What recession? Holiday sales expected to rise amid boost in ad spend

Shoppers appear unfazed by a potential recession, tariff uncertainty and an impeachment inquiry in Washington. The National Retail Federation, which released its annual holiday sales forecast Thursday, says retail sales will increase between 3.8 percent and 4.2 percent during the last two months of the year, compared with the year-earlier period. That’s a total of as much as $730.7 billion for the crucial holiday period. “It’s a strong forecast despite all that uncertainty,” Matthew Shay, president and CEO of the NRF, said on a call with reporters. He noted that last year’s holiday spending was “unusually low” and increased in the low-2-percent range only. At the time, consumers were navigating factors such as the government shutdown and early tariff talks. Whether shoppers spend or not, retailers will be ready with ads. During the first half of 2019, such marketers spent $7 billion, or 4 percent more on advertising than the year-earlier period, according to Kantar data. Kantar executives expect advertising over the holiday to increase. “The holiday season is still a critical period of the year for retailers,” says Jon Swallen, chief research officer at Kantar, noting that advertisers need to keep pace with or out-spend competitors. In a report, Kantar outlined digital media as a key spending area for advertisers, in keeping with the growth of Cyber Monday and online shopping during the Thanksgiving holiday weekend. The NRF predicts online buying, and other non-store... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-10-03 19:49:51 UTC ]
News tagged with: #cyber monday #direct impact #consumer confidence #physical stores #digital media

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We Love Pop teen mag posts strong first edition sales

We Love Pop, Egmont Publishing's new magazine for teenage girls, has claimed sales of 119,000 for its first issue, despite ongoing turbulence in the magazine industry. Continue reading at Media Week

[ Media Week | 2011-09-08 00:00:00 UTC ]
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From Marketer to Printer: Managing Ads

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[ Folio Magazine | 2011-09-07 00:00:00 UTC ]
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One Day top as new releases fail to boost market

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[ The Bookseller | 2011-09-06 00:00:00 UTC ]
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BRC says August book sales "tough"

Written By: Lisa Campbell Publication Date: Tue, 06/09/2011 - 09:00 Book sales throughout the UK in August have remained "tough" according to the British Retail Consortium, as it reported general retail sales were down by 0.6% compared to last year on a like-for-like basis. read more Continue reading at The Bookseller

[ The Bookseller | 2011-09-06 00:00:00 UTC ]
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Physical book sales slump 4% month-on-month

Written By: Philip Stone Publication Date: Mon, 05/09/2011 - 14:05 Spending on printed books slumped 4% in August, with sales plummeting to a seven-year low for the month, according to Nielsen BookScan data. A total of £107.5m spent on physical books at UK booksellers in the four weeks to 27th... Continue reading at The Bookseller

[ The Bookseller | 2011-09-05 00:00:00 UTC ]
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Mass-Market Paperbacks Sales in Decline

A Kindle reader on a train in Cambridge, Mass. E-book best-seller lists are full of genre novels. Continue reading at The New York Times

[ The New York Times | 2011-09-03 00:00:00 UTC ]
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'Ask an author' feature added to Kindle

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[ The Bookseller | 2011-09-01 00:00:00 UTC ]
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Digital more than 10% of RH UK sales

Written By: Charlotte Williams Publication Date: Wed, 31/08/2011 - 10:05 E-book sales now account for over 10% of Random House Group UK sales, as worldwide earnings for parent company Random House surged despite a dip in sales. In the first six months of 2011, Random House worldwide reported... Continue reading at The Bookseller

[ The Bookseller | 2011-08-31 00:00:00 UTC ]
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Yahoo, Gannett Expand Local Ad Tie-In

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[ AdWeek | 2011-08-31 00:00:00 UTC ]
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Finland's largest bookchain on verge of sale

Written By: Raili Seppänen Publication Date: Wed, 31/08/2011 - 14:55 The largest bookshop chain in Finland is on the verge of being sold to the country's second-largest publisher, in a deal worth €27.5m (£24.3m). The deal will see Otava become the sole owner of Suomalainen Kirjakauppa, so long... Continue reading at The Bookseller

[ The Bookseller | 2011-08-31 00:00:00 UTC ]
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Barnes & Noble predicts £1.1bn Nook sales

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[ The Bookseller | 2011-08-30 00:00:00 UTC ]
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Barnes & Noble predicts £1.1bn sales from Nook businesses

Written By: Graeme Neill Publication Date: Tue, 30/08/2011 - 15:39 Barnes & Noble has said it expects its Nook ebook business to earn it $1.8bn (£1.1bn) by the end of its latest financial year. read more Continue reading at The Bookseller

[ The Bookseller | 2011-08-30 00:00:00 UTC ]
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Profit and sales up at Haynes

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[ The Bookseller | 2011-08-26 00:00:00 UTC ]
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[ Folio Magazine | 2011-08-25 00:00:00 UTC ]
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[ Media Week | 2011-08-23 00:00:00 UTC ]
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[ Folio Magazine | 2011-08-22 00:00:00 UTC ]
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[ Folio Magazine | 2011-08-18 00:00:00 UTC ]
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Publisher Spending Flat on Manufacturing/Production Technology

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[ Folio Magazine | 2011-08-18 00:00:00 UTC ]
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Book sales slump £1m in riot-riddled week

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[ The Bookseller | 2011-08-16 00:00:00 UTC ]
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[ The Bookseller | 2011-08-16 00:00:00 UTC ]
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