Watch live Jan. 26 at 2:30 p.m. EST: How Kroger leverages “always on” analytics for real-time marketing decisions

Watch the live broadcast here on Jan. 26 at 2:30 p.m. Eastern—and join the conversation on Facebook, Periscope, LinkedIn and Twitter. To RSVP, click here. Even the largest supermarket chain in the U.S. has to adjust to business disruptions and think fast on its feet—particularly in the aftermath of a global pandemic. To improve its marketing decision making in real time, Kroger partnered with Analytic Partners, the leading global analytics solutions company, to implement AP’s “always on” Commercial Mix Analytics program. Tune in Tuesday, January 26 as Kroger VP of Marketing Sarah Landsman and Analytic Partners Senior VP Mike Menkes join Heidi Waldusky, Ad Age associate publisher and general manager of marketing and brand, to discuss how always-on analytics helps the supermarket track performance, shape quicker decisioning and inspire a test-and-learn culture for the organization. Watch live from your laptop, phone or other connected device. Continue reading at 'Advertising Age'

[ Advertising Age | 2021-01-21 19:30:00 UTC ]
News tagged with: #analytics helps #watch live #kroger leverages #live broadcast #business disruptions #global pandemic #real time #kroger partnered #analytic partners #implement ap #kroger vp #general manager #test-and-learn culture #connected device #associate publisher

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The Kindle Paperwhite Signature is $30 off for Prime members during the Amazon Big Spring Sale

Amazon's Big Spring Sale has brought a $30 discount to the company's upgraded e-reader, the Kindle Paperwhite Signature. It's down to $160 instead of the $190 list price for Prime members. That's not an all-time low (we saw it drop to $125 for Prime Day last July) but still a decent discount on... Continue reading at Engadget

[ Engadget | 2024-03-20 16:30:29 UTC ]
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London: Tom Crewe Wins the Sunday Times’ Young Writer Award

Jury comments about the Sunday Times Young Writer-winning debut, 'The New Life,' call Tom Crewe's book, a 'tenderly sensual account of masculine sexuality.' The post London: Tom Crewe Wins the Sunday Times’ Young Writer Award appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-03-20 12:50:02 UTC ]
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Gerald Levin, the former Time Warner CEO who engineered a disastrous mega-merger, is dead at 84

Gerald Levin, who led Time Warner Media into a disastrous $182 billion merger with the internet provider America Online, has died at the age of 84 Continue reading at ABC News

[ ABC News | 2024-03-15 09:02:35 UTC ]
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Higher Prices Boost Book Sales in International Markets

Revenue in 12 of 16 overseas book markets rose last year, even as unit sales fell, according to a new joint report from Nielsen/GFK Entertainment. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-03-08 05:00:00 UTC ]
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Nielsen-GfK’s Pre-LBF ‘Global Book Market’ Report

The first outing for this Nielsen BookData-GfK study sees revenue up in many book markets, but rising prices contributing to that 2023 trend. The post Nielsen-GfK’s Pre-LBF ‘Global Book Market’ Report appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-03-07 18:44:01 UTC ]
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Crain's 20 In Their 20s showed promise at a young age. They're living up to the hype

Brad Weekes was 25 years old and working as a senior associate at public affairs firm Kivvit when Crain's named him to the 2020 class of 20 In Their 20s. The East New York native's goal at the time: Pressure lawmakers to make positive changes.In many ways, Weekes was already doing just that. At... Continue reading at Crains New York

[ Crains New York | 2024-03-06 20:37:04 UTC ]
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Book Riot’s YA Book Deals of the Day for March 2, 2024

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[ Book Riot | 2024-03-02 11:30:00 UTC ]
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Announcing Voyage Into Genre Live!

Tor Publishing Group and Lit Hub are thrilled to present an evening of fantasy at a LIVE version of our popular Voyage Into Genre podcast.  Join us on our epic group tour, featuring four TPG authors with new fantasy titles and a special guest moderator at each event. Details below — be sure to... Continue reading at Literrary Hub

[ Literrary Hub | 2024-02-28 09:41:46 UTC ]
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UK: The Sunday Times Young Writer 2024 Shortlist

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[ Publishing Perspectives | 2024-02-27 17:20:22 UTC ]
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The Best Sci-Fi/Fantasy Book Deals for February 26

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[ Book Riot | 2024-02-26 16:13:28 UTC ]
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This Week’s Bestsellers: February 26, 2024

Investing books by Tony Robbins and Charlie T. Munger stake their claims on our list. Plus T. Kingfisher invites readers to the table, and Susan Elizabeth Phillips scores. Continue reading at Publishers Weekly

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Raja Shehadeh, Yiyun Li and Maria Bamford among L.A. Times Book Prize finalists

The L.A. Times Book Prizes honor 66 works in 13 categories celebrating exceptional writing from authors at all stages of their careers. Continue reading at Los Angeles Times

[ Los Angeles Times | 2024-02-21 13:00:41 UTC ]
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Lifeway Rebounds from Rocky Times

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What’s Next for Max Lucado? An End Times Book

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