Walker launches marketing campaigns for YA and picturebooks

Written By: Caroline Horn Publication Date: Wed, 23/02/2011 - 14:20 Walker Books is launching marketing campaigns to support its picture book publishing and teen fiction ranges. Undercover, promoting a range of YA titles, will launch in March and a separate picture book campaign, Picture Book Picnic, will begin in April. read more Continue reading at 'The Bookseller'

[ The Bookseller | 2011-02-23 00:00:00 UTC ]
News tagged with: #ya titles

Other Publishing stories related to: 'Walker launches marketing campaigns for YA and picturebooks'


Expanding the Reimagining Bookstores Campaign

A cornerstone of the Reimagining Bookstores campaign is encouraging booksellers to rethink “outdated” frameworks for maximizing profits and instead emphasizing bookstores’ social value—and now, organizers say, is the time to double down on that. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-19 04:00:00 UTC ]
More news stories like this |


Drawing Is Power! Chuck D Launches Book and Imprint at U.S. Book Show

Celebrated rapper Chuck D continues his social activism as a visual artist, releasing a set of graphic journals via Enemy Books, a new imprint launched in partnership with Akashic Books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-17 04:00:00 UTC ]
More news stories like this | News stories tagged with: #imprint launched #book show #social activism #visual artist #akashic books


This Dark Children’s Book Is a Shocking Campaign to Protest Gun Violence

On May 10, Democratic Whip Katherine Clark stood on the floor of the House of Representatives and read aloud from a children's book to members of Congress. "The end of the day was also my own," she read. "Bled out on the floor and never got home." These chilling words tell the story of Joaquin... Continue reading at AdWeek

[ AdWeek | 2023-05-15 06:00:00 UTC ]
More news stories like this | News stories tagged with: #read aloud #children's book #children’s book


Sask. Cree journalist Connie Walker wins Pulitzer Prize for residential school podcast

A Saskatchewan First Nations woman's story about her father's residential school experience has won the world's top journalism award. Continue reading at CBC

[ CBC | 2023-05-08 23:02:08 UTC ]
More news stories like this | News stories tagged with: #pulitzer prize


2022 Print Book Sales in 10 Major Markets Were Flat Compared to Previous Year

A Nielsen report finds that sales of print books in 10 countries totaled 614 million copies last year, level with 2021 sales. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-05 04:00:00 UTC ]
More news stories like this | News stories tagged with: #flat compared #print books #nielsen #print book


How Katie Porter's book tour became part of her quasi-national Senate campaign

Since releasing a book earlier this month, Rep. Katie Porter has been everywhere trying to pump sales. The tour has had the added effect of boosting her U.S. Senate bid. Continue reading at Los Angeles Times

[ Los Angeles Times | 2023-05-02 12:00:49 UTC ]
More news stories like this | News stories tagged with: #book tour


BPG Promotes Three in Retail, Marketing Roles

Michele Misiak has been named executive v-p for direct to consumer and retail sales at Baker Publishing Group, and Raela Schoenherr and Brianne Dekker get new roles. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-02 04:00:00 UTC ]
More news stories like this | News stories tagged with: #retail sales


Workers at B&N Flagship Store in NYC Launch Union Drive

Workers at the Barnes & Noble flagship store in New York City's Union Square filed on Friday for a union election with the Retail, Wholesale and Department Store Union. It is the second union drive started by B&N workers in the past month. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-01 04:00:00 UTC ]
More news stories like this | News stories tagged with: #union election #past month


The top 5 AI marketing activations you need to know about right now

Bush's Beans gets a spot, a fake pizza brand pops up, Harry Potter gets Wes Anderson treatment and more. Continue reading at Advertising Age

[ Advertising Age | 2023-04-27 09:30:00 UTC ]
More news stories like this | News stories tagged with: #harry potter


