What Publishers Really Think About Time Spent

Time-based metrics are used by almost every leading publisher to measure themselves, but there's been hesitancy to transact on the basis of numbers like time spent and ad exposure time. That could change soon though as a member  Continue reading at 'Folio Magazine'

[ Folio Magazine | 2014-10-24 00:00:00 UTC ]
News tagged with: #time spent #time-based metrics #leading publisher

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‘Dat cheeeeeeeze’: How publishers from the HuffPost to The New York Times are using Instagram Stories

Instagram Stories are just a few days old, but publishers ranging from Bloomberg Business U.K. to Bustle have started playing with the feature. While Stories lack some of the bells and whistles offered by Snapchat Stories (which inspired the Instagram product), social teams are still finding a... Continue reading at Digiday

[ Digiday | 2016-08-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #instagram stories #bloomberg business #snapchat stories #social teams


Time Inc. Unifies Sales Force, Eliminates Publishers

Latest reorganization focuses on category, brand and digital sales, to make Time Inc. a "one-stop shop" for advertisers. The post Time Inc. Unifies Sales Force, Eliminates Publishers appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-07-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post time #digital sales #one-stop shop


Ursula K Le Guin to publish Earthsea story in print for first time

The Daughter of Odren will be published in new omnibus edition of the much-loved fantasy sequence to mark the 50th anniversary of The Wizard of EarthseaA story from Ursula K Le Guin’s world of Earthsea that has never been published in print before is due to be released to mark the 50th... Continue reading at The Guardian

[ The Guardian | 2016-07-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #short stories #david mitchell


Ads on Premium Publishers' Sites Are 3 Times More Effective at Boosting Brand Favorability

Advertising on the websites of premium publishers, such as The New York Times and Hearst properties, is three times as effective as it is on those of nonpremium publishers at boosting brand favorability and making users more likely to recommend products or services, according to a study by... Continue reading at AdWeek

[ AdWeek | 2016-07-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #halo effect #subject matter #online spending


Mankell play published in English for first time

An extract from a "taboo" play by late Scandinavian crime writer, Henning Mankell, never before translated into English, has been published by quarterly freedom-of-expression magazine Index on Censorship in its latest issue. Continue reading at The Bookseller

[ The Bookseller | 2016-06-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #henning mankell #latest issue


Publishers’ Facebook videos are shared 7 times more than links

Publishers are addicted to the video format on Facebook, and it's easy to see why: they get much higher engagement on video posts than they do on article links, according to an analysis of NewsWhip data. The problem is that publishers have less ability to monetize the video they post to... Continue reading at Digiday

[ Digiday | 2016-05-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #video posts #facebook videos


Brad Elders Joins Time Inc. as Sports Illustrated Group Publisher

Elders and his digital media sales savvy arrive at Time Inc. from AOL's branded content studio. The post Brad Elders Joins Time Inc. as Sports Illustrated Group Publisher appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-04-27 00:00:00 UTC ]
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USA Today owner makes $815m offer for LA Times publisher

Gannett hopes to make $50m a year in savings from takeover of Tribune PublishingGannett, which owns local newspaper publisher Newsquest in the UK, has made a $12.25 (£8.44) per share offer to take over Tribune Publishing.The all-cash offer, a 63% premium on Tribune’s closing share price on... Continue reading at The Guardian

[ The Guardian | 2016-04-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tribune publishing #share offer


Meredith Long Named Group Publisher of Time, Fortune, and Money

Leadership shuffle sees Long replace Eric Danetz; Jorg Strattman promoted to associate publisher. The post Meredith Long Named Group Publisher of Time, Fortune, and Money appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-04-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #money appeared #associate publisher


Pushkin to publish Bass for first time in UK

Pushkin Press is to publish American writer and activist Rick Bass for the first time in the UK. Continue reading at The Bookseller

[ The Bookseller | 2016-03-30 00:00:00 UTC ]
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For France’s Libération, Facebook Instant Articles drives a 30 percent increase in time spent

French publisher Libération has gone all in on Facebook Instant Articles, publishing all 150 daily articles to the platform, according to Libération's head of digital, Xavier Grangier. Since January it has found time spent on articles has increased 33 percent to over four minutes, according to... Continue reading at Digiday

[ Digiday | 2016-03-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #time spent #facebook users #facebook fans


For the First Time Since WWII, Mein Kampf Published in Germany

For the first time since the end of the World War II, Adolph Hitler’s Mein Kampf will be available in bookstores in Germany. The post For the First Time Since WWII, Mein Kampf Published in Germany appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-12-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #germany appeared #adolph hitler #mein kampf


Marie Claire and NME publisher Time Inc UK boosts profits to £23m

Company reports 6% rise in pre-tax profits as top executives paid more than £5mMarie Claire and NME publisher Time Inc UK boosted profits to almost £23m last year while paying out more than £5m to staff and top executives at the magazine company.Time Inc UK reported a 6% rise in pre-tax profits... Continue reading at The Guardian

[ The Guardian | 2015-10-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marie claire #pre-tax profits #top executives #magazine company #6% rise


At Frankfurt, It’s Time for the Superheroes of Publishing to Rise

Ahead of the Frankfurt Book Fair, Ed Nawotka reflects on the up-and-coming stars, those in the spotlight and behind the scenes, of the publishing world. The post At Frankfurt, It’s Time for the Superheroes of Publishing to Rise appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-10-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing world #rise appeared


Austin Buetner: Los Angeles Times publisher fired abruptly

‘I am not departing by choice’ – former investment banker hired a year ago by Tribune Publishing announces departure on Facebook, saying email was cut off Tribune Publishing Company has fired the publisher of the Los Angeles Times after little more than a year on the job.Tribune gave no public... Continue reading at The Guardian

[ The Guardian | 2015-09-09 00:00:00 UTC ]
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Pearson agrees to sell Financial Times to Japanese publisher in $1.3B deal

Japanese publisher Nikkei Inc. agreed to acquire Pearson Plc's FT Group for $1.3 billion to gain control of the Financial Times newspaper. The sale doesn't include Pearson's 50% stake in... To view the full story, click the title link. Continue reading at Crains New York

[ Crains New York | 2015-07-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #50% stake


Tampa Bay Times Publishing Company Not Out of the Woods Regarding Finances

Last fall, things looked as bleak as they ever have when it became publicly known that the Tampa Bay Times, like so many newspapers around the country, was struggling financially.   “If you are uncertain about your standing with the Ti ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-07-14 00:00:00 UTC ]
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New York Times, BuzzFeed to Publish Directly to Facebook

Nine major domestic and international publishers including The New York Times and BuzzFeed will begin publishing articles and videos directly to Facebook as part of an initiative called Instant Articles, Facebook announced on Wednesday.The highly anticipated partnership will certainly have many... Continue reading at Advertising Age

[ Advertising Age | 2015-05-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #national geographic #nbc news #bbc news #enables publishers #chris cox #business models


'A Wrinkle in Time': A cut passage is published

Fans of the classic science fiction novel recently got a look at a section of the book that was taken out before publication. 'Wrinkle' won the Newbery Medal. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2015-04-22 00:00:00 UTC ]
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Times website develops edition-based publishing model

Proposed plan for morning, lunchtime and afternoon editions is part of wider initiative called Project DThe Times is developing a new edition-based digital publishing model that would see its website refreshed at set times throughout the day, rather than updating as news breaks. The proposed new... Continue reading at The Guardian

[ The Guardian | 2015-03-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing schedule