UK programmatic publisher alliance struggles to launch

Premium publisher programmatic alliances have become a go-to move in Europe. The attraction for publishers is that they offer fraud-free, brand-safe environments at scale, and protect the yields of the partner publishers. Yet they can be a nightmare to pull off. The AOP's own alliance hasn't managed to start trading yet due to legal complications with trying to onboard so many partners. But it has now sold the project to Intrinsic Media, which will help speed up roll-out and secure its financial backing. The post UK programmatic publisher alliance struggles to launch appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-06-20 00:00:00 UTC ]
News tagged with: #partner publishers #brand-safe environments #start trading

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