Vogue’s Digital Director Takes Us Inside the Brand’s Cross-Platform Strategy

Vogue may still be best known for its print edition, whose September fashion issue, though thinner each year, remains a relative bible against its competitors. But some may be surprised to learn that 13.3 million U.S. adults visited Vogue.com in February, according to comScore data, an increase of 54 percent over February 2018, and Vogue's second-best monthly total ever after last May, the month of the Met Gala. The brand scored wins not just with content drawn from the magazine's Hailey Baldwin/Justin Bieber cover story, which received a major push online in the first week of the month, but also by further capitalizing on annual tentpole events highly popular with its audience base. Traffic to articles, videos and slideshows around the Grammy Awards, Feb. 10, was up 39-percent year-over-year, Vogue says, while traffic around the Oscars later in the month jumped 31 percent. The recent digital growth at the 126-year-old title isn't the result of chasing scale, says digital director Anna-Lisa Yabsley, but more a symptom of a shift in strategy in recent years emphasizing deeper engagement with loyal audiences, wherever and whenever they want to consume Vogue content. [caption id="attachment_154935" align="alignright" width="150"] Anna-Lisa Yabsley[/caption] "We’ve spent a lot of time over the last 12 months really refining how we interpret all of the audience data and the insights that we have access to," says Yabsley. Editors and social media teams are working with audience... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2019-04-05 00:00:00 UTC ]
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Take-Two’s lawyers think Remedy’s new R logo is too similar to Rockstar’s R logo

Take-Two Interactive has filed an opposition to Remedy Entertainment’s newest logo, claiming the symbol infringes on Rockstar Games’ logo despite the two having little in common besides the letter “R” representing a video game publisher. First reported by RemedyFirst, the trademark dispute was... Continue reading at Engadget

[ Engadget | 2024-01-16 18:15:03 UTC ]
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‘Take my money’: fans react to news of Keanu Reeves book collaboration

Novel with author China Miéville thrills everyone from ardent followers to big publishersPenguin is cock-a-hoop, and Waterstones, tweeting the latest literary news, uncovered multiple gifs on a theme I’d never encountered before: “Take my money”. Please, begged the fan army, take my money and... Continue reading at The Guardian

[ The Guardian | 2024-01-12 17:38:10 UTC ]
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OverDrive: Record Number of Libraries Hit One Million Digital Lends in 2023

Another year, another record: OverDrive reps reported this week that 152 libraries around the world reached million-checkout milestone last year, including 23 first-timers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-01-11 05:00:00 UTC ]
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Former Knopf Associate Publicity Director Michelle Somers Dies at 50

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[ Publishers Weekly | 2024-01-11 05:00:00 UTC ]
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Publish Nazi newsletters on your platform, Substack, and you will rightly be damned | John Naughton

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[ The Guardian | 2024-01-06 16:00:14 UTC ]
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OverDrive Reports Another Record Year for Digital Library Circulation

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[ Publishers Weekly | 2024-01-04 05:00:00 UTC ]
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Poetry sales boom as Instagram and Facebook take work to new audiences

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[ The Guardian | 2023-12-24 12:00:53 UTC ]
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PW Editorial Director Jim Milliot Receives Lifetime Achievement Award

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[ Publishers Weekly | 2023-12-15 05:00:00 UTC ]
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OpenAI will pay to train its models on Business Insider and Politico articles

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[ Engadget | 2023-12-13 20:03:27 UTC ]
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Inside Literary Prize Will Be Judged by Prison Inmates

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[ The New York Times | 2023-12-04 10:01:30 UTC ]
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Inside the 'arms race' between YouTube and ad blockers

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[ Engadget | 2023-12-01 14:00:31 UTC ]
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Can digital watermarking protect us from generative AI?

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[ Engadget | 2023-11-30 18:45:42 UTC ]
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Preserving our digital content is vital. But paying $38,000 for the privilege is not | John Naughton

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[ The Guardian | 2023-11-25 16:00:53 UTC ]
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Digital curator Giulia Carla Rossi: ‘There is a misconception that if something is on the internet it will last for ever’

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[ The Guardian | 2023-11-18 13:00:21 UTC ]
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G/O Media Shutters Jezebel, Lays Off Staff and Editorial Director Merrill Brown

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[ AdWeek | 2023-11-09 16:29:51 UTC ]
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Take 60% off an Audible subscription in a killer early Black Friday deal

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[ PC World | 2023-11-02 15:59:38 UTC ]
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Stephanie Land's new memoir takes 'Maid' readers to school — not always in a good way

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[ Los Angeles Times | 2023-10-31 10:00:21 UTC ]
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Clive Chiu to Retire as PW Art Director

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