrak was acquired in 2016, has wanted to be CEO since before Wiener took the job last year. Livek is said to be the key board member with whom Wiener and Hofstetter had the strategic differences that prompted their exit. Those differences are said to center on Wiener’s interest in aggressively pursuing investment in cross-platform measurement, including acquisitions, according to people familiar with the company, while the board favored going slower and focusing more on fixing Comscore’s... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-06-07 16:42:47 UTC ]
News tagged with: #silver lining #$500 million #cross-platform products #global reach

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