Watch live Jan. 26 at 2:30 p.m. EST: How Kroger leverages “always on” analytics for real-time marketing decisions

Watch the live broadcast here on Jan. 26 at 2:30 p.m. Eastern—and join the conversation on Facebook, Periscope, LinkedIn and Twitter. To RSVP, click here. Even the largest supermarket chain in the U.S. has to adjust to business disruptions and think fast on its feet—particularly in the aftermath of a global pandemic. To improve its marketing decision making in real time, Kroger partnered with Analytic Partners, the leading global analytics solutions company, to implement AP’s “always on” Commercial Mix Analytics program. Tune in Tuesday, January 26 as Kroger VP of Marketing Sarah Landsman and Analytic Partners Senior VP Mike Menkes join Heidi Waldusky, Ad Age associate publisher and general manager of marketing and brand, to discuss how always-on analytics helps the supermarket track performance, shape quicker decisioning and inspire a test-and-learn culture for the organization. Watch live from your laptop, phone or other connected device. Continue reading at 'Advertising Age'

[ Advertising Age | 2021-01-21 19:30:00 UTC ]
News tagged with: #analytics helps #watch live #kroger leverages #live broadcast #business disruptions #global pandemic #real time #kroger partnered #analytic partners #implement ap #kroger vp #general manager #test-and-learn culture #connected device #associate publisher

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Digiday’s Oral History of Ad Tech podcast, episode 2, with Ari Paparo

There are few better placed to critique and narrate the history of the digital media landscape, never mind the sub-sector of ad tech, than Ari Paparo. Continue reading at Digiday

[ Digiday | 2023-12-11 05:01:00 UTC ]
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Children’s Books: Publishers Discuss the Mexican Market’s Evolution

At the 2023 Guadalajara International Book Fair, three Mexican children’s publishers discuss what they describe the sector’s boom. The post Children’s Books: Publishers Discuss the Mexican Market’s Evolution appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-12-08 19:37:01 UTC ]
More news stories like this | News stories tagged with: #mexican children #post children #publishers discuss #mexican market


12 of the Most Prolific Children’s Book Authors of All Time

These prolific children's book authors have written hundreds of books over decades working in the publishing industry! Continue reading at Book Riot

[ Book Riot | 2023-12-07 11:30:00 UTC ]
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Italy: Più Libri Più Liberi Opens Today in a ‘Stable Market’

Small- and medium-sized publishers make up 50.1 percent of the Italian book market, reports AIE at today's Più Libri Più Liberi opening. The post Italy: Più Libri Più Liberi Opens Today in a ‘Stable Market’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-12-06 19:33:32 UTC ]
More news stories like this | News stories tagged with: #post italy #stable market #publishers make


Should Historical Fiction Have Modern Sensibilities, Or Stick To Its Time?

Should historical fiction stick to the views and opinions of the time, or provide a modern perspective? Here are the pros and cons. Continue reading at Book Riot

[ Book Riot | 2023-12-05 11:31:00 UTC ]
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All the best Cyber Monday deals that are still live on Amazon right now

Cyber Monday may have come and gone, but quite a few of the deals are still live. We're also seeing new discounts and bundles pop up that weren't previously listed. If you didn't get everything you need during the frenzy of Black Friday sales, you can still save on Amazon Echos, Dyson vacs,... Continue reading at Engadget

[ Engadget | 2023-12-01 16:43:49 UTC ]
More news stories like this | News stories tagged with: #ten minutes #buying advice #$50 discount #$20 higher #— precisely #follow @engadgetdeals #audiobook


Quarto to Go Private, Delist from London Stock Market

The U.K.-based publisher said a proposed stock market delisting will save money and give it more flexibility to react to business challenges and opportunities. The U.S. is Quarto's largest market. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-12-01 05:00:00 UTC ]
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Book Packager Melcher Media Expands into Marketing and Printing

After 30 years in business, the company will offer direct-to-consumer sales, marketing, and printing services for what founder and CEO Charles Melcher calls "a focused list of clientele." Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-11-30 00:00:00 UTC ]
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Germany: Bookwire’s Audiobook Service Goes to Brazilian, English, Spanish Markets

Bookwire's 'WAY' audiobook services are to be available to French-language publishers early in 2024. The post Germany: Bookwire’s Audiobook Service Goes to Brazilian, English, Spanish Markets appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-11-29 04:44:54 UTC ]
More news stories like this | News stories tagged with: #post germany #audiobook service #spanish markets #audiobook


