Weather Co. goes all-in on 'Taboola Feed,' a Facebook Newsfeed clone

IBM-owned The Weather Company says it's going all-in on Taboola Feed, which mimics the look and feel of Facebook's News Feed, the publication said Thursday, making it perhaps the largest publisher to adopt the format.Like Facebook's News Feed, Taboola Feed is an infinite scroll that surfaces both the publisher's own content as well as content from other platforms in so-called cards. It differs from the box of paid links traditionally seen from the New York-based ad-tech company.Weather Co. says its pages saw an average uplift in revenue per thousand impressions, or RPM, of 158 percent after piloting Taboola Feed in place of Taboola's previous widget, adding that the figure went as high as 353 percent on certain pages. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2018-03-29 00:00:00 UTC ]
News tagged with: #weather company #largest publisher #infinite scroll #thousand impressions

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Facebook buys land in New Mexico but doesn’t say what it’s for

Facebook has more than doubled its New Mexico footprint with the purchase of more than 400 acres near its new data center. The Albuquerque Journal reports the social media giant confirmed this week that it purchased the land in March, adding to the 300 acres in Los Lunas, N.M., it already... Continue reading at Baltimore Sun

[ Baltimore Sun | 2019-05-16 13:00:00 UTC ]
More news stories like this | News stories tagged with: #mexico footprint #data center #los lunas


Pitch deck: How Facebook is courting new agency partners

Facebook's new preferred and premium tiers offer agencies additional benefits such as one-to-one technical support, creative consultation and training. The post Pitch deck: How Facebook is courting new agency partners appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-05-16 04:01:00 UTC ]
More news stories like this | News stories tagged with: #agency partners #technical support


Four out of five people expect Facebook to have another data privacy issue this year

People are becoming more aware of the need to protect their data online, not just because of the rate of cybercriminal activity, but also because large organizations are frequently being careless with the data they hold. A new survey of 1,000 people from OpenVPN reveals that four out of five... Continue reading at Betanews

[ Betanews | 2019-05-15 14:28:45 UTC ]
More news stories like this | News stories tagged with: #large organizations #recent scandals


How Amazon feeds its bottomless appetite

Everyone has heard of Amazon’s website and its express delivery service, but we pay less attention to its appetite for competitors and former associates. Amazon is shrinking time and eating up the planet. Once a small online book retailer, in 2018 it took over Whole Foods Market, a leading US... Continue reading at Fast Company

[ Fast Company | 2019-05-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #foods market


Google unveils new digital ad formats, and Facebook issues a warning

Google is giving advertisers a ton of extra digital real estate, adding new promotional formats to online search, YouTube and its increasingly popular Discover service. Meanwhile, Facebook Inc. is close to rolling out a long-awaited privacy feature, but it issued a warning to advertisers... Continue reading at Baltimore Sun

[ Baltimore Sun | 2019-05-14 18:20:00 UTC ]
More news stories like this | News stories tagged with: #google unveils #facebook issues #giving advertisers #promotional formats #online search


Google unveils new digital ad formats, and Facebook issues a warning

Google is giving advertisers a ton of extra digital real estate, adding new promotional formats to online search, YouTube and its increasingly popular Discover service. Meanwhile, Facebook Inc. is close to rolling out a long-awaited privacy feature, but it issued a warning to advertisers... Continue reading at Baltimore Sun

[ Baltimore Sun | 2019-05-14 18:20:00 UTC ]
More news stories like this | News stories tagged with: #google unveils #facebook issues #giving advertisers #promotional formats #online search


Facebook says it needs more regulation, not a breakup

Facebook wasn't content offering a brief statement rejecting co-founder Chris Hughes' call to break up the social network. Global Affairs and Communications VP Nick Clegg has published an opinion piece in the New York Times criticizing Hughes' argum... Continue reading at Engadget

[ Engadget | 2019-05-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #global affairs #opinion piece


Breaking Up Facebook Isn’t Enough

The Facebook co-founder Chris Hughes calls the company’s influence staggering and dangerous. But his solutions are incomplete and unsatisfying. Continue reading at The Atlantic

[ The Atlantic | 2019-05-09 20:14:19 UTC ]
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How I Tried to Defy the Facebook Algorithm

The social network is predictable and dreary. My quest to make it random and fun. Continue reading at The Atlantic

[ The Atlantic | 2019-05-09 17:00:00 UTC ]
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Digiday Research: European publishers still look to Facebook and Instagram to grow abroad

