Internet ad revenues are growing fast. But, even now, they make up only 4.5% of the global wholeHere, as recession ends, is a reality check on the global media ad market (courtesy of Nielsen). Revenues via the internet are up 32.4%, up 4.3% via TV and 5.1% on posters. But they're down 2.2% for newspapers and 1.1% on magazines (with radio and cinema also in negative territory). So, that's another familiar yarn about the march of the online battalions.Step back, though, and look at the whole cake, neatly sliced. TV, at 57.6%, is the king of the jungle. But if you add newspapers and magazines together, they're a fat 28.7% against the net's 4.5% (which is outgunned by radio, too, and scarcely better than billboards).None of which means that digital isn't on the march (or that ad agencies wanting to peddle their wares don't naturally boost what's going up rather than down). But for perspective – shares in the real world – amid so much buoyant hype? Pass the rock cakes, please.BBC: play for todayThe BBC complaint of the moment, muttered into a coffee cup, has absolute resonance. Look (it says): please don't go on, and on, about Jimmy Savile some 40 years ago. Don't see the 60s and 70s as the day before yesterday. Don't put plump management payoffs and digital foul-ups into some current equation (whatever the recently departed DG says to his select committee audience on Monday on another quick trip from New York). Please stop obsessing about things past and concentrate on the... Continue reading at 'The Guardian'
[ The Guardian | 2014-02-02 00:00:00 UTC ]
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As McDonald's and Nielsen lawsuits proceed, Allen says spending on Black-owned media isn't rising fast enough. Continue reading at Advertising Age
[ Advertising Age | 2022-09-14 09:30:00 UTC ]
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It’s not that Wonderwell isn’t a hybrid publishing company. But it’s hard to pigeonhole Wonderwell as only a hybrid publisher. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-09-11 04:00:00 UTC ]
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Casey Parks, a gay journalist, weaves her own family story with her efforts to track down the enigmatic Roy Hudgins, said to be a woman who lived as a man. Continue reading at The Washington Post
[ The Washington Post | 2022-09-09 10:00:22 UTC ]
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Writers, farmers and scientists have been warning us for decades: Small farms are in trouble. "Bet the Farm" drives the point home in a very personal way. Continue reading at The Washington Post
[ The Washington Post | 2022-08-28 15:58:02 UTC ]
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Rupert Murdoch’s publishing and media giant attributes record profits and revenue to acquisitions and digital transformationRupert Murdoch’s News Corporation has almost doubled its profits in 2021/22 to a record $US760m ($A1.1bn).The US-listed company owns News Corp Australia, as well as... Continue reading at The Guardian
[ The Guardian | 2022-08-08 23:21:18 UTC ]
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Ella Risbridger’s new book beautifully explores the consolations of friendship and cooking (recipes included). Continue reading at The Washington Post
[ The Washington Post | 2022-08-03 12:00:28 UTC ]
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Two picture books and a graphic novel treat swimming as an expansive state of being, slippery with promise. Continue reading at The New York Times
[ The New York Times | 2022-07-29 14:07:25 UTC ]
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This year, a Neon Hemlock Press novella won a Nebula. But what is this publisher, where did it come from, and what does it put out? Continue reading at Book Riot
[ Book Riot | 2022-06-21 10:36:00 UTC ]
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In this panel—scheduled for May 24, 3–4 p.m. ET, and moderated by Carlyn Robertson, marketing lead at BookBub—book marketing experts will discuss what’s changed in the world of digital advertising in the past year. Topics of discussion include how marketers can adapt as major ad platforms and... Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-05-16 04:00:00 UTC ]
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In early April, the 78-year-old French news publisher Le Monde announced the launch of its first-ever English-language product, a key component of its ambitious plan to reach 1 million total digital subscribers by 2025. The publisher recently surpassed 450,000 digital subscribers, but its goal... Continue reading at AdWeek
[ AdWeek | 2022-05-02 12:45:49 UTC ]
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Roku has struck deals with four marketing tech providers — Analytic Partners, Ipsos MMA, IRI and Nielsen — to provide data breaking down creative types, dayparts and ZIP code-level impressions. The post Roku opens up more advertising data for marketing mix modeling to better compete with... Continue reading at Digiday
[ Digiday | 2022-04-25 04:01:00 UTC ]
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Julie Schaper, a veteran of the small press distribution world, has seen it all—and lived to tell the tale. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-04-19 04:00:00 UTC ]
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Led by a 44.1% increase in sales of K-12 instructional materials and double-digit gains in the children’s/young adult and religious press segments, industry sales rose 3.7% in January, according to AAP’s StatShot program. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-03-11 05:00:00 UTC ]
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Macmillan Children's Books has landed the follow-up to Marcus Rashford and Carl Anka's bestselling You Are a Champion. Continue reading at The Bookseller
[ The Bookseller | 2022-01-31 21:06:23 UTC ]
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Alternative measurement providers will mainly play the role of understudy to Nielsen’s measurements, but some advertisers will adopt them as primary currencies for individual campaigns and targeted ad buys. The post Advertisers, TV networks plan to set Nielsen alternatives as ‘shadow currencies’... Continue reading at Digiday
[ Digiday | 2022-01-31 05:01:00 UTC ]
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In "Small World," short chapters and sheer eventfulness keep the story chugging along. Continue reading at The Washington Post
[ The Washington Post | 2022-01-21 12:00:01 UTC ]
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Allison & Busby has netted an "explosive" debut novel by former police officer Graham Bartlett. Continue reading at The Bookseller
[ The Bookseller | 2022-01-16 13:20:55 UTC ]
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Award-winning author Alex Marwood has written a Jeffrey Epstein-inspired psychological thriller for Sphere, The Island of Lost Girls, exploring the “obscene levels of wealth and the sex trafficking of vulnerable teenage girls”. Continue reading at The Bookseller
[ The Bookseller | 2022-01-07 23:48:26 UTC ]
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Danny Caine, the owner of the Raven Book Store in Lawrence, Kans., has sold a 49% stake in the 35-year-old bookstore to a group of seven employees. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-01-04 05:00:00 UTC ]
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Mudlark has snapped up a "vibrant and atmospheric" book on the history of the lie detector by WIRED journalist Amit Katwala. Continue reading at The Bookseller
[ The Bookseller | 2021-12-16 00:31:37 UTC ]
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