Waterstones welcomes Kindle with ‘light-hearted’ campaign

Waterstones has launched a “light-hearted” branding campaign to coincide with selling... Continue reading at 'The Bookseller'

[ The Bookseller | 2012-10-25 00:00:00 UTC ]

Other Publishing stories related to: 'Waterstones welcomes Kindle with ‘light-hearted’ campaign'

Anna McNuff wins £20K Kindle Storyteller Award

Anna McNuff has won this year's Kindle Storyteller Award for her account of a 5,500-mile cycling odyssey through South America. Continue reading at The Bookseller

[ The Bookseller | 2020-10-20 06:44:21 UTC ]
More news stories like this | News stories tagged with: #south america #kindle

How an Agency Cut Through ‘Purpose Clutter’ With Its Bookstore Campaign Trolling Amazon

In this David-versus-Goliath battle, mom-and-pop bookstores wrapped themselves in Amazon's familiar brown cardboard as a protest against the retail giant and a plea to shop local. The Instagram-ready stunt, with Amazon lookalike boxes covered in sick literary burns and topical quips, came... Continue reading at AdWeek

[ AdWeek | 2020-10-19 20:06:41 UTC ]
More news stories like this | News stories tagged with: #retail giant #shop local #bookstore

Connecting at a Heart Level: PW Talks to Toni Nieuwhof

A former divorce attorney explores some of the most prevalent problems in marriages and how to solve them in her new book, 'Before You Split.' Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-10-16 04:00:00 UTC ]
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ABA Kicks Off New Marketing Campaign

As Amazon's yearly two-day sales initiative, Prime Day, winds down on Wednesday, the ABA is launching a new marketing campaign, Boxed Out, that features provocative installations in front of six independent bookstores urging readers to avoid Amazon and shop local. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-10-14 04:00:00 UTC ]
More news stories like this | News stories tagged with: #marketing campaign #prime day #shop local

Amazon's Kindle Paperwhite is on sale for only $80 for Prime Day

It’s Amazon Prime Day, so unsurprisingly the company’s own hardware is on sale. One of the more noteworthy deals is on Amazon’s Kindle Paperwhite, which is selling for $80, down from the usual $130. The Kindle Paperwhite has been our favorite e-reade... Continue reading at Engadget

[ Engadget | 2020-10-13 10:00:23 UTC ]
More news stories like this | News stories tagged with: #kindle paperwhite #prime day #usual $130 #kindle

Amazon Publishing launches first UK ad campaign for celeb author

Amazon Publishing is launching its first ever ad campaign for a celebrity in the UK, rolling out digital signage across 100 London bus stops for essay collection Nothing Like I Imagined by US actress Mindy Kaling. Continue reading at The Bookseller

[ The Bookseller | 2020-10-13 00:14:33 UTC ]
More news stories like this | News stories tagged with: #ad campaign #amazon publishing

Kindle Essentials bundles are cheaper than ever ahead of Prime Day

Those who have a Kindle on their holiday shopping list are in luck. Amazon’s running an early Prime Day deal that knocks up to $70 off a couple of Kindle Essential bundles, which include the e-reader, a case and a power adapter. Prime members can gra... Continue reading at Engadget

[ Engadget | 2020-10-06 20:39:29 UTC ]
More news stories like this | News stories tagged with: #prime day #power adapter #prime members #kindle

The Secret History of “Light as a Feather, Stiff as a Board”

All the best slumber parties come complete with a confession or two. Here’s one of mine: I have never ever actually played “Light as a Feather, Stiff as a Board.” This despite being the type of eighth grader who shoplifted spell books from my local Barnes & Noble and then proceeded to cast... Continue reading at Literrary Hub

[ Literrary Hub | 2020-10-06 08:49:52 UTC ]
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Cowell launches campaign to highlight children's authors and illustrators of colour