Forty-two percent of 103 publishing executives polled by Digiday this February said Facebook was an effective platform to grow international audiences. The post Digiday Research: European publishers still look to Facebook and Instagram to grow abroad appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-05-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digiday research #european publishers #grow abroad


What Facebook Could Have Been

A shareable online diary was an obvious idea in the early 2000s. What if a college student’s version hadn’t won out? Continue reading at The Atlantic

[ The Atlantic | 2019-05-07 14:00:26 UTC ]
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Facebook bans Alex Jones and other controversial figures for hate speech

In the latest sign that social media giants are feeling the heat for allowing their platforms to amplify voices of extremists, Facebook on Thursday banned conspiracy theorist and InfoWars founder Alex Jones and the accounts of other controversial figures. The company, citing violations of... Continue reading at Baltimore Sun

[ Baltimore Sun | 2019-05-03 00:10:00 UTC ]
More news stories like this | News stories tagged with: #controversial figures #hate speech #latest sign #amplify voices #citing violations


Facebook bans Alex Jones and other controversial figures for hate speech

In the latest sign that social media giants are feeling the heat for allowing their platforms to amplify voices of extremists, Facebook on Thursday banned conspiracy theorist and InfoWars founder Alex Jones and the accounts of other controversial figures. The company, citing violations of... Continue reading at Baltimore Sun

[ Baltimore Sun | 2019-05-03 00:10:00 UTC ]
More news stories like this | News stories tagged with: #controversial figures #hate speech #latest sign #amplify voices #citing violations


How Facebook is designing for an incoming avalanche of dead users

A new study finds that by 2050, the dead will outnumber the living on Facebook. Here’s how the company is designing user experiences to face the billions of dead users to come. By 2050, the dead will outnumber the living on Facebook. That’s a conservative estimate, according to a study... Continue reading at Fast Company

[ Fast Company | 2019-05-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #conservative estimate #study finds #study published


Instagram and Facebook Ban Far-Right Extremists

Alex Jones, Infowars, Milo Yiannopoulos, Paul Joseph Watson, Laura Loomer, Paul Nehlen, and Louis Farrakhan have all been removed from the platforms. Continue reading at The Atlantic

[ The Atlantic | 2019-05-02 18:01:07 UTC ]
More news stories like this | News stories tagged with: #alex jones #milo yiannopoulos #louis farrakhan


Facebook leans harder into Groups as it redesigns main app

Facebook Inc. unveiled a redesign Tuesday that focuses on the Groups feature of its namesake social network, doubling down on a successful but controversial part of the big blue app. It’s another sign that Facebook is moving toward more private, intimate communication. The changes, announced... Continue reading at Baltimore Sun

[ Baltimore Sun | 2019-04-30 22:05:00 UTC ]
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Facebook anticipates federal privacy fine of up to $5 billion, sets aside $3 billion for payment

Facebook said it expects a fine of up to $5 billion from the Federal Trade Commission, which is investigating whether the social network violated its users' privacy. The company set aside $3 billion in its quarterly earnings reportWednesday as a contingency against the possible penalty but... Continue reading at Baltimore Sun

[ Baltimore Sun | 2019-04-25 02:15:00 UTC ]
More news stories like this | News stories tagged with: #$5 billion #$3 billion #company set


Wired’s Facebook boom, and why we need new labor laws for kidfluencers: Publisher’s Brief

Welcome to the latest edition of Ad Age Publisher's Brief, our roundup of news from the world of content producers across digital and print. Got a tip? Send it our way. Joining us late? Here's the previous edition. Facebook II: Wired is out with a sequel of sorts to its widely-read March 2018... Continue reading at Advertising Age

[ Advertising Age | 2019-04-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online version #nancy pelosi #jared kushner #food network


Indies report dip in Easter trade as hot weather hits footfall

The sunny weather hit Easter weekend trading for bookshops with some struggling to shift copies, bucking the general trend after research showed High Street footfall actually increased.  Continue reading at The Bookseller

[ The Bookseller | 2019-04-25 00:00:00 UTC ]
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Facebook says settling FTC investigation could cost up to $5 billion

Facebook Inc. estimated that it will cost as much as $5 billion to resolve a U.S. investigation into its privacy practices, as the social-media giant moves to put the fallout from the Cambridge Analytica scandal behind it. Facebook said Wednesday that it took a $3-billion charge related to... Continue reading at Baltimore Sun

[ Baltimore Sun | 2019-04-24 22:10:00 UTC ]
More news stories like this | News stories tagged with: #$5 billion #privacy practices