At some point, you've probably come across a post from Upworthy, the publisher known for its emotional stories that make readers feel pumped up about the world. While this tactic has been shown to work for editorial articles—and has drawn guest curators like George Takei and Michelle Obama—the viral purveyors claim it can also change people's opinions about a company. And it's got the attention of clients Unilever, Gap, Pantene and Target. "I wanted to bring that same exact experience on our site to our client," Upworthy's CRO James Marcus explained. "We didn't want them to put a banner ad near that experience: We wanted them to have that same experience." Upworthy's advertising package, the Upworthy Collaborations program, is a "strategic bundle" of digital media methods that it knows works for its readership. The company claims that on average, brand content gets 3.5 times more overall views and 2.9 times more attention-minutes above the site average. In addition, these sponsored materials get three times as many social shares. And, according to Marcus, the company is seeing a 50 percent to 100 percent lift from topline brand awareness—and a 15 percent to 25 percent increase in positive associations with the brand. Luger explained that brands come to them with their content, and Upworthy uses its magic touch to make sure the message is packaged to drive the most engagement. For the Unilever Project Sunlight campaign, it created a hub and curated social media chat... Continue reading at 'AdWeek'
[ AdWeek | 2014-10-14 00:00:00 UTC ]
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In an August 20 filing, attorneys for former U.S. national security adviser John Bolton said the evidence will show that Trump administration officials abused the prepublication review system in an attempt to suppress his bestselling book 'The Room Where it Happened.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-08-21 04:00:00 UTC ]
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Some of the world's largest brands are spending more on programmatic advertising, just as the practice is set to become much harder. Members of the World Federation of Advertisers (WFA) are directing 41% of their digital media budgets to programmatic channels, up from 16% in 2016. Exact figures... Continue reading at AdWeek
[ AdWeek | 2020-08-20 15:32:30 UTC ]
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Family allege they were defamed by News Corp columnist retweeting material that suggested bullied nine-year-old was an adult actorThe News Corp columnist Miranda Devine has been “unusually silent” in response to a defamation claim brought by bullied nine-year-old Quaden Bayles, a court has been... Continue reading at The Guardian
[ The Guardian | 2020-08-20 05:55:10 UTC ]
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Booklaunch, the quarterly books magazine and packaging outfit, has launched a publishing arm called EnvelopeBooks. Continue reading at The Bookseller
[ The Bookseller | 2020-08-19 11:03:15 UTC ]
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Michael Cohen's memoir about U.S. President Donald Trump will be released Sept. 8 by Skyhorse Publishing, which confirmed the news on Thursday. Continue reading at CBC
[ CBC | 2020-08-14 12:29:48 UTC ]
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Michael Rosen is publishing a new short and funny fiction book with Andersen Press, to be illustrated by Tony Ross, called Rigatoni The Pasta Cat. Continue reading at The Bookseller
[ The Bookseller | 2020-08-10 22:39:01 UTC ]
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“Make Russia Great Again” and “Rodham” are two recent novels that benefit from blending fact and fiction. Continue reading at The Washington Post
[ The Washington Post | 2020-08-06 12:00:00 UTC ]
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Two Black women are taking top positions at Simon & Schuster and Knopf. They talk to Rebecca Carroll about language, action, the power of books and the pace of change. Continue reading at Los Angeles Times
[ Los Angeles Times | 2020-07-30 14:00:29 UTC ]
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With most live sports on hold for the past several months, sports media publishers have had to stretch their imaginations to find interesting stories to show and tell. Wave.tv, a digital media company built around working with license holders to repackage archival sports, hopes to invest more in... Continue reading at AdWeek
[ AdWeek | 2020-07-22 14:00:38 UTC ]
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Constable is publishing a book this summer exploring the reasons why women are blamed for male violence. Continue reading at The Bookseller
[ The Bookseller | 2020-07-20 01:16:35 UTC ]
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New York State Supreme Court Judge Hal B. Greenwald has cleared the way for Mary L. Trump to publish and promote her tell-all 'Too Much and Never Enough: How My Family Created the World’s Most Dangerous Man.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-07-14 04:00:00 UTC ]
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The author’s short story collection highlights the lives of women in pursuit of self-acceptance and empowerment. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-07-13 04:00:00 UTC ]
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Rampant keyword blocking is a symptom of the open marketplace, but news publisher pages are dense and they won’t be pulling inventory out anytime soon. The post ‘Blockers are an industry stopper’: CNN sharpens its contextual tool for the brand safety fight appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-07-07 04:01:07 UTC ]
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Judge Mary Kay Vyskocil has set August 6 at 11 a.m. for oral argument on a Barnes & Noble motion to knock out two of the most dangerous—and potentially costly—claims in a lawsuit filed against the retailer by fired CEO Demos Parneros in August of 2018. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-07-06 04:00:00 UTC ]
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HarperCollins will no longer publish books by the historian and is reviewing his backlist after he said ‘slavery was not genocide’HarperCollins has dropped David Starkey as an author, saying that the racist views the bestselling historian expressed in a recent interview were “abhorrent”.On... Continue reading at The Guardian
[ The Guardian | 2020-07-03 11:40:12 UTC ]
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Welcome to Ad Age’s special-edition NewFronts Now newsletter, a roundup of the biggest news, trends, insights and takeaways from IAB’s Digital Content NewFronts. Continue reading at Advertising Age
[ Advertising Age | 2020-06-25 21:05:12 UTC ]
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Ahead of TikTok's presentation at the 2020 Digital Content NewFronts, the company released a new umbrella brand called TikTok for Business for its advertiser offerings. TikTok, a newcomer to NewFronts, adapted its vertical-first format for a horizontal presentation. The main message to brands in... Continue reading at AdWeek
[ AdWeek | 2020-06-25 21:01:24 UTC ]
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Booksellers are now the “gatekeepers” and attempts to get titles by people of colour into their stores are often an “exercise in futility”, Jacaranda Books founder Valerie Brandes has said. Continue reading at The Bookseller
[ The Bookseller | 2020-06-25 01:19:33 UTC ]
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Ex-special forces soldier turned TV star Matthew "Ollie" Ollerton is publishing a debut thriller with Bonnier Books UK. Continue reading at The Bookseller
[ The Bookseller | 2020-06-24 00:04:04 UTC ]
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