What Hearst is Testing and Learning Through the GNI Subscriptions Lab

Through the Google News Initiative Subscriptions Lab, ten local media organizations have been testing, learning and sharing findings related to Continue reading at 'Editor & Publisher'

[ Editor & Publisher | 2019-11-20 22:09:59 UTC ]
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Hearst Autos Flaunts Its New Look at New York Fashion Week

Hearst Autos used an old school marketing method this week to tout its new look, with an eye-catching newsstand pop-up plopped in the middle of New York Fashion Week. Execs began rolling out Hearst Autos' new look, which is intended to "simplify" the brand, in June, said chief marketing officer... Continue reading at AdWeek

[ AdWeek | 2019-09-11 15:07:03 UTC ]
More news stories like this | News stories tagged with: #hearst autos #hearst


How Le Monde is Using Podcasts to Drive Digital Subscriptions

French news publisher Le Monde has launched three podcast series adapted from investigative articles that have been successful at driving Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-09-11 15:00:26 UTC ]
More news stories like this | News stories tagged with: #le monde #news publisher


R.O. Kwon on Writing Religion, and Learning to Be a Teenager From Dawson’s Creek

This week on The Maris Review, R.O. Kwon joins Maris Kreizman to discuss her new book The Incendiaries. On finding a life in the arts: Maris Kreizman: Are the questions you receive from undergrads about craft? I imagine on your book tour you experienced a lot of people who had also given up... Continue reading at Literrary Hub

[ Literrary Hub | 2019-08-29 08:47:40 UTC ]
More news stories like this | News stories tagged with: #maris review #maris kreizman #book tour


Subscriptions v. Advertising Models: Can They Co-Exist?

The renewed interest of the subscription revenue model has turned heads in the digital publishing industry. Some publishers have found Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-08-26 18:57:18 UTC ]
More news stories like this | News stories tagged with: #renewed interest #digital publishing


FUSE Media Speaker Spotlight: Sheel Shah, Hearst Magazines

Sheel Shah, VP of Strategic Partnerships & Consumer Products at Hearst Magazines, will kick off the 2019 FUSE Media Summit with an opening keynote. We connected with Shah for a quick Q&A to hear more about his role at Hearst and how he sees technology impacting the media landscape. Continue reading at Publishing Executive

[ Publishing Executive | 2019-08-21 19:07:07 UTC ]
More news stories like this | News stories tagged with: #sheel shah #hearst magazines #opening keynote #media landscape #hearst


Hearst Promotes Three Execs, Begins Search for Chief Business Officer | People on the Move

Hearst Magazines announced new roles for three executives within its corporate sales and marketing structure, the first stages of a succession plan following last month's departure of Michael Clinton, who retired and transitioned to an advisory role after spending the last nine years as Hearst... Continue reading at Folio Magazine

[ Folio Magazine | 2019-08-15 20:06:35 UTC ]
More news stories like this | News stories tagged with: #current role #drucker mann #global cmo #access intelligence #bonnier #hearst


Brenda Wineapple on What We Can Learn from the First Impeachment

In this episode of Just the Right Book with Roxanne Coady, Brenda Wineapple joins Roxanne Coady to discuss her latest book The Impeachers: The Trial of Andrew Johnson and the Dream of a New Nation. From the episode: Brenda Wineapple: Andrew Johnson’s impeachment, when you’re talking about a... Continue reading at Literrary Hub

[ Literrary Hub | 2019-08-15 08:48:37 UTC ]
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1 year in, Hearst Digital Media’s revamped global ad team doubled its revenue

The magazine company has run over 200 global campaign over the last year from its centralized team of 26 people, based in London. The post 1 year in, Hearst Digital Media’s revamped global ad team doubled its revenue appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-08-14 04:01:54 UTC ]
More news stories like this | News stories tagged with: #revenue appeared #magazine company #hearst


What the Left Can Learn from the Right About Winning Elections

IN 1988, Verso Books published a collection of writings by cultural theorist Stuart Hall titled The Hard Road to Renewal: Thatcherism and the Crisis of the Left. Hall’s work examined the socio-economic conditions and discursive tactics that led to the ascendance of Margaret Thatcher as an... Continue reading at Los Angeles Review of Books

