Traditional TV shunned in favour of digital media and last-minute promotional campaignsMore than two-thirds of the UK’s biggest advertisers intend to cut back spending on traditional TV next year, as the recession fuels a shift to digital media and last-minute bursts of promotion.A survey of 59 UK advertisers has found that 67% will make the deepest budget cuts to ads on broadcast TV, according to the Incorporated Society of British Advertisers (ISBA) and the media investment analysts Ebiquity. Continue reading... Continue reading at 'The Guardian'
[ The Guardian | 2022-11-21 00:01:39 UTC ]
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Twitter’s ad business is reeling, with its daily revenue reportedly falling by 40 percent from a year ago. According to The Information, over 500 of the company’s top advertisers have paused spending on the platform since Elon Musk’s October takeover. Despite that, Twitter is still attracting... Continue reading at Engadget
[ Engadget | 2023-01-18 18:54:25 UTC ]
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First week of the controversial memoir’s sales breaks official UK records reports Nielsen, Guinness World Records and WaterstonesPrince Harry’s Spare has sold almost half a million copies in the UK in its first week on sale, making it the fastest-selling nonfiction book since records... Continue reading at The Guardian
[ The Guardian | 2023-01-17 16:13:57 UTC ]
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You don’t really have to do much at this point to absorb passages from Prince Harry’s public therapy tell-all trauma dump, Spare. So much of what’s in the book has already appeared in interviews, profiles and, thanks to a very aggressive British press, as actual text on the internet. Despite the... Continue reading at Literrary Hub
[ Literrary Hub | 2023-01-12 15:22:07 UTC ]
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The memoir, which includes claims Prince William attacked him, records figures of 400,000 on its first day Prince Harry’s autobiography has become the UK’s fastest-selling nonfiction book ever, recording figures of 400,000 on its first day on sale.The controversial memoir Spare has made... Continue reading at The Guardian
[ The Guardian | 2023-01-10 19:17:17 UTC ]
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Guadalajara's book fair has closed with 806,805 visitors, and Sharjah Book Authority's guest of honor pavilion drew at least 450,000. The post At Guadalajara, Guest of Honor Sharjah’s Biggest Stand appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-12-05 20:11:38 UTC ]
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According to Elon Musk, Apple has “fully resumed” advertising on Twitter. The billionaire made the comment during a Twitter Spaces conversation he broadcast from his private plane on Saturday evening. On November 28th, Musk claimed Apple had “mostly stopped advertising on Twitter” and threatened... Continue reading at Engadget
[ Engadget | 2022-12-05 12:15:07 UTC ]
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U.K.-based Welbeck Publishing was formed in 2019 by publishing veterans Mark Smith, whose credits include cofounding and serving as CEO of Quercus Books, and Marcus Leaver, one-time CEO of Sterling Publishing and Quarto Group. Sales in 2022 are expected to top £25million. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-12-05 05:00:00 UTC ]
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Tina Iannacchino, senior publisher director, Seedtag So much of the attention around the death of third-party cookies and its impact on the digital advertising industry is focused on the implications for brands and consumers, which is far from the complete picture. The digital publishing... Continue reading at Digiday
[ Digiday | 2022-11-29 15:18:30 UTC ]
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BookTrust research shows, however, that the overall picture ‘remains far from representative’ with some writers and illustrators reporting tokenismNew research has found that 11.7% of children’s book creators published in the UK in 2021 were people of colour, up from 5.6% in 2017.Despite the big... Continue reading at The Guardian
[ The Guardian | 2022-11-23 06:01:50 UTC ]
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As part of a companywide effort to reduce costs, Amazon has eliminated an unspecified number of jobs in its Books business. Word of the reductions came in a letter sent yesterday to employees from CEO Andy Jassy describing “role eliminations” in the company's Books and Devices units. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-11-18 05:00:00 UTC ]
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Irish author Claire Keegan is one of those U.S. 'discoveries' who have been known back home for years. With 'Foster,' she earns that acclaim and more. Continue reading at Los Angeles Times
[ Los Angeles Times | 2022-11-01 14:00:17 UTC ]
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Helped by the popularity of Colleen Hoover's 'Verity,' revenue at Hachette Book Group rose 4.7% in the third quarter over 2021—a gain that does not include results from Workman Publishing, which HBG bought last September. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-10-27 04:00:00 UTC ]
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After a large job cut in mid-July, Callisto Media made another significant staff reduction on Monday in a move to cut costs during an uncertain economic climate. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-10-25 04:00:00 UTC ]
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As the world book industry gathers in Frankfurt, UK executives share insights on today’s top publishing concerns—chief among them is cost. The post UK Execs: When Business is Booming and So Are the Costs appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-10-20 12:25:15 UTC ]
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The business news publisher Semafor launched Tuesday morning after months of anticipation, debuting in the process a number of original editorial and commercial elements that the startup hopes will help differentiate it in the eyes of both readers and ad buyers. The 60-person team, founded by... Continue reading at AdWeek
[ AdWeek | 2022-10-18 10:05:00 UTC ]
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The moves at the nation’s largest newspaper publisher include a week of mandatory unpaid leave and voluntary buyouts. Continue reading at The New York Times
[ The New York Times | 2022-10-12 21:51:53 UTC ]
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The business news publisher Bloomberg Media will stop serving open-market third-party programmatic display advertising on both its website and mobile app, beginning Jan. 1, 2023, according to chief executive officer Scott Havens. The publisher will also discontinue its use of vendors whose... Continue reading at AdWeek
[ AdWeek | 2022-10-11 09:54:39 UTC ]
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We talk with Michelle Lewis and Charles Hannah, who own and operate Third Eye Books, a store in Portland, Ore., focused on anti-racism and social justice titles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-09-30 00:00:00 UTC ]
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Five of the six titles on the UK's Royal Society Science Book Prize list are from independent publishers, two from Profile Books. The post The UK’s £25,000 Royal Society Science Book Prize Names Its 2022 Shortlist appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-09-27 08:47:37 UTC ]
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You do? Well, good for you, I guess. The “book” in question is a 21,450-page single volume edition of the long-running manga One Piece by Japanese manga artist Eiichiro Oda, smushed together so as to make it impossible to read. As reported in the Guardian earlier today, the book isn’t actually... Continue reading at Literrary Hub
[ Literrary Hub | 2022-09-20 16:13:25 UTC ]
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