Amazon says its next-gen chips are four times faster for AI training

Amazon Web Services (AWS) just kicked off its Las Vegas-based re:Invent conference with a stream of announcements, most of which involve the year’s most popular technology, AI. These news items, taken as a whole, give us a sneak peek at the company’s long-term goals for... Continue reading at Engadget

[ Engadget | 2023-11-28 20:00:28 UTC ]
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Dara Barrois/Dixon on the Lived Poetry of the Late James Tate

For this installment in a series of interviews with contemporary poets, Peter Mishler corresponded with Dara Barrois/Dixon, co-editor of Hell, I Love Everybody: The Essential James Tate (Ecco). Barrois/Dixon (née Wier) is the author of several collections of poetry, including five titles from... Continue reading at Literrary Hub

[ Literrary Hub | 2023-11-28 09:49:43 UTC ]
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The Meta Quest 2 VR headset is still on sale in an Amazon Black Friday deal

Good things come to those who wait, and if you decided to hold off on buying the Meta Quest 2 when it was discounted by $50 as part of Amazon’s early Black Friday sale, your patience is about to be rewarded. Now that Black Friday has come and gone, not only is the... Continue reading at Engadget

[ Engadget | 2023-11-25 15:47:52 UTC ]
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The week's bestselling books, Nov. 26

Southern California Independent Bookstore Bestsellers list for Sunday, November 26 Continue reading at Los Angeles Times

[ Los Angeles Times | 2023-11-22 14:00:26 UTC ]
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4 New Military Histories for the Dad Who Doesn't Watch Football

It's important to keep dads preoccupied over the holidays. If your dad isn't a pigskin sort of dad, perhaps he's a Civil War or World War II sort of a dad, or perhaps even a naval warfare type. If he is, these books may help keep this year's holiday season a bit more peaceful. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-11-17 05:00:00 UTC ]
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How to watch AI Book Club Night with authors Fei-Fei Li and Joy Buolamwini

Fei-Fei Li, author of "The Worlds I See," and Joy Buolamwini, author of "Unmasking AI," join the L.A. Times Book Club. Continue reading at Los Angeles Times

[ Los Angeles Times | 2023-11-14 20:40:08 UTC ]
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How Marketers Are Navigating AI’s Language Gap

When Mike Sotelo, vice president of digital content and experience at ad agency Alma, experimented with OpenAI's generative artificial intelligence tool GPT-3 in Spanish earlier this year, it wasn't long before he came across a language gap. Sotelo entered two prompts: "How does a guey [a... Continue reading at AdWeek

[ AdWeek | 2023-11-13 21:00:00 UTC ]
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Netflix teases the live-action YuYu Hakusho series before it arrives in December

The live-action adaptation of the classic shonen manga and anime YuYu Hakusho is hitting Netflix on December 14, and the streaming service has given fans some idea of what they can expect in a short teaser video. Live-action adaptations of anime shows are a hit or miss.... Continue reading at Engadget

[ Engadget | 2023-11-11 14:00:55 UTC ]
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Roli Seaboard Rise 2 review: I wish I had a horror movie to score

I am, primarily, a guitarist. Dabbling in keys and synths has always felt a bit unnatural from a physical standpoint. A keyboard doesn’t respond the way a fretted instrument does. This isn’t surprising, nor is it a bad thing. It’s just not what I’m used to. The better... Continue reading at Engadget

[ Engadget | 2023-11-10 15:00:28 UTC ]
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Edel Rodriguez Isn’t Afraid to Live With the Consequences

The political artist drew some of the most provocative images of the Trump presidency. “Worm,” his new graphic memoir of emigrating from Cuba to the U.S., skewers the powerful once more. Continue reading at The New York Times

[ The New York Times | 2023-11-08 10:02:04 UTC ]
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Lit Hub Daily: November 2, 2023

Hannah Lillith Assadi on losing home, identity, and her father: “I wonder what it is I have inherited from him more profoundly: his Palestinian-ness or his propensity to fall?” | Lit Hub Memoir At the Refocus Film Festival, Kristen Roupenian and director Susanna Fogel talk about adapting “Cat... Continue reading at Literrary Hub

[ Literrary Hub | 2023-11-02 10:30:44 UTC ]
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