IBM-owned The Weather Company says it's going all-in on Taboola Feed, which mimics the look and feel of Facebook's News Feed, the publication said Thursday, making it perhaps the largest publisher to adopt the format.Like Facebook's News Feed, Taboola Feed is an infinite scroll that surfaces both the publisher's own content as well as content from other platforms in so-called cards. It differs from the box of paid links traditionally seen from the New York-based ad-tech company.Weather Co. says its pages saw an average uplift in revenue per thousand impressions, or RPM, of 158 percent after piloting Taboola Feed in place of Taboola's previous widget, adding that the figure went as high as 353 percent on certain pages. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2018-03-29 00:00:00 UTC ]
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Facebook will "imminently" launch a plugin for publishers and public figures to ask their readers to subscribe on Facebook directly from their own Web sites. Continue reading at AllThingsD
[ AllThingsD | 2011-12-07 00:00:00 UTC ]
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Writing a how-to book in a static medium like paper about something as dynamic as Facebook is challenging at best and at worst...well...idiocy. Continue reading at PC World
[ PC World | 2011-11-14 00:00:00 UTC ]
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Last week, Facebook rolled out several new features during its fourth annual F8 Developer Conference that could change the way the magazine industry interacts with the social media platform. Continue reading at Folio Magazine
[ Folio Magazine | 2011-09-29 00:00:00 UTC ]
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If the population of Facebook users was outraged at the site's new layout unveiled yesterday, they're going to completely lose it over Timeline, the new Facebook experience that turns a user's profile into a literal life history timeline. In short, Facebook combined its social feed with the... Continue reading at Betanews
[ Betanews | 2011-09-22 00:00:00 UTC ]
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Condé Nast, with its famous editors and fabled perks, lost a lot of its pizzazz in the recession. The interest lifted this week, if temporarily, with @CondeElevator, an anonymous Twitter feed that captured the real or imagined elevator chitchat of company employees as they rode between floors of... Continue reading at AdWeek
[ AdWeek | 2011-08-12 00:00:00 UTC ]
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The purchase sets off speculation about publishing ambitions at Facebook, and puts renewed focus on its highly-anticipated iPad app. Continue reading at PC World
[ PC World | 2011-08-04 00:00:00 UTC ]
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Written By: Philip Jones Publication Date: Wed, 03/08/2011 - 09:14 Facebook has bought the innovative ebook publisher Push Pop Press but will not use the company to publish ebooks. The giant social networking website will instead use PPP's platform and technology to give "people even richer... Continue reading at The Bookseller
[ The Bookseller | 2011-08-03 00:00:00 UTC ]
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Flipboard, the social magazine iPad app, has incorporated content from another social network, LinkedIn -- adding the professional network's industry news to previous integrations with Twitter, Facebook, Instagram and Flickr. A new version of Flipboard to be released this morning also includes... Continue reading at AllThingsD
[ AllThingsD | 2011-06-30 00:00:00 UTC ]
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Apple's contact information page in the iOS 5 address book has a field not just for Twitter, but also offers space to add friends' handles on Facebook, Flickr, LinkedIn and Myspace. Continue reading at AllThingsD
[ AllThingsD | 2011-06-10 00:00:00 UTC ]
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PW has a new Facebook page at www.facebook.com/pubweekly. We hope you'll come check us out over there, "like" us, and join the publishing business conversation in the interactive space that is Facebook. Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-05-19 00:00:00 UTC ]
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Perhaps youve probably heard: Facebook and Google are at war, and Facebooks not afraid to play dirty. Thursdays revelation that the social networking site hired PR firm Burston-Marsteller to plant a negative story about Googles privacy settings raises a number of questions. Like, Who at... Continue reading at AdWeek
[ AdWeek | 2011-05-13 00:00:00 UTC ]
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Written By: Philip Jones Publication Date: Wed, 16/02/2011 - 07:06 Author Margaret Atwood used her Tools of Change keynote speech to warn the industry not to eliminate authors, and make sure they are paid enough to "pay for the cheese sandwiches". read more Continue reading at The Bookseller
[ The Bookseller | 2011-02-16 00:00:00 UTC ]
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