Orbit Launches New Imprint, Orbit Works

Spearheaded by Orbit executive editor Brit Hvide and editor Stephanie Clark, the imprint will focus on science fiction and fantasy titles in digital formats. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-04-21 04:00:00 UTC ]
More news stories like this | News stories tagged with: #fantasy titles #digital formats #science fiction


Marrying the craft of culture, marketing and technology serves as a true north for progress for brand execs attending Possible

The newly launched Possible conference held in Miami Beach this week focused on the importance of culture in the digital media and marketing ecosystem. Continue reading at Digiday

[ Digiday | 2023-04-20 04:01:00 UTC ]
More news stories like this | News stories tagged with: #marketing ecosystem #newly launched #miami beach #digital media


At London Book Fair: Translation Markets’ Expansion, Challenges

'A major shift in English and American culture' toward translation is examined in a session at London Book Fair. The post At London Book Fair: Translation Markets’ Expansion, Challenges appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-04-20 02:16:29 UTC ]
More news stories like this | News stories tagged with: #challenges appeared #major shift #american culture


As London Book Fair Opens: Authors Seed a ‘Tree to Me’ Campaign

Authors are asking their publishers in the UK 10 questions about the climate crisis and what it takes to get a book from the 'Tree to Me.' The post As London Book Fair Opens: Authors Seed a ‘Tree to Me’ Campaign appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-04-18 05:42:45 UTC ]
More news stories like this | News stories tagged with: #campaign appeared #climate crisis #london book fair


Jack in the Box Blazes a Trail in Food Marketing With a Weedmaps Partnership

Jack in the Box has never been subtle about its ties to cannabis culture, from its Munchie Meals and Wakey Bakey Hash to its past collaboration with Snoop Dogg's digital media platform Merry Jane. The Southern California-based chain also aired a notorious ad in the mid-2000s featuring a clearly... Continue reading at AdWeek

[ AdWeek | 2023-04-14 12:00:00 UTC ]
More news stories like this | News stories tagged with: #snoop dogg #digital media


Scribner Launches a Poetry Program

A trio of editors has been tapped to work on a list whose inaugural title will be a collection by Airea D. Matthews, slated for May. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-04-14 04:00:00 UTC ]
More news stories like this | News stories tagged with: #inaugural title


ComiXology Veterans David Steinberger and Chip Mosher Launch Comic Book Publishing Company

DSTLRY will focus on premium comics and collectibles with a resellable digital marketplace that "redefines" the creator-owned business structure. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-04-14 04:00:00 UTC ]
More news stories like this | News stories tagged with: #comic book


They’re (Paper)back!: Spring 2023 YA Paperback Books For Your TBR

Whether you love horror, thrill rides, romance, space adventures, or something else entirely, spring 2023 YA paperbacks have you set. Continue reading at Book Riot

[ Book Riot | 2023-04-05 10:37:00 UTC ]
More news stories like this | News stories tagged with: #space adventures


Digiday+ Research deep dive: Publishers’ dependency on programmatic is likely to grow, with focus on open market

Publishers make a significant portion of their revenue from programmatic ads, and most of that programmatic revenue comes from the open market. Continue reading at Digiday

[ Digiday | 2023-04-04 04:01:00 UTC ]
More news stories like this | News stories tagged with: #programmatic ads #open market #significant portion #publishers make


Hitting the Books: Sputnik's radio tech launched a revolution in bird migration research

"Birds fly South for the winter and North for the summer," has historically proven to be only slightly less reliable a maxim than the sun always rising in the East and setting in the West. Humanity has been fascinated by the comings and goings of our avian neighbors for millennia, but the why's... Continue reading at Engadget

[ Engadget | 2023-04-02 14:30:53 UTC ]
More news stories like this | News stories tagged with: #balancing act #spare room #harpercollins


ATTACK ON TITAN Publisher Kodansha Launching Manga App

Kodansha, the publisher of widely popular manga like Attack on Titan and others, is launching a manga app this year. Continue reading at Book Riot

[ Book Riot | 2023-03-22 20:54:21 UTC ]
More news stories like this | News stories tagged with: #manga #kodansha