In the wake of nationwide protests against police brutality and racial injustice, marketers and agencies that work with Vice Media have added terms like "Black Lives Matter," "protest," "Minneapolis" and even "Black people" to blocklists. As a result, the publisher's news coverage related to those ongoing nationwide protests was monetized at a rate 57% lower... Continue reading at 'AdWeek'
[ AdWeek | 2020-06-24 17:00:52 UTC ]
News tagged with:
#police brutality
#racial injustice
#vice media
#black people
'Brian Napack helms the AAP board, saying, 'A vibrant, independent publishing industry plays an essential role in our democracy.' The post AAP Officers: Wiley CEO Brian Napack Is Chair, Hachette CEO Pietsch is Vice-Chair appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-01-27 23:29:51 UTC ]
More news stories like this | News stories tagged with:
#essential role
#independent publishing
#hachette
Watch the broadcast replay here and join the conversation on Facebook, Periscope, LinkedIn and Twitter. Even the largest supermarket chain in the U.S. has to adjust to business disruptions and think fast on its feet—particularly in the aftermath of a global pandemic. To improve its marketing... Continue reading at Advertising Age
[ Advertising Age | 2021-01-26 19:00:00 UTC ]
More news stories like this | News stories tagged with:
#analytics helps
#watch live
#kroger leverages
#business disruptions
#global pandemic
#real time
#kroger partnered
#analytic partners
#implement ap
#kroger vp
#general manager
#test-and-learn culture
#connected device
#associate publisher
Nielsen BookScan has estimated the full-year print market for 2020 at 202 million books sold for £1.76bn, a 5.2% rise in volume and a 5.5% increase in value compared to 2019. Continue reading at The Bookseller
[ The Bookseller | 2021-01-22 10:32:48 UTC ]
More news stories like this | News stories tagged with:
#2% rise
#5% increase
#books sold
#nielsen bookscan
Watch the live broadcast here on Jan. 26 at 2:30 p.m. Eastern—and join the conversation on Facebook, Periscope, LinkedIn and Twitter. To RSVP, click here. Even the largest supermarket chain in the U.S. has to adjust to business disruptions and think fast on its feet—particularly in the... Continue reading at Advertising Age
[ Advertising Age | 2021-01-21 19:30:00 UTC ]
More news stories like this | News stories tagged with:
#analytics helps
#watch live
#kroger leverages
#live broadcast
#business disruptions
#global pandemic
#real time
#kroger partnered
#analytic partners
#implement ap
#kroger vp
#general manager
#test-and-learn culture
#connected device
#associate publisher
Our latest research confirms that the general public can tell the difference between an unsafe platform and a quality news publisher - so why can’t our industry? Continue reading at Media Week
[ Media Week | 2021-01-21 11:38:36 UTC ]
More news stories like this | News stories tagged with:
#brand safety
#general public
#news publisher
The head of Facebook in Australia has urged the government to make changes to laws designed to force digital platforms to pay media companies for content. Continue reading at Stuff
[ Stuff | 2021-01-20 18:52:54 UTC ]
More news stories like this | News stories tagged with:
#digital media
Claire Blunt has been chief financial, operations and data officer for Hearst Europe. Continue reading at Media Week
[ Media Week | 2021-01-14 13:39:31 UTC ]
More news stories like this | News stories tagged with:
#advertising chief
#hearst
Should the public be represented if digital media has created a new public square? Continue reading at Media Week
[ Media Week | 2021-01-12 14:01:06 UTC ]
More news stories like this | News stories tagged with:
#public square
#digital media
Digital media company Pondr Global launched its flagship site, called iPondr, on Monday. The site is focused on national stories that aren't quite breaking news. It launched with verticals including "Dimensions of Health," "Women at Work," and "The Great Rural" and stories on subjects like... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2021-01-12 12:00:09 UTC ]
More news stories like this | News stories tagged with:
#breaking news
#digital media
In the “gamblers will bet on absolutely anything” category, here’s a new one: A major sports book is taking bets on aerial drone races Continue reading at ABC News