A campaign designed to help create visibility and generate book sales for emerging children's authors and illustrators of colour has been launched by BookTrust Represents and Waterstones children’s laureate Cressida Cowell. Continue reading at The Bookseller

[ The Bookseller | 2020-10-05 01:01:07 UTC ]
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McMaster’s memoir is heavy on history, but light on Trump

Former national security adviser avoids criticism of his former boss and undermines the credibility he is trying to assert. Continue reading at The Washington Post

[ The Washington Post | 2020-09-25 12:00:00 UTC ]
More news stories like this | News stories tagged with: #memoir

Sunak's Job Support Scheme welcomed by PA

Chancellor Rishi Sunak's new Job Support Scheme has been broadly welcomed by the Publishers Association and Creative Industries Federation. Continue reading at The Bookseller

[ The Bookseller | 2020-09-24 06:13:43 UTC ]
More news stories like this | News stories tagged with: #publishers association

In ‘The Book of Two Ways,’ Jodi Picoult delivers another powerful story about heart-wrenching moral choices

The book takes a “Sliding Doors” approach, as a woman, on the heels of a near-death experience, contemplates her next move. Continue reading at The Washington Post

[ The Washington Post | 2020-09-22 14:35:11 UTC ]
More news stories like this | News stories tagged with: #book takes #powerful story #near-death experience

‘Welcome to the New World,’ by Jake Halpern and Michael Sloan: An Excerpt

A new graphic novel expands on the Pulitzer-winning series about the challenges a family of Syrian refugees faced in America. Continue reading at The New York Times

[ The New York Times | 2020-09-21 14:13:56 UTC ]
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AE Housman’s Light Verse: ‘The Crocodile’

In this week’s Dispatches from The Secret Library, Dr Oliver Tearle enjoys the comic verse by one of the most ‘miserable’ poets in English literature ‘The Crocodile or, Public Decency’ is not one of the best-known poems of A. E. Housman (1859-1936), the classical scholar and poet who failed his […] Continue reading at Interesting Literature

[ Interesting Literature | 2020-09-18 14:00:40 UTC ]
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Nielsen Introduces Database Designed to Measure Ad Campaign Effectiveness

Key Insight: Demand for more accountability and transparency has been loud for years, and cuts to ad budgets during the pandemic have made it louder. Today, global measurement and data analytics firm Nielsen is rolling out a new tool called Nielsen Compass, which matches audience levels across... Continue reading at AdWeek

[ AdWeek | 2020-09-17 12:00:07 UTC ]
More news stories like this | News stories tagged with: #ad budgets #global measurement #sales data #nielsen

Mackesy illustrations to feature in PHE mental health campaign

Illustrations by Charlie Mackesy are to appear in a Public Health England video, as part of a campaign encouraging better mental health in young people, children and their parents. Continue reading at The Bookseller

[ The Bookseller | 2020-09-14 20:59:22 UTC ]
More news stories like this | News stories tagged with: #charlie mackesy #campaign encouraging #mental health

Booksellers welcome UK arrival of indie-focused Bookshop site

Booksellers have generally reacted enthusiastically to news that the US indie-focused retail site Bookshop.org is launching in the UK this November, although some remain cautious. Continue reading at The Bookseller

[ The Bookseller | 2020-09-13 19:17:12 UTC ]
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Faber to release special editions of Ishiguro's latest novel for indies and Waterstones

Faber is to release two special editions of Kazuo Ishiguro's lastest novel, Klara and the Sun, which will be published next spring, tailored for Waterstones and for independent bookshops. Continue reading at The Bookseller

[ The Bookseller | 2020-09-09 12:17:42 UTC ]
More news stories like this | News stories tagged with: #independent bookshops

US govt plans mega $250m ‘defeat despair’ Covid-19 campaign

Campaign will have a "large paid traditional and digital media component" including TV, radio and out of home ads, document states. Continue reading at Media Week

[ Media Week | 2020-09-02 14:20:09 UTC ]
More news stories like this | News stories tagged with: #including tv #digital media