The network aims for ‘symmetry’ by having agencies use the same tool for currency they already use for planning and optimizing. Continue reading at 'Advertising Age'
[ Advertising Age | 2021-09-28 12:45:00 UTC ]
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In a new conference partnership this year, Nielsen's BookInsights and London Book Fair's Quantum come together to emphasize data, consumer comprehension, and actionable insights for publishers. The post Nielsen’s BookInsights and London Book Fair’s Quantum: Collaborative Conferencing appeared... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-03-10 00:00:00 UTC ]
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Nadiya Hussain is releasing a tie-in cookery book with Michael Joseph for her new primetime eight-part BBC2 cookery series of the same name, Nadiya’s British Food Adventure. Continue reading at The Bookseller
[ The Bookseller | 2017-03-09 00:00:00 UTC ]
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Chancellor Philip Hammond has partially bowed to pressure from retailers to tackle “crippling” business rate hikes in April with three measures aimed at relief, equating to £435m a year cut. Continue reading at The Bookseller
[ The Bookseller | 2017-03-09 00:00:00 UTC ]
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Shane Gottwals discusses the strategy that's seen his bookstore grow from a single 1,500 square-foot space to an expanding operation with multiple franchisees. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-03 00:00:00 UTC ]
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Mick Finlay’s Sherlock-inspired novel Arrowood has been snapped up for a television adaptation by the makers of "Bad Education" with Kathy Burke joining as executive producer. Continue reading at The Bookseller
[ The Bookseller | 2017-03-02 00:00:00 UTC ]
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Acquired late last year, Antique Collectors Club, a publisher and distributor of decorative arts books, has changed its name to ACC Publishing Group. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-02-28 00:00:00 UTC ]
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Even the biggest snafu in Academy Awards history could not snap the ABC telecast out if its recent ratings slump. Nielsen showed that the 89th Academy Awards was watched by an average of 32.9 million viewers Sunday. The figure is down 4.5% from last year when the telecast averaged 34.47 million... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-02-28 00:00:00 UTC ]
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The shadow business secretary has criticised the government's handling of business rates, branding the changes set to take effect in April "a ticking time bomb", ahead of a Labour emergency roundtable due to take place today (Monday 27th February). Continue reading at The Bookseller
[ The Bookseller | 2017-02-28 00:00:00 UTC ]
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John Smith & Sons Group has done a new deal with York St John University for its Aspire Bursary Management scheme. Continue reading at The Bookseller
[ The Bookseller | 2017-02-28 00:00:00 UTC ]
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Advertisers and publishers could get help from Bitcoin technology.The idea of using blockchain to handle digital ad transactions is starting to seep into the conversation among advertisers, digital publishers and ad tech vendors. Blockchain is the technology behind Bitcoin; it supports the... Continue reading at Advertising Age
[ Advertising Age | 2017-02-27 00:00:00 UTC ]
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The publisher is using artificial intelligence to turn Facebook Messenger into an interactive book recommendation engine. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-02-27 00:00:00 UTC ]
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TV networks and digital publishers are gearing up for their annual pitches to media buyers and marketers on upcoming programming and ad products, but it appears there will be far fewer glitzy presentations and parties than in years past.Nickelodeon will kick things off in March, but parent... Continue reading at Advertising Age
[ Advertising Age | 2017-02-24 00:00:00 UTC ]
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The Booksellers Association (BA) this week warned Treasury chief secretary David Gauke that planned increases to business rates bills this April will result in many booksellers’ businesses being “absolutely crippled”. Continue reading at The Bookseller
[ The Bookseller | 2017-02-24 00:00:00 UTC ]
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Comparison sites and Amazon boost spending on the small screen – but Google and Facebook cut campaignsDigital businesses- online-only companies such as Amazon and traditional firms promoting online services – spent a record £639m on TV ad campaigns in 2016 to become the biggest-spending group of... Continue reading at The Guardian
[ The Guardian | 2017-02-23 00:00:00 UTC ]
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The Treasury has hit back at so-called "scaremongering" reports, reassuring businesses that the vast majority will see no change to their business rate bills in April. Continue reading at The Bookseller
[ The Bookseller | 2017-02-17 00:00:00 UTC ]
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Far-right British Breitbart controversialist says it would be absurd for his book not to cover ‘the insanity’ surrounding its publicationPublication of rightwing controversialist Milo Yiannopoulos’s memoir Dangerous has been delayed until June, so that he can include details of the controversy... Continue reading at The Guardian
[ The Guardian | 2017-02-14 00:00:00 UTC ]
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Amid the plethora of new models for academic publishing comes Glasstree, a DIY offering from US self-publishing company Lulu.com. Continue reading at The Bookseller
[ The Bookseller | 2017-02-03 00:00:00 UTC ]
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Three industry vets are out as the publishing house revamps revenue structures. The post Condé Nast Eliminates Publishers, Adds Industry-Specific Sales appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-01-31 00:00:00 UTC ]
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Scribd is adding access to seven new magazines, among them 'The Atlantic' and 'Mother Jones', to its online subscription reading service. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-26 00:00:00 UTC ]
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