The social media ads that helped Vote Leave win the EU referendum are published in full for the first time. Continue reading at 'BBC World'
[ BBC World | 2018-07-26 00:00:00 UTC ]
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Forbes is launching an ad platform that combines the Forbes Media Network with a new audience segmentation effort called FAST and offers custom units that blend advertising with content according to user preferences. Continue reading at Folio Magazine
[ Folio Magazine | 2011-02-22 00:00:00 UTC ]
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#ad platform
Viewing ads in exchange for service could help monetize "occasionals" and "fly-bys"--which represent a much larger part of a publisher's audience than hard core users. Continue reading at Folio Magazine
[ Folio Magazine | 2011-02-16 00:00:00 UTC ]
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#larger part
Written By: Bookseller Staff Publication Date: Tue, 15/02/2011 - 08:49 The Book Hive in Norwich has been voted the best bookshop in Britain, according to a Daily Telegraph survey. More than 18,000 people voted across 10 categories in a bid to find the best small shops in Britain. The awards,... Continue reading at The Bookseller
[ The Bookseller | 2011-02-15 00:00:00 UTC ]
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#book hive
#small shops
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Publication Date: Thu, 10/02/2011 - 07:55 Senior publicity manager Dominic Kingston is to leave Macmillan Children's Books (MCB) at the end of April. Kingston has been with the publisher since 2005, when he joined as publicity manager. Lauren Ace will join the team as publicity manager on 7th... Continue reading at The Bookseller
[ The Bookseller | 2011-02-10 00:00:00 UTC ]
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The hype might suggest that many citizens of the iPhone-loving world have adopted ebooks for their literary needs, but Kimico is betting there are still plenty... Continue reading at PC World
[ PC World | 2011-02-10 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Fri, 04/02/2011 - 16:42 Emma Hopkin, managing director of Macmillan children's books, is to leave the company on 21st April to "pursue an exciting new challenge elsewhere in children's publishing". Hopkin said: "It's been fantastic and I've... Continue reading at The Bookseller
[ The Bookseller | 2011-02-04 00:00:00 UTC ]
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#macmillan children
#exciting opportunity
Written By: Lisa Campbell A complaint against a W H Smith advert for the Richard and Judy Book Club has not been upheld by the Advertising Standards Authority. The television broadcast, promoting the husband-and wife teams exclusive deal with W H Smith to run Richard and Judys Book Club,... Continue reading at The Bookseller
[ The Bookseller | 2011-02-02 00:00:00 UTC ]
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#lisa campbell
Written By: Graeme Neill Juliet Rogers, chief executive of food and illustrated publisher Murdoch Books, is stepping down from the publisher with immediate effect after 10 years in charge. She will be replaced by Bruce Haslett, who ran the Time Magazine and Sports Illustrated businesses of... Continue reading at The Bookseller
[ The Bookseller | 2011-02-01 00:00:00 UTC ]
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#time magazine
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Written By: Lisa Campbell Waterstones head of e-commerce David Kohn is leaving the company at the end of this week. Kohn has worked with the book retailer for the last two and a half years. He is leaving to pursue a number of digital investment opportunities, according to a Waterstones... Continue reading at The Bookseller
[ The Bookseller | 2011-01-28 00:00:00 UTC ]
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While it may not apply to overall advertising budgets, "big" was in for individual ad pages that ran in MPA member magazines in 2010. According to data collected by MagazineRadar, high-impact ads that ran on heavy stock were up 19 percent in 2010 and the actual ad size increased as well: the... Continue reading at Folio Magazine
[ Folio Magazine | 2011-01-27 00:00:00 UTC ]
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Written By: Charlotte Williams Faber is to release a new illustrated edition of Jo Shapcott's poetry collection Of Mutability, following its win at the Costa Book Awards last night [25th January]. A new b-format illustrated edition of the collection, priced £7.99, will be released in April.... Continue reading at The Bookseller
[ The Bookseller | 2011-01-26 00:00:00 UTC ]
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#poetry collection
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While all the big box stores carry books and all offer discounted bestsellers, Target competes most directly for those consumers who might otherwise make their purchases at bookstores. Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-01-24 00:00:00 UTC ]
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#book buyers