Web-content promoter buys West Coast firm

Taboola, the Manhattan startup that selects and promotes recommended and sponsored articles at the bottom of publisher Web pages, has bought Pasadena, Calif., based digital publishing software... To view the full story, click the title link. Continue reading at 'Crains New York'

[ Crains New York | 2014-08-05 00:00:00 UTC ]

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AT&T wants to buy Time Warner to 'weaponize' its content, government says at start of antitrust trial

The biggest U.S. antitrust case of this century kicked into high gear on Thursday as a government lawyer warned that AT&T Inc. wants to buy media giant Time Warner Inc. to “weaponize” its must-have content — a move that would raise prices for consumers and hinder innovation. “Time Warner... Continue reading at Los Angeles Times

[ Los Angeles Times | 2018-03-23 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #time warner #raise prices #high gear #antitrust case #antitrust trial


Marvel’s Spider-Man Widens His Web in Russia: Eksmo-AST Buys Into Comics

Some 10 publishers in Russia have licenses to produce Marvel-branded content, but the comics publisher Kofilmo is counting on the size of Eksmo-AST to help it vanquish all foes. The post Marvel’s Spider-Man Widens His Web in Russia: Eksmo-AST Buys Into Comics appeared first on Publishing... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-02-09 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #comics appeared


Private equity firm Aurelius buys Connect Books

Private equity firm Aurelius has bought wholesaler and distributor Connect Books from distribution company the Connect Group for £11.6m. Continue reading at The Bookseller

[ The Bookseller | 2017-12-22 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #connect group #distribution company


B&N buys writing skills firm for £45m

Barnes & Noble Education has bought writing skills services company Student Brands for $58.5m (£45m). Continue reading at The Bookseller

[ The Bookseller | 2017-08-08 00:00:00 UTC ]
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How publishers use emotion to promote content on Facebook

Now that Facebook has tamped down on clickbait, publishers are putting an emotional spin on content shared on the platform whenever they can. The post How publishers use emotion to promote content on Facebook appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-06-09 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #content shared #promote content #facebook appeared


Bluemoose seeks North West Coast short stories

Yorkshire-based indie press Bluemoose Books is offering the opportunity for five new writers to be published in a short story collection alongside its leading authors Andrew Michael Hurley, Carys Bray, Paul Kingsnorth, Peter Kalu and Kirsty Logan. Continue reading at The Bookseller

[ The Bookseller | 2017-05-31 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #kirsty logan #paul kingsnorth #carys bray


Canadian-Specific Content Served in Kids Can Book Promotion with McDonald’s Canada

Calling books 'an important piece of building a better future,' McDonald's Canada partners with children's publisher Kids Can Press in a book promotion. The post Canadian-Specific Content Served in Kids Can Book Promotion with McDonald’s Canada appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-05-22 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #important piece #calling books #book promotion #canada appeared


West Lothian-based Lomond Books buys GW Publishing

Scottish publisher GW Publishing Ltd has been sold to West Lothian-based publisher, wholesaler and distributor Lomond Books Ltd for an undisclosed sum. Continue reading at The Bookseller

[ The Bookseller | 2017-05-09 00:00:00 UTC ]
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Facebook buys CrowdTangle to help publishers track content

The name CrowdTangle may not be familiar to you, but Facebook just snatched up the company to help its publishers track how content moves around the internet. CrowdTangle's platform launched four years ago, giving companies a real-time look at conten... Continue reading at Engadget

[ Engadget | 2016-11-11 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #giving companies


Vox Media Strikes Deal to Promote StubHub With Content, Integrations and Ads

Digital publisher Vox Media and eBay-owned StubHub have entered into a multi-year custom content partnership that will result in integrations and advertising across Vox's eight media brands, the companies announced Wednesday.Most prominently, team pages on the Vox sports network SB Nation will... Continue reading at Advertising Age

[ Advertising Age | 2016-11-02 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #disclose terms #companies declined #nearby venues #sales made #media brands


Why A West Coast Software Company is Getting into Book Publishing

NationalBuilder, a software company whose products are popular with political organizations, is starting a publishing business with a focus on stories about "people doing really remarkable things." Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-08-26 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #remarkable things #publishing business #political organizations #software company #book publishing


When you buy digital content on Amazon or iTunes, you don't exactly own it

Buy an ebook on Amazon or an album on Apple's iTunes and you own it, right? Maybe not as much as you think. It's all about what the tech industry calls digital rights management, and the bottom line for consumers is that there are significant differences between owning a tangible product and... Continue reading at Los Angeles Times

[ Los Angeles Times | 2016-05-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #significant differences #bottom line


Contently Buys Analytics Startup That Tells B2B Marketers How Well Their Downloads Work

Contently has purchased Docalytics for an undisclosed sum to ramp up its data offerings for publishing-minded, business-to-business clients. In the increasingly competitive content marketing space, Contently hopes to offer customers better actionable results.  "Data is key to B2B marketers, and... Continue reading at AdWeek

[ AdWeek | 2016-02-18 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #white papers


Sherman’s to Buy Maine Coast Book Shop

Sherman’s Books, with five stores in Maine, is about to add one more in Damariscotta. With the purchase, the mini-regional chain will also take a new name and become Sherman's Maine Coast Book Shops. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-10-13 00:00:00 UTC ]
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Content overload on the web is a turn-off: here's how to manage it

Creative distribution strategies and smart data can help brands and publishers deliver the right content to the right person at the right timeRemember the early days of the internet? Searching the net, jumping from one site to the next. Listening to that oddly alluring dial-up modem noise, while... Continue reading at The Guardian

[ The Guardian | 2015-05-18 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #news publishers #banner ad #digital era #early days


Clays buys two web presses for digital production

Book printers Clays is purchasing multiple HP Inkjet Web Presses in preparation for the next stage in its digital production print strategy for the UK book market.   Clays will begin installation of its first HP Inkjet Web Press in April.   Continue reading at The Bookseller

[ The Bookseller | 2015-03-26 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #digital production


Flipboard moves to the web with plans to host some news publishers' content

After attracting more than 50m monthly readers on tablets and smartphones, US startup smashes down its walled garden and hopes partners will see the potentialFlipboard came to prominence as a news-reading app for tablets and smartphones, attracting more than 50 million monthly active readers by... Continue reading at The Guardian

[ The Guardian | 2015-02-10 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #media companies #reading experience #mobile app


New PW West Coast Correspondent

Anisse Gross has been named the new West Coast correspondent for PW, effecting October 1. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-01 00:00:00 UTC ]
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Digital Publishers: It's Time to Think About Paying to Promote Content

There is a long-held belief among content publishers -- including many we are partnered with -- that they shouldn't pay to amplify their content. Their clear aversion most often comes from some dogmatic belief that quality content doesn't require paid promotion. For them, paying to promote... Continue reading at Advertising Age

[ Advertising Age | 2014-07-17 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #online publisher #largest advertisers #core part


BuzzFeed Changes Labels on Promoted Content

BuzzFeed is revamping how it specifies sponsored content. The site will now label branded content with a small, bold yellow box stating it is "promoted by" a particular marketer, and brand pages will be labeled "brand publisher" instead of "featured partner." BuzzFeed previously designated... Continue reading at AdWeek

[ AdWeek | 2014-05-31 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #people don #managing partner #readers don #high quality