What Brands Need from Their Magazine Partners

A conversation with Mark Mulhern, eastern region president at iCrossing and 2016 Folio: Show speaker. The post What Brands Need from Their Magazine Partners appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2016-09-22 00:00:00 UTC ]
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Other Publishing stories related to: 'What Brands Need from Their Magazine Partners'


BBC Worldwide Sells its Magazine Portfolio to Private Equity Firm Exponent

BBC Worldwide, a UK-based publisher, has sold its magazine business to Exponent, a private equity firm. Continue reading at Folio Magazine

[ Folio Magazine | 2011-08-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine portfolio #bbc worldwide #uk-based publisher #magazine business


AOL Launches Daily 'Magazine' App

The tablet has been the latest go-to source for trying to reach personalized content nirvana. And of course it's the magazine format that seems to make the most sense from both a metaphorical and presentation perspective. Continue reading at Folio Magazine

[ Folio Magazine | 2011-08-04 00:00:00 UTC ]
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Contactology and Metro Publisher Partner to Offer SaaS for Publishers

In order to automate the workflow and offer solutions for publishers who “have to do more with less”, email service provider Contactology and content management system creator Metro Publisher have partnered to offer publishers a simpler solution for e-newsletter management. Continue reading at Folio Magazine

[ Folio Magazine | 2011-08-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #offer publishers


Schofield Brands, Employees In Limbo Following Shutdown

Former Schofield Media employees are still wondering if there is a chance that select brands may be revived after the company shut down last week as a result of lender Wells Fargo pulling financing. Continue reading at Folio Magazine

[ Folio Magazine | 2011-07-28 00:00:00 UTC ]
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NOOK for iPad To Offer More Than 175 Digital Magazines

In an attempt to be everywhere readers are, Barnes & Noble is updating its NOOK for iPad app to offer digital periodicals to consumers. Continue reading at Folio Magazine

[ Folio Magazine | 2011-07-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ipad app #barnes noble


Fast Chat: Google Gets a Magazine

Why is Google making a magazine? Think Quarterly really came to be out of the insight that, at Google, we use research and analysis from inside Google and outside to inform our own decision-making and products. And we realized that a lot of our partners wanted access to the same kinds of... Continue reading at AdWeek

[ AdWeek | 2011-07-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #good job #team working #editorial process #future issues


Flipboard Partners with Condé to Launch Ads

Social reading app Flipboard has struck a deal with Condé Nast to display full-page ads in several of the publisher’s titles. Starting today, readers of the New Yorker on Flipboard’s iPad app will begin seeing branded content from American Express throughout the virtual magazine. In October, a... Continue reading at AdWeek

[ AdWeek | 2011-07-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #limited number #vice president #digital sales #print editions


Time Magazine Rolls Out Print/Digital Subscriptions -- And Puts Up Another Web Pay Wall

Time magazine is making it easier for readers to subscribe to its digital and print editions. And harder for non-subscribers to read the magazine on the Web. Continue reading at AllThingsD

[ AllThingsD | 2011-07-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #time magazine #print editions


Egmont launches new teen magazine 'We Love Pop'

Egmont Publishing Group is to buck the trend in the teen media market with the launch of We Love Pop, a new monthly pop magazine aimed at teen girls, more than five years after Smash Hits folded. Continue reading at Media Week

[ Media Week | 2011-07-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #love pop #teen girls


Hearst-Owned Magazines Launching Daily Deals With Group Commerce

Hearst-owned magazines is treading on to Groupon's territory with the launch of group-buying discounts, starting off with Road & Track and Car and Driver. Continue reading at AllThingsD

[ AllThingsD | 2011-07-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #road track


Glam Media Aiming at Brands with New Model

Glam Media built a big collection of online blogs aimed at women on the premise that by serving up high-quality content, it could appeal to brand advertisers who have shunned lower cost ad networks. The company appears to have had the right idea; launched in 2005, it now claims some 2,500... Continue reading at AdWeek

[ AdWeek | 2011-07-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #big change


Utne Reader Launches Social Media Curated Magazine

Utne Reader, a magazine that highlights the best of independent and alternative presses, has launched Alt Wire, a socially curated digital magazine. Continue reading at Folio Magazine

[ Folio Magazine | 2011-07-07 00:00:00 UTC ]
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London Magazine asks for bookshop votes

Written By: Katie Allen Publication Date: Tue, 05/07/2011 - 09:25 The London Magazine has launched a competition for readers to nominate their favourite bookshop, highlighting indies including Daunts. As part of the publication's The Great Little Shop Awards, this month the magazine is asking... Continue reading at The Bookseller

[ The Bookseller | 2011-07-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #london magazine #vote online


Bedford Square partners with Open Road in US

Written By: Charlotte Williams Publication Date: Wed, 29/06/2011 - 14:10 Open Road has entered into a partnership with Ed Victor's Bedford Square Books, making the publishing venture's list available in the US as ebooks and print on demand volumes. read more Continue reading at The Bookseller

[ The Bookseller | 2011-06-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #open road #ed victor #publishing venture


Sean Holzman Named Chief Brand Development Officer with Bonnier

Bonnier announced that Sean Holzman is now its chief brand development officer, a newly created role in the company. Holzman comes from Source Interlink Media, where he acted as president of the enterprise division. Continue reading at Folio Magazine

[ Folio Magazine | 2011-06-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bonnier announced #sean holzman


Booktrust partners with Pearson

Written By: Charlotte Williams Publication Date: Fri, 24/06/2011 - 13:29 Booktrust and Pearson will be giving two free books to every child starting school in England this autumn, as part of 2011's Booktime scheme. Puffin title Tinga Tinga Tales-Why Elephant has a Trunk and Face Painting, from... Continue reading at The Bookseller

[ The Bookseller | 2011-06-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #booktrust partners #booktime scheme #free books


American Media, Inc. Buys OK! Magazine

After a month of speculation and reports of bids from Time Inc., American Media, Inc. announces it has purchased the U.S. edition of OK! Magazine from Northern & Shell. Continue reading at Folio Magazine

[ Folio Magazine | 2011-06-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #american media #northern shell


Zinio Partners with Recorded Books for Digital Mags in Libraries

Zinio announced today its partnership with Recorded Books, making thousands of digital magazines accessible in public libraries throughout the US, Canada, Australia and UK. Continue reading at Folio Magazine

[ Folio Magazine | 2011-06-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #public libraries #recorded books


For a Regional Magazine, Print is Still the Main Source of Income

When you read the literature of journalism these days you might think that you must hurry to carve out your place in the digital world. That may be so for newspapers, but it is not so for magazines, particularly not for regional magazines. Continue reading at Folio Magazine

[ Folio Magazine | 2011-06-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #regional magazines #regional magazine #digital world


Prevention Magazine Grows a Digital Network

Prevention magazine's new digital advertising network of niche health sites, dubbed the Healthy Living Group, is now in full swing since its May launch, with about 12 million monthly unique visiting the 35 sites in the network. The digital network is also now ranked 11th in the health category,... Continue reading at Folio Magazine

[ Folio Magazine | 2011-06-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital network #prevention magazine #full swing