Two-thirds of UK’s biggest advertisers to cut television spend

Traditional TV shunned in favour of digital media and last-minute promotional campaignsMore than two-thirds of the UK’s biggest advertisers intend to cut back spending on traditional TV next year, as the recession fuels a shift to digital media and last-minute bursts of promotion.A survey of 59 UK advertisers has found that 67% will make the deepest budget cuts to ads on broadcast TV, according to the Incorporated Society of British Advertisers (ISBA) and the media investment analysts Ebiquity. Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2022-11-21 00:01:39 UTC ]
News tagged with: #biggest advertisers #traditional tv #digital media

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David Shelley To Lead Hachette in Both the UK and USA

In a move to bring the US and UK Hachette divisions closer, London's David Shelley is becoming CEO of both units. The post David Shelley To Lead Hachette in Both the UK and USA appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-11-15 21:10:53 UTC ]
More news stories like this | News stories tagged with: #usa appeared #david shelley #hachette

Hachette Book Group, Hachette UK to Move Under United Management Team

Under what it calls a "new English-language management structure," Hachette Livre has named Hachette UK CEO David Shelley head of both Hachette Book Group and HUK, while current HBG CEO Michael Pietsch will retire as CEO and serve as chairman of the new group. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-11-14 05:00:00 UTC ]
More news stories like this | News stories tagged with: #hachette uk #hachette livre #hachette

UK: London Book Fair Names Its 2024 ‘Authors of the Day’

London Book Fair names the four author and illustrator talents chosen to be highlighted in in March at the UK's leading trade show. The post UK: London Book Fair Names Its 2024 ‘Authors of the Day’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-10-30 14:04:10 UTC ]
More news stories like this | News stories tagged with: #post uk #london book fair

Hachette Book Group Reports Third Quarter Revenue Dip

CEO Michael Pietsch said the 5.2% decline was attributable to "a lighter publication schedule" compared to the same period last year and "a downward trend" in the overall publishing market. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-10-16 04:00:00 UTC ]
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#MarginsBookselling Month Grows in Third Year

The program is one of a myriad of offerings from The Word, A Storytelling Sanctuary. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-10-13 04:00:00 UTC ]
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Frankfurt-Bound Nermin Mollaoğlu Opens a Press in the UK

Istanbul's accomplished literary agent Nermin Mollaoğlu is opening a new press in London with Tasja Dorkofikis and Geraldine D'Amico. The post Frankfurt-Bound Nermin Mollaoğlu Opens a Press in the UK appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-10-12 20:29:08 UTC ]
More news stories like this | News stories tagged with: #uk appeared #literary agent

Hachette UK Up on TikTok Shop

Hachette UK has joined TikTok Shop. The group will offer "a specially curated selection" of some of the titles have been most popular with the online community. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-10-10 04:00:00 UTC ]
More news stories like this | News stories tagged with: #hachette uk #online community #hachette

Hardie Grant Sells U.K. Division to PRH UK

Penguin Random House UK has acquired Australia-based publisher Hardie Grant Publishing’s U.K. publishing business, which is comprised of Hardie Grant UK and Quadrille. The sale will have no direct impact on Hardie Grant North America's business. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-10-06 04:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing business #prh uk #direct impact #penguin random house

8 Novels Using Television As a Plot Device

Writing about pop culture and current technology is always a gamble, pitting critique of the present against longevity, a story that will still feel relevant after we’re gone. But for novelists (present company included) who were exposed to the Real World before the, um, real world, reality TV... Continue reading at Electric Literature

[ Electric Literature | 2023-09-27 11:00:00 UTC ]
More news stories like this | News stories tagged with: #pop culture #real world #reality tv #electric literature #novelists

‘Insulting’: Beano fans pour scorn on UK government advert

Anger at ‘created in London’ tagline on poster of Dennis the Menace, who was made by a cartoonist in DundeeIt was, according to Scotland’s foremost comic book creator, “madness”.Mark Millar, the writer of Kick-Ass, Jupiter’s Legacy and Ultimate X-Men, was reacting to a new billboard... Continue reading at The Guardian

[ The Guardian | 2023-09-26 12:59:20 UTC ]
More news stories like this | News stories tagged with: #mark millar #uk government #comic book

For premium publishers, proving an advertiser’s return on investment is more important than ever

Media execs took stage at the Digiday Publishing Summit to discuss the growing importance of ROI in ad campaigns this year. Continue reading at Digiday

[ Digiday | 2023-09-22 04:01:00 UTC ]
More news stories like this | News stories tagged with: #premium publishers #media execs #growing importance #ad campaigns #publishing summit

Warner Bros studios in Leavesden to expand, creating 4,000 UK jobs

Studios behind Harry Potter films to undergo 400,000 sq ft expansion by 2027, in boost to struggling industryThe Warner Bros studios behind the Harry Potter film series are to undergo a major expansion, creating 4,000 jobs and providing a boost to Britain’s beleaguered film and TV production... Continue reading at The Guardian

[ The Guardian | 2023-09-21 21:30:09 UTC ]
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Zakiya Dalila Harris' life inspired 'The Other Black Girl.' Why she had to cut the cord

The former editor explains how she turned her acclaimed publishing world satire into a Hulu series, while learning to 'divide' herself from her heroine. Continue reading at Los Angeles Times

[ Los Angeles Times | 2023-09-13 19:57:43 UTC ]
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Publishers Association Cheers the UK Rejoining Horizon

Boosting science research and publishing, says the Publishers Association's Dan Conway, the UK's Horizon/Copernicus move is good news. The post Publishers Association Cheers the UK Rejoining Horizon appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-09-07 21:14:36 UTC ]
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Costs Cut into Profits at Big Publishers

In the first half of 2023, publishers struggled to keep expenses down, with multiple companies citing higher costs as the major reason margins shrank in the first six months of 2023. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-09-01 04:00:00 UTC ]
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Why Safiya Sinclair cut her dreadlocks and wrote a memoir of pain and poetry

Safiya Sinclair was raised to be Rastafari; instead, she became a poet. Why it took her more than a decade to write the lyrical memoir 'How to Say Babylon' Continue reading at Los Angeles Times

[ Los Angeles Times | 2023-08-28 15:00:14 UTC ]
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Publisher Salon Grows Revenue After Cutting Resellers

Showing that publishers are better off controlling their own programmatic destiny, news publisher Salon has grown revenue after cutting off access to its inventory for the vast majority of resellers earlier this year. That increase comes that's from being able to charge more for its inventory... Continue reading at AdWeek

[ AdWeek | 2023-08-16 11:53:00 UTC ]
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The Importance of Book-Centered Spaces as Third Places

Libraries and bookstores aren't just places to find books, but "third places" where you can find community, great conversation, and fun. Continue reading at Book Riot

[ Book Riot | 2023-08-11 10:30:00 UTC ]
More news stories like this | News stories tagged with: #find books #libraries

Movers and Shakers: Hearst UK, M&C Saatchi, Leo Burnett and McCann Worldgroup

Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry. Continue reading at Media Week

[ Media Week | 2023-07-26 10:26:04 UTC ]
More news stories like this | News stories tagged with: #hearst uk #leo burnett #weekly round- #hearst

The UK’s IPG Announces AI Training for Independent Publishers

The UK's Independent Publishers Guild plans to have training in early October on issues and approaches in artificial intelligence. The post The UK’s IPG Announces AI Training for Independent Publishers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-07-25 17:09:49 UTC ]
More news stories like this | News stories tagged with: #independent publishers #early october #artificial intelligence #publishers guild