Was 'tatvertising' the nadir of book marketing campaigns?

Plans to hype David Lagercrantz’s Girl With the Dragon Tattoo sequel by tattooing a volunteer reader, now mercifully cancelled, took branding a little too literallyWith Go Set a Watchman finally out, it’s time to move on to thinking about the summer’s next most-anticipated/hyped novel, which has got to be David Lagercrantz’s new Lisbeth Salander novel, The Girl in the Spider’s Web. The late Stieg Larsson’s trilogy of thrillers, starting with The Girl With the Dragon Tattoo, have sold 75m copies around the world, after all – so this is going to be big, and like Harper Lee’s second novel, is tightly embargoed until its 27 August launch.The Australian publisher of the Lagercrantz follow-up, however, has already run into a spot of bother, after deciding that the best way to promote the book would be to launch a hunt for a female fan prepared to “donate” her back for three months. This would have involved being adorned with her very own Dragon Tattoo for advertising purposes. Hachette Australia, reported the Sydney Morning Herald last week, was calling it a “tatvertising campaign”, and asking for applications from those who could “handle the pain, just like Lisbeth Salander”. Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2015-07-14 00:00:00 UTC ]
News tagged with: #david lagercrantz #lisbeth salander #dragon tattoo #harper lee #australian publisher #advertising purposes #hachette australia

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Holiday Sales Up at Books-A-Million

Books-A-Million reported that total sales for the nine week period ended January 3, 2015 were $129.2 million, an increase of 1.1% over the same period a year ago. Comparable store sales rose 1.2%. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-01-07 00:00:00 UTC ]
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Hollande 'revenge' book to be filmed

A film adaptation of a bestselling book by France's former First Lady about her six-year relationship with president Francois Hollande is in development, its producer says. Continue reading at BBC News

[ BBC News | 2015-01-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bestselling book #film adaptation


International Books Generating Buzz This Week

A 'Persepolis'-like French graphic novel finds a home in the U.S., a fictionalized take on Jewish banker/art collector Hugo Simon sells in Germany, and a historical debut set in 43 C.E. Britain draws multiple buyers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-01-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #french graphic


Costa winner's poetry book sells out

Jonathan Edwards' poetry anthology My Family and Other Superheroes is reprinted after selling out following its recent Costa win. Continue reading at BBC News

[ BBC News | 2015-01-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #costa winner #jonathan edwards #poetry anthology


Asus' Transformer Book Chi line offers a cheap alternative to the Surface Pro

Early in 2014 we snuck an unauthorized hands-on with Asus's Transformer Book T300 Chi, the company's newest Windows-enabled tablet/laptop hybrid, and came away impressed. It's slim! It's lightweight! It runs Windows 8.1! It's a blatant, uh, homage to the Microsoft Surface! Nine months later, at... Continue reading at PC World

[ PC World | 2015-01-06 00:00:00 UTC ]
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Bryant and Johnson shortlisted for Political Book Awards

Shadow culture minister Chris Bryant faces off against former home secretary Alan Johnson in the shortlist for political book of the year at the Paddy Power Political Book Awards 2015. Continue reading at The Bookseller

[ The Bookseller | 2015-01-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #political book


E-book prices stable following VAT hike

E-book prices have remained stable five days after a new law came into effect charging an extra 20% VAT on ebooks from 1st January. A survey of ebooks by The Bookseller shows ebooksellers and publishers appear to have cushioned the impact of the VAT price rise on ebooks at least for now, five... Continue reading at The Bookseller

[ The Bookseller | 2015-01-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #vat hike #e-book prices #1st january


Zuckerberg sets up Facebook book club

Facebook founder Mark Zuckerberg has set up a book club on the social networking site, attracting more than 120,000 likes in three days. Continue reading at The Bookseller

[ The Bookseller | 2015-01-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book club


Recorded Books Buys Tantor Media

In a deal that combines two of the largest independent companies in the spokenword audiobook industry, Recorded Books has acquired Tantor Media. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-01-06 00:00:00 UTC ]
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The Best Book Gift? A Hand-Translated Title

Working in the book business can make one cynical about giving and receiving books as gifts, but the gift of a hand-translated title was a special surprise. The post The Best Book Gift? A Hand-Translated Title appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-01-06 00:00:00 UTC ]
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Zuckerberg Launches Book Club

The Facebook founder, who has over 30 million followers, has launched a new book club as part of a challenge to himself, for 2015, to read a new book every two weeks. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-01-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book club #facebook founder


Mark Zuckerberg’s New Year’s Resolution: Start a Worldwide Book Club

It's going to be tough for Mark Zuckerberg to break his New Year's resolution this year. He's got more than 130,000 people to keep him accountable. The post Mark Zuckerberg’s New Year’s Resolution: Start a Worldwide Book Club appeared first on WIRED. Continue reading at Wired

[ Wired | 2015-01-05 00:00:00 UTC ]
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Facebook founder launches book club

A book club started by Facebook founder Mark Zuckerberg has already had almost 140,000 "likes". Continue reading at BBC News

[ BBC News | 2015-01-05 00:00:00 UTC ]
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UK Publishers Discuss Favorite Books of 2014

The Guardian looks back on 2014 from the perspective of a long list of British publishers, asking, what books made their year? The post UK Publishers Discuss Favorite Books of 2014 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-01-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #long list #british publishers #books made


Parragon Books restructure boosts profits to £19m

Parragon Books has posted an operating profit of £19.4m in 2014 compared to a loss of £6m the year before, thanks to a company restructure earlier in the year. For the year ending the 31st March 2014, turnover fell 14% to £48m from £56m but “the overall improvement in profitability was due to a... Continue reading at The Bookseller

[ The Bookseller | 2015-01-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #year ending #parragon books #operating profit


E-book prices stable after VAT hike

E-booksellers and publishers appear to have cushioned the impact of the VAT price rise on ebooks at least for now, according to a survey of ebooks by The Bookseller. Continue reading at The Bookseller

[ The Bookseller | 2015-01-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #vat hike


Gift Books Are Big Business for Christian Publishers

A number of publishers in the religion category offer gift books with spiritual or religious themes, and while many publish only a few gift titles per year, others are in the gift book business in a major way, with entire imprints devoted to gifts and robust product lines. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-01-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #christian publishers #gift books #big business #religious themes #gift titles


Reedsy Debuts Skills Market, Plans Curated Imprint

Reedsy is a self-publishing startup that currently offers its users access to a marketplace of skilled freelance book-production professionals. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-01-02 00:00:00 UTC ]
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Google E-book Program Finding Its Way

Google executives believe the company’s ebook program is on the right course, after some early missteps, as it enters its fifth year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-01-02 00:00:00 UTC ]
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HarperCollins and Connect Books handle City Link collapse

HarperCollins and Connect Books have said customers should not be affected by the collapse over Christmas of delivery company City Link. Administrators were appointed at the company on Christmas Eve, with substantial jobs cuts anticipated among its 2,727 staff. Continue reading at The Bookseller

[ The Bookseller | 2015-01-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #christmas eve #connect books