Traditional TV shunned in favour of digital media and last-minute promotional campaignsMore than two-thirds of the UK’s biggest advertisers intend to cut back spending on traditional TV next year, as the recession fuels a shift to digital media and last-minute bursts of promotion.A survey of 59 UK advertisers has found that 67% will make the deepest budget cuts to ads on broadcast TV, according to the Incorporated Society of British Advertisers (ISBA) and the media investment analysts Ebiquity. Continue reading... Continue reading at 'The Guardian'
[ The Guardian | 2022-11-21 00:01:39 UTC ]
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Global news publisher the Associated Press (AP) launched a newly redesigned version of its website Tuesday, part of a broader effort from the news outlet to diversify its revenue by attracting more direct advertising. The publisher currently generates roughly 80% of its revenue from content... Continue reading at AdWeek
[ AdWeek | 2023-06-28 09:22:55 UTC ]
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Ad spending for the top 200 U.S. advertisers showed robust growth, powered my internet companies. Digital media grabbed the lion's share of budgets. Spending is growing this year, but a recession looms. Continue reading at Advertising Age
[ Advertising Age | 2023-06-26 09:45:00 UTC ]
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The United Kingdom's new 'Sector Vision' for the creative industries opens amid welcoming comments from publishing's leadership. The post The Publishers Association Hails the UK’s ‘Sector Vision’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-06-23 21:54:19 UTC ]
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Steam is the world’s most popular platform for PC games and a bedrock of the industry. But if you compare the Steam of today with, say, the Steam of ten years ago, surprisingly little has changed. Or surprisingly little had changed, because Steam just released one of its biggest updates in... Continue reading at PC World
[ PC World | 2023-06-15 14:35:55 UTC ]
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The American author Barbara Kingsolver has become the only writer to win the United Kingdom's Women's Prize for Fiction twice. The post Barbara Kingsolver Wins the UK’s Women’s Prize for Fiction appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-06-14 18:31:40 UTC ]
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The Los Angeles Times says it is cutting 74 jobs due to economic challenges as the newspaper strives to transform itself into a digital media organization Continue reading at ABC News
[ ABC News | 2023-06-07 20:06:25 UTC ]
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TIL … that the Rutshire chronicles is not euphemism for government incompetence but a blockbuster romance series by UK author Jilly Cooper OBE, and long a favorite of UK Prime Minister Rishi Sunak. Writes Politico: U.K. Prime Minister Rishi Sunak confirmed Thursday that he’s an avid reader of... Continue reading at Literrary Hub
[ Literrary Hub | 2023-05-25 13:27:20 UTC ]
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Barnes & Noble workers at the Park Slope, Brooklyn, store filed for a union election with the National Labor Relations Board on May 25, making them the third B&N store to do so in less than two months. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-25 04:00:00 UTC ]
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Digital publisher and owner of Vice News and Vice TV was once valued at $6bn but has agreed sale for $225mVice, the once high-flying media startup that reached a peak valuation of nearly $6bn (£5bn), has filed for bankruptcy protection in the US as the digital publisher engineers a cut-price... Continue reading at The Guardian
[ The Guardian | 2023-05-15 09:23:50 UTC ]
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Maria Isabel Sánchez Vegara’s book, illustrated by Matt Hunt, is the first of the Little People, Big Dreams series to top the standingsA children’s biography of King Charles III has topped the UK book chart before the coronation on 6 May.Maria Isabel Sánchez Vegara’s King Charles is part of the... Continue reading at The Guardian
[ The Guardian | 2023-05-05 09:57:25 UTC ]
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Despite suffering a significant blow this week in its attempt to take over Activision Blizzard, Microsoft still believes it can get the job done. The company has signed a 10-year agreement with Spain-based cloud gaming provider Nware to make PC games it builds in-house available to stream on... Continue reading at Engadget
[ Engadget | 2023-04-28 17:25:18 UTC ]
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There was lots to digest this year, including cookery books from social media stars, a climate change book from London mayor Sadiq Khan, and some big debut novels to look forward toOver the course of three days in London, thousands of editors, publishers and agents, among others, decide what... Continue reading at The Guardian
[ The Guardian | 2023-04-24 12:51:58 UTC ]
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Pulitzer Prize winning digital media outlet BuzzFeed News is being shut down as part of a cost-cutting drive by its corporate parent that's shedding about 15% of its entire staff Continue reading at ABC News
[ ABC News | 2023-04-20 23:02:36 UTC ]
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Long a fixture of checkout queues and newsstand kiosks, the celebrity news publisher The National Enquirer will soon bring its salacious storytelling online for the first time in its 96-year-old history. The publisher, along with its sister sites Globe, National Examiner and The National... Continue reading at AdWeek
[ AdWeek | 2023-04-20 11:59:40 UTC ]
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Éditions la Fabrique says foreign rights manager Ernest Moret was held for several hours and asked ‘disturbing questions’ about his political opinionsThe French publishing house whose employee was arrested on terror charges on his way to London book fair has said it is “chilling” that he was... Continue reading at The Guardian
[ The Guardian | 2023-04-20 11:27:44 UTC ]
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A French publisher has called on British police to cease their investigation of an employee who it said was arrested on the way to the London Book Fair and questioned for hours about French President Emmanuel Macron's controversial pension reform schem... Continue reading at ABC News
[ ABC News | 2023-04-19 14:32:29 UTC ]
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The Booker Prize Foundation reveals a Nielsen study's data on consumers of translated fiction in the United Kingdom. The post London Book Fair: New Data on UK Readers of Translated Fiction appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-04-19 03:19:31 UTC ]
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The addition of titles from Ingram's U.K. distribution arm to its newly launched wholesale business will expand the number of titles available through IW UK and give titles carried by IPS access to IW UK’s customer base. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-04-18 04:00:00 UTC ]
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There were 669m physical books sold in the UK last year, according to new figures from the Publishers AssociationThe UK publishing industry had a “record-breaking year” in 2022, with a total income of £6.9bn.A Year in Publishing, a look at the state of the book market by trade body the... Continue reading at The Guardian
[ The Guardian | 2023-04-17 11:26:08 UTC ]
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Nicholas Greco, senior vice president, U.S. sales, Channel Factory The digital advertising industry is increasingly scrutinizing media wastage, and recent numbers highlight the extent of the issue. Next&Co’s annual Digital Media Wastage report revealed that $5.6 billion of digital ad spend... Continue reading at Digiday
[ Digiday | 2023-04-07 15:17:55 UTC ]
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