[ Los Angeles Review of Books | 2019-08-13 17:00:24 UTC ]
More news stories like this | News stories tagged with: #winning elections #hard road #margaret thatcher #verso


New subscription service highlights under-represented voices

Heady Mix, a book subscription service focusing on under-represented authors and protagonists, has launched. Continue reading at The Bookseller

[ The Bookseller | 2019-08-12 14:34:22 UTC ]
More news stories like this | News stories tagged with: #heady mix


News Corp Australia revenues fall as advertising drops and subscriptions stay flat

Rupert Murdoch’s Australian mastheads and Foxtel suffer drop in revenue although global profits increase after huge loss in 2018Revenue at the Australian mastheads run by Rupert Murdoch’s News Corp fell by 6% last year, and the company’s pay TV operation, Foxtel, has also been hit by falling... Continue reading at The Guardian

[ The Guardian | 2019-08-09 01:33:05 UTC ]
More news stories like this | News stories tagged with: #rupert murdoch #australian mastheads #huge loss #results released #news corp


How Hearst’s Product Team Helps Build Audience, Revenues

“We don’t do anything without an audience opportunity and a revenue opportunity,” Robertson Barrett, President of Digital Media at Hearst Newspapers, Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-08-08 15:06:02 UTC ]
More news stories like this | News stories tagged with: #hearst newspapers #hearst #digital media


Hearst Newspapers Announces Leadership Promotions at the San Antonio Express-News

Hearst announced today that Michael Sacks has been named publisher of the San Antonio Express-News. He succeeds Susan Pape, who will Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-07-31 20:28:38 UTC ]
More news stories like this | News stories tagged with: #named publisher #hearst


Six months in, sports app Otro pivots away from subscriptions

By forgoing a subscription model for a digital content studio model, Otro is opening up for more audience scale and revenue options. The post Six months in, sports app Otro pivots away from subscriptions appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-07-31 04:01:04 UTC ]
More news stories like this | News stories tagged with: #subscriptions appeared #subscription model #audience scale #digital content


On Learning to Use My Inner Cheerleader to Find Writerly Confidence

I was having coffee with a young writer who was starting out in the TV business and wanted advice. I could tell she was new by her hopefulness, good skin, and full head of hair. She asked me about my writing process. I told her I don’t have a “process.” I more. . .spend most […] Continue reading at Literrary Hub

[ Literrary Hub | 2019-07-30 08:47:17 UTC ]
More news stories like this | News stories tagged with: #writing process #young writer


Pearson shifts to Netflix-style subscription model for textbooks

Academic publisher hopes to convince students to pay to access online materialsThe era of students using their loans to buy expensive textbooks upfront could be coming to an end, after the academic publisher Pearson announced a shift towards a Netflix-style subscription-based model.The British... Continue reading at The Guardian

[ The Guardian | 2019-07-16 13:31:56 UTC ]
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Hearst Newspapers’ Texas Community Group Announces New Leadership

Hearst announced today that Clarice Touhey has been named president of the Texas Community Group for Hearst Newspapers. She succeeds Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-07-15 23:38:52 UTC ]
More news stories like this | News stories tagged with: #hearst newspapers #named president #hearst


Hearst’s Latest Digital Subs Foray Is $100 Per Year Exercise Videos

Hearst is continuing its moves to find digital subscription revenue in offshoot products with a new streaming video service offering Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-07-11 18:30:41 UTC ]
More news stories like this | News stories tagged with: #hearst


Carol Smith Succeeds Kevin O’Malley at Hearst | People on the Move

[caption id="attachment_161791" align="alignright" width="150"] Carol Smith[/caption] Carol Smith was promoted to SVP and publishing director of Harper’s Bazaar, Elle and Marie Claire, succeeding SVP, publishing director and CRO Kevin O’Malley, who is retiring. Smith most recently served as the... Continue reading at Folio Magazine

[ Folio Magazine | 2019-07-11 16:33:55 UTC ]
More news stories like this | News stories tagged with: #thomson reuters #books editor #business operations #copy editor #associate publisher #marie claire #lagardère #publishing director #hearst