Here's a reversal pretty much nobody saw coming: What used to be regarded as one of the most skippable forms of advertising -- custom content -- is now being held up by many in the industry as the thing that just might save advertising from all manner of ad-avoidance behavior, including ad skipping and ad blocking.Before custom content was called that, of course, it went by advertorial (what, nobody liked "edvertising"?) in the heyday of print media. A newspaper or magazine advertorial was, for many consumers, something to rush past as quickly as possible. The worst advertorials -- with their fugly design, off-brand typefaces and tone-deaf language -- practically screamed "Ignore me!" even if you didn't notice the intentionally tiny warning label (e.g., "Special Advertising Section"). Meanwhile, the broadcast equivalent of advertorial, the late-night infomercial, was the redoubt of elderly shut-ins and insomniacs of all ages.But that was then, and this is now. Though crummy advertorials (and infomercials) still exist, in the digital and social universe, more and more custom content is being built from the ground up to be truly compelling. "Brands have now discovered that together with the right partner they can create content that's just as engaging as some of the traditional media," says Andy Seibert, the former president of SmartMoney who now serves as chairman of the Content Council, the content marketing industry group, and whose day job is managing partner at custom... Continue reading at 'Advertising Age'
[ Advertising Age | 2015-10-12 00:00:00 UTC ]
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Jennifer Egan walks and talks — about 'The Candy House,' her sequel to 'A Visit From the Goon Squad,' and why she still believes in fiction and humanity. Continue reading at Los Angeles Times
[ Los Angeles Times | 2022-04-03 12:00:47 UTC ]
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Liberals aren't using their best weapon against inequality, argue legal scholars Joseph Fishkin and William Forbath. Continue reading at The Washington Post
[ The Washington Post | 2022-03-18 12:00:28 UTC ]
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Sasha LaPointe escaped a difficult childhood on a reservation by diving into Seattle punk. Her memoir, "Red Paint," finds solace in her Native roots. Continue reading at Los Angeles Times
[ Los Angeles Times | 2022-03-17 13:00:46 UTC ]
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Amazon makes child-friendly versions of its popular Kindle e-readers, and today only, you can get them for a whole lot less than usual. The regular Kindle Kids is $60 down from $110, and the Kindle Paperwhite Kids is $110 instead of $160. Both Kindle devices are at their all-time low prices.... Continue reading at PC World
[ PC World | 2022-03-04 15:07:26 UTC ]
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In a "Daily Show" skit, the "Reading Rainbow" icon urges youngsters to seek out several controversial titles even as he's blocked from doing so himself. Continue reading at The Huffington Post
[ The Huffington Post | 2022-02-16 23:30:04 UTC ]
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From using your local library and supporting independent bookshops, to borrowing virtuallyMany websites offer ebooks and audiobooks at no cost. Project Gutenberg lists more than 67,000 out-of-copyright titles which can be read online or downloaded in a wide range of formats. Similarly, Librivox... Continue reading at The Guardian
[ The Guardian | 2022-01-31 07:00:45 UTC ]
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Alternative measurement providers will mainly play the role of understudy to Nielsen’s measurements, but some advertisers will adopt them as primary currencies for individual campaigns and targeted ad buys. The post Advertisers, TV networks plan to set Nielsen alternatives as ‘shadow currencies’... Continue reading at Digiday
[ Digiday | 2022-01-31 05:01:00 UTC ]
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Swedish audio streaming company Storytel’s revenues for the last quarter of 2021 were up 20% on the previous year, in line with its forecast. Continue reading at The Bookseller
[ The Bookseller | 2022-01-11 18:19:04 UTC ]
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The team at New Beacon Books, the UK's first Black specialist bookshop, has praised the “amazing support from the community” following a highly successful crowdfunding campaign which has not only saved the store but netted £76,000 in only a few days. Continue reading at The Bookseller
[ The Bookseller | 2022-01-03 18:47:55 UTC ]
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The Libby app came into my life early in the pandemic, when in-person trips to the library weren’t possible and indie bookstores were up against massive USPS delays. The app—which allows users to instantly borrow ebooks from their local libraries—was an incredible gift. Twenty-two months, one... Continue reading at Literrary Hub
[ Literrary Hub | 2022-01-03 17:41:14 UTC ]
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At a time when American book publishing is exploring its place in the nation's political fray, the controversial '1619 Project' is coming out as a book. The post In the United States: ‘The 1619 Project’ Books Arrive Amid Heated Debate appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-11-09 13:43:48 UTC ]
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This year's CONTEC México program from Frankfurter Buchmesse brings together textual and visual storytellers. The post CONTEC México 2021: Focus on a ‘New Generation of Children’s Content’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-11-08 19:38:44 UTC ]
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Propagate Content has bagged the film rights for Avni Doshi's Booker Prize-shortlisted novel Burnt Sugar (Hamish Hamilton). Continue reading at The Bookseller
[ The Bookseller | 2021-11-06 05:42:15 UTC ]
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Ebury imprint Witness Books has acquired Rewilding the Sea: How to Save Our Oceans, the new book by author and environmental campaigner Charles Clover. Continue reading at The Bookseller
[ The Bookseller | 2021-10-25 19:54:39 UTC ]
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Social media firm announces deal after long-running battle with national and regional newspapers France has hailed a victory in its long-running quest for fairer action from tech companies after Facebook reached an agreement with a group of national and regional newspapers to pay for content... Continue reading at The Guardian
[ The Guardian | 2021-10-21 14:21:02 UTC ]
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Children are being exposed to aspects of Netflix’s gory and dark drama Squid Game, but it’s most likely not from the streaming service itself. Continue reading at The Conversation
[ The Conversation | 2021-10-21 05:35:19 UTC ]
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Welcome to Day 2 of Ad Age’s special edition Advertising Week newsletter. Whether you’re attending in-person at Hudson Yards or from the comfort of your home office, many marketers will likely be glad to see the return of Advertising Week New York. One of the biggest ad industry events has... Continue reading at Advertising Age
[ Advertising Age | 2021-10-20 13:34:45 UTC ]
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The Irish author of "Beautiful World, Where Are You" has been open about her opposition to Israeli government policies. Continue reading at The Washington Post
[ The Washington Post | 2021-10-12 11:46:18 UTC ]
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Hearst builds a Youth + Wellness Group Airship to show advertisers potential opportunities for virtual, co-branded experiences that can reach young female gamers. The post Hearst launches blimp in the metaverse in a bid to show advertisers virtual co-branded opportunities appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-10-08 04:01:00 UTC ]
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