Two years ago, Uber filed a multimillion-dollar lawsuit against its agency partner Fetch, accusing it of running fraudulent ads. Now it looks as if the ride-hailing giant is taking the legal battle further down the supply chain. According to court documents unsealed this week, the recently IPO'd ride-booking company is suing five mobile ad-tech companies--along... Continue reading at 'AdWeek'
[ AdWeek | 2019-06-19 20:45:09 UTC ]
Amazon plans to announce a cloud-based header bidding solution aimed squarely at publishers as early as next week, according to people familiar with the matter.Header bidding has become one of the most important areas of ad tech because it lets publishers take more offers for their ads at once... Continue reading at Advertising Age
[ Advertising Age | 2016-12-02 00:00:00 UTC ]
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Programmatic native is just a couple of months old, but it is already a topic of deep interest for marketers, ad tech and agencies. It is being regarded with much more caution by publishers, who see the ads, which live in the same feeds as their content, as a threat to sponsored content they... Continue reading at Digiday
[ Digiday | 2016-09-28 00:00:00 UTC ]
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Leading a team that 'works hard to simplify and enhance the supply chain,' Gardners' Bob Jackson prepares for Frankfurt Book Fair's The Markets: 'online and on the high street.' The post Gardners’ Bob Jackson: ‘To Identify New Retailers’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-09-14 00:00:00 UTC ]
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The impact of digital, the population's loss of 'cultural habits' and challenges to the supply chain: José Manuel Anta tells us about Spain's book market. The post ‘Habits of Culture’ and the Digital Dynamic: Spain’s José Manuel Anta appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-07-26 00:00:00 UTC ]
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Ad tech is mired in a mid-life crisis. In May we dug deep on the issue at the Digiday Programmatic Summit in New Orleans. We gathered brands, publishers and agencies to discuss the challenges and opportunity facing them as ad tech evolves. Now you can listen to highlights from that conference... Continue reading at Digiday
[ Digiday | 2016-06-30 00:00:00 UTC ]
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Süddeutsche Zeitung’s lawsuit is thrown out by court in latest blow to online newspapers hoping to halt spread of adblockingThe company behind the most popular adblocking software has fended off a fifth legal challenge in Germany.A Munich court has ruled against one of Germany’s biggest... Continue reading at The Guardian
[ The Guardian | 2016-03-30 00:00:00 UTC ]
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Pow! Zap! Bam! DC Comics has won its crusade against Batmobile duplicates. The comic book publisher's legal battle with a Temecula mechanic over knockoffs of Batman's prized vehicle won't go before the Supreme Court. On Monday, the high court declined to hear an appeal of a lower court ruling... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-03-08 00:00:00 UTC ]
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We're going to hear a lot about comparable metrics this year -- finally. As emerging media platforms continue to dominate the headlines -- creating the perception that ad tech is where all the audience is -- smart advertisers will insist on a lens through which the avalanche of charts, claims,... Continue reading at Advertising Age
[ Advertising Age | 2016-01-28 00:00:00 UTC ]
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Gawker Media CEO Nick Denton told Recode that the publisher, which used to view Facebook warily, is now "going all in" on Facebook Instant Articles. He's now come around to the idea that Facebook can simply provide a better user experience and even monetize better than the options publishers... Continue reading at Digiday
[ Digiday | 2016-01-28 00:00:00 UTC ]
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Facebook's publisher-facing ad-tech arm LiveRail is shutting down the ad server business that you might not have known it operated.Known best for being one of the top video ad exchanges when Facebook agreed to buy it in July 2014, LiveRail also offered a way to help publishers pick out which... Continue reading at Advertising Age
[ Advertising Age | 2016-01-07 00:00:00 UTC ]
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While AMP, Google is making a big push to speed up how fast publishers' content loads on mobile screens. That's good for Google, publishers and most of all readers. But others have reservations about the scheme, which they say ignores Google's role in slowing down sites through its own ad tech.... Continue reading at Digiday
[ Digiday | 2015-10-08 00:00:00 UTC ]
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Agencies, for example, require more expensive people to work more often on smaller buys. Five full-time employees are needed to spend a $100 million national broadcast budget, one media agency executive said, while the same number would be needed for a $5 million programmatic buy. Those... Continue reading at Advertising Age
[ Advertising Age | 2015-09-14 00:00:00 UTC ]
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Today’s new breed of digital publishers is just not that into ad tech. Indeed, the much hyped cadre of venture-backed, Web-born, and millennially-inclined publishers — think Vox Media, Mic and Refinery29 &nd ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-07-28 00:00:00 UTC ]
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A concert pianist wins a legal battle to publish a book giving detail of sexual abuse he experienced as a child. Continue reading at BBC News
[ BBC News | 2015-05-20 00:00:00 UTC ]
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HarperCollins Australia has apologised to former Australian prime minister Paul Keating and agreed to pulp unsold copies of a book about him following a legal battle, according to the Australian press. Continue reading at The Bookseller
[ The Bookseller | 2015-05-12 00:00:00 UTC ]
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After suffering two major defeats in its legal battle with Google’s library scanning partners, the Authors Guild this week finally ended the litigation. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-08 00:00:00 UTC ]
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With subtle interactive features and simple, bold design, Penguin’s resurrected non-fiction imprint places the focus on the reading experienceAfter reading Economics: The User’s Guide by Ha-Joon Chang, published by Pelican Books, I feel confident enough to explain the word “disintermediation”.... Continue reading at The Guardian
[ The Guardian | 2014-11-24 00:00:00 UTC ]
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Google's massive book-scanning project that makes complete copies of books without the authors' permission is perfectly legal under U.S. copyright law, a federal judge ruled today, deciding an 8-year-old legal battle. Continue reading at Wired
[ Wired | 2013-11-15 00:00:00 UTC ]
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The financial woes of the U.S. Postal Service could soon rub off on the magazine, newspaper and direct mail industries, depending on the outcome of a meeting of the USPS board of governors in Washington on Thursday. Though the announced topics include "financial matters" and "pricing,"... Continue reading at Crains New York
[ Crains New York | 2013-09-05 00:00:00 UTC ]
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Another big magazine company is looking to ad tech to make its online ad inventory more valuable. Six months after Conde Nast launched a private ad marketplace to increase the sell-through of its online ad space without opening it up to public ad e ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-06-27 00:00:00 UTC ]
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