Viewability Trend Takes Spotlight in GQ.com's Latest Revamp

GQ.com is getting a new look this year, and that includes making sure the site's ads are ones people will look at.Ahead of a larger redesign that will debut in the fall, GQ is rolling out some tweaks to its site, including a revamped home page, new slideshow format, a new grooming section and in-stream ads designed to own people's attentions. Mr Porter, Mont Blanc, Tiffany & Co. and LG are among the first brands to use GQ's new ad formats.These tweaks are among the more apparent examples of a bigger overhaul GQ has made to its back-end publishing technology. "This migration is the biggest thing to happen at GQ since Conde Nast bought the brand," said the magazine's publisher Howard Mittman. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-07-07 00:00:00 UTC ]
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PLA 2018 Spotlight: Sally Yates, Hasan Minaj Among the Highlights in Philadelphia

A great slate of authors and a strong professional program at the biennial Public Library Association Conference underscores the importance of libraries today. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-03-02 00:00:00 UTC ]
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PLA 2018 Spotlight: Tackling the Tough Topics

PW columnist Brian Kenney offers his picks from a strong Public Library Association Conference program. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-03-02 00:00:00 UTC ]
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Here’s How Facebook’s Algorithm Shift Is Hurting Digital Publishers, and the Steps They Can Take to Survive

Facebook is in retreat mode these days as it continues to battle fake news. The social media juggernaut has decided to move away from digital publishers as a way of distancing itself from the internal problems it has been having for years. Facebook made a bold move by making a significant... Continue reading at AdWeek

[ AdWeek | 2018-03-02 00:00:00 UTC ]
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Sherman Alexie Latest Author Facing Harassment Allegations

National Book Award–winning author Sherman Alexie has been anonymously accused of sexual and general misconduct by members of the Native American writing community and others in the writing world. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-02-28 00:00:00 UTC ]
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Travel market takes a wrong turn

Two years of growth were ended in 2017, with print sales dropping to an all-time low. Continue reading at The Bookseller

[ The Bookseller | 2018-02-22 00:00:00 UTC ]
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Ad Lib Podcast: Pop-Up Magazine's Chas Edwards Takes the Written Word on The Road

Subscribe to us on iTunes, check us out on Spotify and hear us on Stitcher, Google Play and iHeartRadio too. This is our RSS feed. Tell a friend!What if you took a magazine and put it on stage? What you would get, if the magazine were any good, is Pop-Up Magazine, an evening of true stories... Continue reading at Advertising Age

[ Advertising Age | 2018-02-22 00:00:00 UTC ]
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Tracking the trends in Taipei

Non-fiction titles dominated the Taipei International Book Exhibition, with food and drink, lifestyle and dog books proving particularly popular. Continue reading at The Bookseller

[ The Bookseller | 2018-02-21 00:00:00 UTC ]
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Copyright and Freedom to Publish Take Center Stage at IPA Congress

The 32nd International Publishers Association Congress, held in New Delhi from February 10 to 13, stressed the importance of upholding traditional publishing values. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-02-16 00:00:00 UTC ]
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Next IPA Congress to take place in Lillehammer, Norway

Lillehammer in Norway is to host the 33rd International Publishers Congress in 2020. Continue reading at The Bookseller

[ The Bookseller | 2018-02-14 00:00:00 UTC ]
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Bloomsbury’s Arcadian Library Online Takes Home Top Honor at 2018 PROSE Awards

Bloomsbury beat out more than 550 books, journals and digital products across 51 subject categories to take home this year's R.R. Hawkins Award. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-02-08 00:00:00 UTC ]
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Viewpoints From the Children’s Books Salon: Trends, Concerns, and Publishing Pride

The observations made by these diverse publishers during at the first Children's Books Salon in New York speak to their common faith in the social power of books. The post Viewpoints From the Children’s Books Salon: Trends, Concerns, and Publishing Pride appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-02-08 00:00:00 UTC ]
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WI13: Children's and YA Take Center Stage at Winter Institute

Children’s books were more integral than ever at ABA's record-breaking gathering in Memphis, which drew 1,000 book people. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-01-30 00:00:00 UTC ]
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Publishers Still Have Plenty of Questions Amidst Facebook’s Latest Pivot

Despite lingering uncertainties, systemic shifts over the past year offer a silver lining for magazine media. The post Publishers Still Have Plenty of Questions Amidst Facebook’s Latest Pivot appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2018-01-29 00:00:00 UTC ]
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Apple said to ready revamped ebooks push against Amazon

Apple is ready to take on Amazon.com in the digital book market again, years after regulators forced the iPhone maker to back down from an earlier effort to challenge the e-commerce giant's lead. Apple is working on a redesigned version of its iBooks ebook reading application for iPhones and... Continue reading at Baltimore Sun

[ Baltimore Sun | 2018-01-26 00:00:00 UTC ]
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Linney takes on My Name is Lucy Barton for London stage debut

Elizabeth Strout’s My Name Is Lucy Barton is being adapted for the stage with American actress Laura Linney taking up the title role in her London stage debut. Continue reading at The Bookseller

[ The Bookseller | 2018-01-25 00:00:00 UTC ]
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Children’s Books Salon: International Issues, Trends, and Rights Sales

Close to 30 international publishers are spending two days in New York City to meet with US acquisitions editors and publishing executives in the first Children's Books Salon organized by the Frankfurter Buchmesse New York and Publishing Perspectives. The post Children’s Books Salon:... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-01-24 00:00:00 UTC ]
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Is Condé Nast Entertainment Finally Ready To Take Hollywood By Storm?

Publishing giant Condé Nast has been trying to find its place in film, TV, and digital video for years–and president Dawn Ostroff feels their time is now. Books have long been a go-to source for movie producers looking for their next film. While “based on the best-selling novel . .” continues... Continue reading at Fast Company

[ Fast Company | 2018-01-23 00:00:00 UTC ]
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A Deeper Look at David Marcus’ 6 Trends for Facebook Messenger in 2018

Facebook Messenger has come a long way since vice president of messaging products David Marcus left his post as president of PayPal to join the social network in June 2014. Marcus shared six trends that he believes will emerge for the messaging application in 2018 in a note published on Facebook... Continue reading at AdWeek

[ AdWeek | 2018-01-20 00:00:00 UTC ]
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Spotlight on Crossway's 'ESV Archaeology Study Bible'

This new edition of the ESV Bible, annotated and illustrated by field-trained archaeologists, locates Scripture in vivid historical context. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-01-19 00:00:00 UTC ]
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