Traditional TV shunned in favour of digital media and last-minute promotional campaignsMore than two-thirds of the UK’s biggest advertisers intend to cut back spending on traditional TV next year, as the recession fuels a shift to digital media and last-minute bursts of promotion.A survey of 59 UK advertisers has found that 67% will make the deepest budget cuts to ads on broadcast TV, according to the Incorporated Society of British Advertisers (ISBA) and the media investment analysts Ebiquity. Continue reading... Continue reading at 'The Guardian'
[ The Guardian | 2022-11-21 00:01:39 UTC ]
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What states spend the most money on their public libraries and what states see the most use per person? Continue reading at Book Riot
[ Book Riot | 2023-04-06 11:21:40 UTC ]
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WPP outfit merged with the UK's biggest media agency Mediacom earlier this year. Continue reading at Media Week
[ Media Week | 2023-03-26 21:50:25 UTC ]
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The publisher cited a number of economic factors for a disappointing quarter, including weaker consumer demand for books and lower orders from retailers and wholesalers that are still working through high levels of inventory acquired last year that remains unsold. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-03-24 04:00:00 UTC ]
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In 2022, Nielsen BookData saw a 10-percent fall in ebook volumes in the UK, and a 3-percent drop in print. Audiobooks' growth slowed. The post Nielsen BookData 2022: A ‘Slight Decline’ in UK Book Sales appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-03-22 12:42:13 UTC ]
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When IPG-owned performance marketing agency Reprise Digital began using a form of the same AI that powers ChatGPT a couple of years ago, it started with a test. The firm pitted its OpenAI-powered copywriting software, Transcribe--paired with human editors--against internal and external teams of... Continue reading at AdWeek
[ AdWeek | 2023-03-15 00:00:00 UTC ]
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Singer-songwriter comes to song contest with large following on TikTok and other social mediaSinger-songwriter Mae Muller has been announced as this year’s British entry for Eurovision, after an “extensive search” for an entrant capable of bettering last year’s runner-up, Sam Ryder, and finally... Continue reading at The Guardian
[ The Guardian | 2023-03-09 16:22:41 UTC ]
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A decline in sales in Wiley's academic group and problems in an open access unit led to a 5% drop in sales in the quarter and an operating loss of $67 million. The unexpected results led Wiley to speed up its streamlining efforts and to lower its financial forecast for fiscal 2023. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-03-09 05:00:00 UTC ]
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Michael Weaver, senior vice president, business development and growth, Al Jazeera Media Network As the digital media industry has dedicated itself to more diverse, equitable and inclusive (DEI) practices, newsrooms have diversified their staffs and advertisers have followed suit, aiming to... Continue reading at Digiday
[ Digiday | 2023-03-02 15:43:20 UTC ]
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"Just use your library" is not the solution to the new price hikes and benefit decreases in Barnes & Noble's membership changes. Continue reading at Book Riot
[ Book Riot | 2023-03-01 12:57:36 UTC ]
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Weeks after Fox merger scrapped investors say market value languishing because of underperforming businesses in portfolioThe shrinking of Rupert Murdoch’s News Corporation by 1,250 roles after a plunge in profits of almost a third serves as a stark reminder that the billionaire mogul’s abortive... Continue reading at The Guardian
[ The Guardian | 2023-02-10 16:37:18 UTC ]
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Reduced ad spends due to rising inflation and higher interest rates have battered Rupert Murdoch’s media conglomerateMedia conglomerate News Corp said on Thursday that it would cut 1,250 jobs after it missed estimates for second-quarter earnings due to weakness in its news and digital real... Continue reading at The Guardian
[ The Guardian | 2023-02-09 22:30:39 UTC ]
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NBCUniversal is launching Peacock Ad Manager to all advertisers in 2023 in an effort to court small businesses and performance marketers, the publisher announced today at One23, its ad-tech-focused showcase for advertisers. "We're really democratizing access to television for performance... Continue reading at AdWeek
[ AdWeek | 2023-02-08 20:00:00 UTC ]
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Early this football season, the National Football League began shifting tactics to engage younger fans on social media as people reallocate their attention from TV to digital content that is fun, snackable and highly visual. With Super Bowl 57 quickly approaching, Big Game advertisers--who spent... Continue reading at AdWeek
[ AdWeek | 2023-02-08 19:41:19 UTC ]
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Following a rocky release, it looks like Overwatch 2 is starting to hit a stride. On Monday, Blizzard detailed all the content that’s coming with the game’s latest season, and there’s plenty here for fans to be excited about. To start, season three will introduce the franchise’s first crossover... Continue reading at Engadget
[ Engadget | 2023-02-06 20:45:42 UTC ]
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The publisher, which has been embroiled in a labor standoff since November, will lay off 5% of its North American staff by June 30, the end of its current fiscal. CEO Brian Murray said the company was facing lagging demand and “unprecedented supply chain and inflationary pressures." Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-01-30 05:00:00 UTC ]
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Twitter’s ad business is reeling, with its daily revenue reportedly falling by 40 percent from a year ago. According to The Information, over 500 of the company’s top advertisers have paused spending on the platform since Elon Musk’s October takeover. Despite that, Twitter is still attracting... Continue reading at Engadget
[ Engadget | 2023-01-18 18:54:25 UTC ]
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First week of the controversial memoir’s sales breaks official UK records reports Nielsen, Guinness World Records and WaterstonesPrince Harry’s Spare has sold almost half a million copies in the UK in its first week on sale, making it the fastest-selling nonfiction book since records... Continue reading at The Guardian
[ The Guardian | 2023-01-17 16:13:57 UTC ]
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You don’t really have to do much at this point to absorb passages from Prince Harry’s public therapy tell-all trauma dump, Spare. So much of what’s in the book has already appeared in interviews, profiles and, thanks to a very aggressive British press, as actual text on the internet. Despite the... Continue reading at Literrary Hub
[ Literrary Hub | 2023-01-12 15:22:07 UTC ]
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The memoir, which includes claims Prince William attacked him, records figures of 400,000 on its first day Prince Harry’s autobiography has become the UK’s fastest-selling nonfiction book ever, recording figures of 400,000 on its first day on sale.The controversial memoir Spare has made... Continue reading at The Guardian
[ The Guardian | 2023-01-10 19:17:17 UTC ]
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Guadalajara's book fair has closed with 806,805 visitors, and Sharjah Book Authority's guest of honor pavilion drew at least 450,000. The post At Guadalajara, Guest of Honor Sharjah’s Biggest Stand appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-12-05 20:11:38 UTC ]
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