Vogue may still be best known for its print edition, whose September fashion issue, though thinner each year, remains a relative bible against its competitors. But some may be surprised to learn that 13.3 million U.S. adults visited Vogue.com in February, according to comScore data, an increase of 54 percent over February 2018, and Vogue's second-best monthly total ever after last May, the month of the Met Gala. The brand scored wins not just with content drawn from the magazine's Hailey Baldwin/Justin Bieber cover story, which received a major push online in the first week of the month, but also by further capitalizing on annual tentpole events highly popular with its audience base. Traffic to articles, videos and slideshows around the Grammy Awards, Feb. 10, was up 39-percent year-over-year, Vogue says, while traffic around the Oscars later in the month jumped 31 percent. The recent digital growth at the 126-year-old title isn't the result of chasing scale, says digital director Anna-Lisa Yabsley, but more a symptom of a shift in strategy in recent years emphasizing deeper engagement with loyal audiences, wherever and whenever they want to consume Vogue content. [caption id="attachment_154935" align="alignright" width="150"] Anna-Lisa Yabsley[/caption] "We’ve spent a lot of time over the last 12 months really refining how we interpret all of the audience data and the insights that we have access to," says Yabsley. Editors and social media teams are working with audience... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-04-05 00:00:00 UTC ]
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Netflix is getting the band back together with Scott Pilgrim Takes Off, an anime adaptation of the Scott Pilgrim graphic novel series. The company has dropped the first teaser for the eight-episode show, which centers around the titular character and his attempt to win a battle of the bands... Continue reading at Engadget
[ Engadget | 2023-08-16 14:23:55 UTC ]
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Revenue fell to a three-year low as insurance carriers downsized their advertising budgets. Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2023-08-16 10:33:50 UTC ]
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The Internet Archive is facing another lawsuit over one of its conservation projects. Sony Music Entertainment, Universal Music Group and a handful of other music labels have filed a lawsuit against the nonprofit organization, accusing it of copyright infringement for digitizing, "willfully... Continue reading at Engadget
[ Engadget | 2023-08-12 11:01:08 UTC ]
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A newly published book by the novelist Susan Taubes further reveals her struggle to make herself whole. Continue reading at The Atlantic
[ The Atlantic | 2023-08-11 11:00:00 UTC ]
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Comics source storytelling inspiration from all manner of media—video game–based graphic novels are a growing trend, but there have also been recent adaptations from such unexpected originals as a suppressed WWII opera and a 1980s cult classic film. These media tie-ins promise a timely remix in... Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-08-11 04:00:00 UTC ]
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The social media platform has partnered with several digital media networks, including GSTV, Redbox and ReachTV as part of a larger push into digital out-of-home. Continue reading at Advertising Age
[ Advertising Age | 2023-08-08 09:30:00 UTC ]
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Lifestyle and comedy publisher Betches, which chronicles dating and pop culture for a predominantly female audience, just introduced digital advertising to its newly redesigned website in late July. The move is part of a broader effort to diversify its business and signal a new chapter for the... Continue reading at AdWeek
[ AdWeek | 2023-08-03 11:50:06 UTC ]
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The Oracle by Joanna Pearson You name it, Lola’s found it in someone’s ear. A green Skittle, a watch battery, the tarnished back of a gold earring, a bunched-up bit of mint floss, a Lego head. Insects—yes, of course. Roaches of various sizes, a wasp, a small beetle. Hardened ear wax (cerumen,... Continue reading at Electric Literature
[ Electric Literature | 2023-07-31 11:05:00 UTC ]
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In a July 28 ruling, federal judge Brian Morris found sufficient evidence to grant a temporary restraining order blocking the law so that Montana Pride, which began on July 30 and will run through August 6, can proceed without legal risk. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-07-31 04:00:00 UTC ]
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NASA is launching its very own streaming platform called NASA+ sometime this summer. While the space agency already livestreams launches and other events on its website, NASA+ will feature not just live broadcasts, but also collections of original video series. A handful of the first shows on... Continue reading at Engadget
[ Engadget | 2023-07-28 06:30:42 UTC ]
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Unit sales of print books fell 6.1% last week. All six major categories had declines. In the year's strongest segment, adult fiction, sales couldn't keep pace with last year, when 'Where the Crawdads Sing' sold more than 123,000 copies. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-07-28 04:00:00 UTC ]
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The National Coalition Against Censorship has named Lee Rowland, currently policy director at the New York Civil Liberties Union, to replace the retiring Christopher Finan as its executive director. “The NCAC board of directors feels very fortunate to have found such an experienced and talented... Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-07-24 04:00:00 UTC ]
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Being sustainable is more than just a company-wide initiative at C&C Offset, says deputy general manager Francis Ho. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-07-21 04:00:00 UTC ]
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Stories Are All about Taking up Space: A Conversation with Ekemini Pius, by Darlington Chibueze Anuonye Interviews [email protected] Thu, 07/20/2023 - 15:08 Photo by Offlong EkpenyongThe first week of July, the Caine Prize for African Writing... Continue reading at World Literature Today
[ World Literature Today | 2023-07-20 20:08:39 UTC ]
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We talk to Samuel Ross about the new Beats Studio Pro. It’s the first update to the Beats Studio line since 2017. I’m holding the box for Beats Studio3 headphones. They were released in 2017—in other words, a lifetime ago. The box is nothing short of peak packaging, with a hefty fiberboard... Continue reading at Fast Company
[ Fast Company | 2023-07-19 10:00:00 UTC ]
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Christine Swedowsky has acquired the publisher from Libella Publishing Group in a management buyout. The World Editions offices in Amsterdam and London will close, and the publisher will be based solely in New York. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-07-03 04:00:00 UTC ]
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Nearly half of eligible employees have accepted a voluntary separation offer made by the company; to qualify, employees must be at least 60 years old and have been at the company for at least 15 years. Meanwhile, former CEO Markus Dohle has joined the board of Indigo Books & Music though he... Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-06-29 04:00:00 UTC ]
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From working with grime legends to tackling racism, author Candice Carty-Williams’s new show Champion is landmark TV. Its team talk Shola Ama, pengness – and the greatest group chat everIt’s just after noon in Birmingham and, in the hidden depths of a city centre nightclub, a singer is about to... Continue reading at The Guardian
[ The Guardian | 2023-06-23 12:00:37 UTC ]
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Welcome to Day Four of Ad Age’s Cannes Today newsletter. Reading online and want it delivered straight to your inbox? Sign up here. For real-time updates, follow our live blog. And see all our coverage here. Click here for a recap of Day Three. AI overload As everyone knows, unless you are... Continue reading at Advertising Age
[ Advertising Age | 2023-06-22 19:48:12 UTC ]
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Maldonado, the first Latinx appointee to helm the Academy, was previously codirector of 92NY’s Unterberg Poetry Center. He will begin his new role on July 17. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-06-21 04:00:00 UTC ]
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