Upworthy Claims It Can Deliver Its Positive Spin for Brands

At some point, you've probably come across a post from Upworthy, the publisher known for its emotional stories that make readers feel pumped up about the world. While this tactic has been shown to work for editorial articles—and has drawn guest curators like George Takei and Michelle Obama—the viral purveyors claim it can also change people's opinions about a company. And it's got the attention of clients Unilever, Gap, Pantene and Target. "I wanted to bring that same exact experience on our site to our client," Upworthy's CRO James Marcus explained. "We didn't want them to put a banner ad near that experience: We wanted them to have that same experience." Upworthy's advertising package, the Upworthy Collaborations program, is a "strategic bundle" of digital media methods that it knows works for its readership. The company claims that on average, brand content gets 3.5 times more overall views and 2.9 times more attention-minutes above the site average. In addition, these sponsored materials get three times as many social shares. And, according to Marcus, the company is seeing a 50 percent to 100 percent lift from topline brand awareness—and a 15 percent to 25 percent increase in positive associations with the brand. Luger explained that brands come to them with their content, and Upworthy uses its magic touch to make sure the message is packaged to drive the most engagement. For the Unilever Project Sunlight campaign, it created a hub and curated social media chat... Continue reading at 'AdWeek'

[ AdWeek | 2014-10-14 00:00:00 UTC ]
News tagged with: #social shares #magic touch #daily basis #business development

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London Book Fair Delivers Its Lifetime Achievement Award to Margaret Busby

Voted one of the '100 Great Black Britons' in 2020, Margaret Busby is fêted at London's Hurlingham Club for her Lifetime Achievement International Excellence Award. The post London Book Fair Delivers Its Lifetime Achievement Award to Margaret Busby appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-09-24 03:49:38 UTC ]
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Fresh off a Pulitzer win for ‘The Overstory,’ Richard Powers delivers another environmental ode

“Bewilderment,” longlisted for a National Book Award, follows a widower desperate to help his neurodivergent son. Continue reading at The Washington Post

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HarperCollins Ireland publisher Nagle looks to build brand as list launches

With its first two titles issued last week and a further four to come in 2021, Conor Nagle explains how HarperCollins Ireland is harnessing the power of a big list alongside some indie sensibilities. Continue reading at The Bookseller

[ The Bookseller | 2021-09-10 00:00:19 UTC ]
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S.J. Perelman was a master of comedy. Nearly a century later, his work still delivers laughs.

Adam Gopnik, the editor of a new Perelman anthology, discusses the humorist’s work. Continue reading at The Washington Post

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Chandler Baker’s ‘The Husbands’ is a smart spin on ‘The Stepford Wives’

In a carefully planned “enclave community” in Texas, it’s the male spouses who seem too good to be true. Continue reading at The Washington Post

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NLT and Audible deliver podcast lessons for young offenders

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Walker scoops Caught's 'positive and uplifting' teen LGBTQ+ guide

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Hearst UK wants all of its brands to have Good Housekeeping’s authority in product testing

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[ Digiday | 2021-08-03 04:01:00 UTC ]
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Why two brothers are betting on creating new brands and e-commerce to grow their media company

Former Bonnier Corp. CEO Eric Zinczenko is the new COO/president of his brother David Zinczenko's company Galvanized Media. The post Why two brothers are betting on creating new brands and e-commerce to grow their media company appeared first on Digiday. Continue reading at Digiday

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Livid Trump Wanted Person Who Leaked Bunker Story Executed, New Book Claims

Trump was taken to the White House bunker during protests last year over the police killing of George Floyd. Continue reading at The Huffington Post

[ The Huffington Post | 2021-07-14 04:58:33 UTC ]
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Audacity branded 'possible spyware' after controversial privacy policy update

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Attendees positive about digital LBF as agencies see rights 'mini-jump'

The virtual London Book Fair, which began on 7th June, has come to a close, with fairgoers generally positive about the new offering, despite some technological grievances. Continue reading at The Bookseller

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Brand-new doctors, enlisted to battle the pandemic

What six med school graduates saw as the coronavirus tore through New York hospitals. Continue reading at The Washington Post

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YMU’s Harris on crossing the aisle to agenting and building non-fiction brands

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Stephen McGann delivers 10-year celebration of Call the Midwife for W&N

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[ The Bookseller | 2021-06-21 07:55:38 UTC ]
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Bloomsbury and Granta claim three each on Orwell Prize shortlists

Bloomsbury and Granta have three titles each shortlisted for the Orwell Prize for Political Writing, and Political Fiction. Continue reading at The Bookseller

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Everyone wants a piece of Bluey – even the Morrison government is falsely claiming credit | Amanda Meade

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Cresswell delivers The Midwife for Pan Mac

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