‘We don’t have visibility’: Google’s ad targeting limits expose publishers with reliance on open programmatic market and first-party data weakness

Most digital publishers connect to Google’s ad tech in some way, but those reliant on open programmatic ad exchanges, and without robust first-party data solutions, could be hurt by Google's data decisions. The post ‘We don’t have visibility’: Google’s ad targeting limits expose publishers with reliance on open programmatic market and first-party data weakness appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2021-03-08 05:01:00 UTC ]
News tagged with: #ad tech #digital publishers

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Does Lack of English-language Publishers Leave Seoul’s Book Fair 2nd Class?

The "Korea Times" compares the Seoul International Book Fair to Tokyo's International Book Fair, and finds it sorely lacking. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-06-25 00:00:00 UTC ]
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Southern Newspaper Publishers Association Launches Revamped Website

June 21, 2013, ATLANTA, GA – Southern Newspaper Publishers Association launched a re-designed website this week designed to serve the needs of newspaper executives by providing a new source of ideas, solutions, resources and information. ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-06-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #newspaper executives


HCB to publish posthumous Diana Wynne Jones tale

HarperCollins Childrens Books fiction publishing director Ruth Alltimes has bought a posthumous... Continue reading at The Bookseller

[ The Bookseller | 2013-06-21 00:00:00 UTC ]
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Column: It's Hard Out There For a Publisher

Conventional wisdom says that entrepreneurs who start a Web-based business will do so with VC money. Read enough stories of Internet ventures that enjoy lucrative exits in the millions (in some cases billions) of dollars, and it’s easy to assume that the only path to success is to begin by... Continue reading at AdWeek

[ AdWeek | 2013-06-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #large numbers #missed opportunity


More publisher offers for IBW

Further offers have been unveiled by publishers to help independent bookshops boost their... Continue reading at The Bookseller

[ The Bookseller | 2013-06-21 00:00:00 UTC ]
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Building the Market for Ebooks in Colombia

E-Libros, one Colombia's few digital publishers, is using the tarjeta e-libro, or ebook cards, to reach readers accustomed to only buying print books. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-06-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publishers


News Corp. Spinoff Pegs Value of Publishing at $9.1 Billion (2)

News Corp. (NWSA)’s publishing spinoff began trading today at a market value of about $9.1 billion, one-seventh the size of the entertainment side of the media empire, underscoring the business’s growth challenges. The &ldqu ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-06-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media empire


UK leads in global publishing

British-based publishers topped the world’s global publishing rankings in 2012, making up... Continue reading at The Bookseller

[ The Bookseller | 2013-06-20 00:00:00 UTC ]
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Amazon Publishing Has First Million Copy Bestseller: What Next?

Amazon Publishing announces that the Hangman's Daughter series is their first million seller. Is it a cause for concern? Celebration? Or merely surprise that it took this long? Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-06-20 00:00:00 UTC ]
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How Apple shook up the electronic book market

Apple didn't try to fix or raise the prices of electronic books when it entered into the market in 2010, according to Apple Senior Vice President Eddy Cue. Rather, he says, the company was only working to ensure a profit for itself."We're not willing to lose money in any business," Cue told the... Continue reading at PC World

[ PC World | 2013-06-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #district court #apple didn #electronic books #lose money #penguin group


Joshua Tallent of Ebook Architects on the State of Digital Publishing

Joshua Tallent, well-known ebook expert and founder of Ebook Architects, shares his views on current issues in digital publishing and ebook development. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-06-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #joshua tallent #ebook architects #digital publishing


Paul Carr’s NSFWCorp Raises Seed Round to Publish News, Books–On Paper

As print magazine and book publishers struggle to stay afloat, Not Safe For Work, a print magazine and news startup in Las Vegas, has raised $250,000 in seed funding from Base Ventures, VentureWire has learned. The company offers a monthly print ma ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-06-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publish news #print magazine #stay afloat #las vegas #seed funding


Apple, Amazon and the Disgruntled Publishers

“They had a relationship that was not positive. You heard a lot of negative things from them.” – Apple media boss Eddy Cue, testifying during the DOJ antitrust trial Monday, describing the way book publishers viewed Amazon, circa 2009 Continue reading at AllThingsD

[ AllThingsD | 2013-06-17 00:00:00 UTC ]
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German market rise follows flat 2012

A marginal overall decline, rising ebook sales and online booksellers with double-digit... Continue reading at The Bookseller

[ The Bookseller | 2013-06-17 00:00:00 UTC ]
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A Couple Elopes to Italy, then Opens a Restaurant in Brooklyn

An interview with Andrew Feinberg and Francine Stephens, authors of "Franny's: Simple Seasonal Italian." Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-06-17 00:00:00 UTC ]
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Apple's Cue Says Publishers Pushed for Higher E-Book Prices

The man the Department of Justice calls the "chief ringleader" of Apple's alleged conspiracy to raise ebook prices finally takes the stand in the government's price-fixing case against Apple. Continue reading at AllThingsD

[ AllThingsD | 2013-06-14 00:00:00 UTC ]
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Does Europe Value Publishing and Privacy More Than America?

The ongoing DOJ lawsuit against Apple and scandal at the NSA have underscored the divide between the US and Europe when it comes to the book business, privacy and information. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-06-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book business


Apple tells price fixing courtroom it owns 20 percent of the ebook market

Apple director Keith Moerer said in court on Tuesday that the company holds about 20 percent of the US ebook market, double the size commonly assumed. The revelation came after the Department of Justice tried to bolster its price fixing case against the company by asserting that "Apple forgot to... Continue reading at Engadget

[ Engadget | 2013-06-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #court -- #ebook market #online store


Apple's E-Book Market Share Is Bigger Than You Think

The head of Apple's iBookstore says Apple has captured 20 percent of the U.S. ebook market. Continue reading at AllThingsD

[ AllThingsD | 2013-06-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook market


Should More Museums Publish Fiction?

Most museums have publishing departments and bookstores, so publishing exhibition-related fiction shouldn't be much of a stretch and might enhance the patron's experience. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-06-12 00:00:00 UTC ]
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