[ ABC News | 2021-01-08 16:43:45 UTC ]
More news stories like this | News stories tagged with:
#sports book
Senior figures from across the publishing industry have shared their predictions for the year ahead with The Bookseller, with support for high-street retailers and further implementation of diversity practices cited as essential steps. Continue reading at The Bookseller
[ The Bookseller | 2021-01-07 21:52:12 UTC ]
More news stories like this | News stories tagged with:
#senior figures
#year ahead
#high-street retailers
#essential steps
#publishing industry
The Booksellers Association has warned the effect of a new lockdown could be “severe” and has called for government to support retailers. Continue reading at The Bookseller
[ The Bookseller | 2021-01-05 04:45:51 UTC ]
More news stories like this | News stories tagged with:
#booksellers association
Like all digital media businesses, Adweek is looking back at the challenges and successes of a vexing 2020, while also looking ahead to the opportunities in 2021. And we're going to start early--as in today. You may notice some changes to the Adweek.com homepage as we have scoped out new areas... Continue reading at AdWeek
[ AdWeek | 2020-12-29 12:00:28 UTC ]
More news stories like this | News stories tagged with:
#performance marketing
#digital media
Laura Carpenter, CEO of Abridge News, a Boston-born digital media startup that went through the MassChallenge Boston accelerator in 2018, has decided to pull the plug, citing challenges in sustaining the business. The decision was effective on Dec. 11, after approximately three years of... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2020-12-28 11:30:00 UTC ]
More news stories like this | News stories tagged with:
#digital media
AT&T’s WarnerMedia has brought on a startup to help it get HBO Max into more places. The entertainment arm of the Dallas company has acquired Canada-based You.i TV, a provider of cross-platform development tools for television and media companies, according to a statement. Terms were not... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2020-12-23 22:03:09 UTC ]
More news stories like this | News stories tagged with:
#hbo max
#entertainment arm
#media companies
#$35 million
#time warner
For the first full week following the lifting of lockdown restrictions in early December, the print market sold 9.17 million books for £84.7m through Nielsen BookScan's Total Consumer Market—15% up in volume and 17% in value against the same week in 2019. Continue reading at The Bookseller
[ The Bookseller | 2020-12-20 21:38:05 UTC ]
More news stories like this | News stories tagged with:
#full week
#lockdown restrictions
#early december
#nielsen bookscan
#nielsen
Rachel Maddow and Michael Yarvitz explain what happens when “equal justice” meets politics. Continue reading at The Washington Post
[ The Washington Post | 2020-12-18 13:00:00 UTC ]
More news stories like this | News stories tagged with:
#rachel maddow
Knopf Doubleday senior v-p and director of integrated marketing strategy Kristin L. Fassler has restructured the group's marketing department in a bid, she said, "to augment the skills of the marketing team and help them reach the widest possible audience of readers." Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-12-15 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#marketing department
#marketing team
Writers Kimberly Drew and Jenna Wortham have edited and brought forth to the world Black Futures, a visually-stunning mixed-media anthology that threads together different facets of Black culture and thought by some of today’s most esteemed poets, artists, academics, and creatives. At its heart,... Continue reading at Literrary Hub
[ Literrary Hub | 2020-12-11 09:49:52 UTC ]
More news stories like this | News stories tagged with:
#kimberly drew
#jenna wortham
#black culture
#literary hub
#anthology
Farewell, Total Audience Measurement. Hello, Nielsen One. In a major overhaul of its video measurement, Nielsen said today it is preparing to offer a new cross-media solution, called Nielsen One. The new video analytics tool will enable publishers and marketers to transact on a single metric... Continue reading at AdWeek
[ AdWeek | 2020-12-08 11:00:33 UTC ]
More news stories like this | News stories tagged with:
#major overhaul
#enable publishers
#single metric
#digital platforms
#nielsen