Twitter’s Sarah Personette: Video and ‘brand purpose’ will continue to take center stage

Twitter’s been on a tear to prove that even with a smaller audience than Facebook and YouTube, it can be a worthwhile destination for ads and publishers. The post Twitter’s Sarah Personette: Video and ‘brand purpose’ will continue to take center stage appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2018-12-24 00:00:00 UTC ]
News tagged with: #post twitter #sarah personette #center stage

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VIDEO: Children's laureate recommends books

The children's laureate Malorie Blackman, on how to get kids reading on world book day Continue reading at BBC World

[ BBC World | 2014-03-06 00:00:00 UTC ]
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'Divergent' film company teams with Sephora for a makeup line (+video)

Sephora has released a makeup line based on the upcoming movie 'Divergent,' adapted from the young adult book of the same name by Veronica Roth. Fellow young adult franchise 'The Hunger Games' also had tie-in makeup products, as well as a clothing line. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-03-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #upcoming movie #veronica roth #hunger games #makeup products #clothing line


VIDEO: Cherub author begins a Rock War

A decade after beginning his successful Cherub series, best-selling children's author, Robert Muchamore, publishes his new book, Rock War. Continue reading at BBC News

[ BBC News | 2014-03-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #best-selling children #robert muchamore


Another HTC flagship leak reveals microSD slot, brushed metal finish (video)

Storage expansion went out of fashion over the last two years. Fortunate, then, for those of us wanting to take our music / audio book / photo collection everywhere, that HTC's upgraded One will see a return to microSD storage on its flagship series.... Continue reading at Engadget

[ Engadget | 2014-03-03 00:00:00 UTC ]
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A shocking image of Syria's brutal war – a war that will continue regardless | Jonathan Jones

Even the most horrific photos are not able to prevent wars happening, they remain decoration for our conscienceThis week the Guardian published the kind of picture that deserves to change the world. The front page of Thursday's print edition was dominated by an epic scene of human suffering,... Continue reading at The Guardian

[ The Guardian | 2014-02-28 00:00:00 UTC ]
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Facebook rewards brands for tagging

Facebook is allowing to Pages to tag one another, but brands and publishers need to judicious in how they use the new feature.The post Facebook rewards brands for tagging appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-02-26 00:00:00 UTC ]
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Nook Division Continues to Shrink

In a conference call following the release of its third quarter results, Barnes & Noble executives talked about the downsizing of the Nook division and other strategic plans. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-02-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #conference call #quarter results #nook division


Reports of a second JK Rowling series has fans on alert (+video)

Reports from the UK suggest that JK Rowling has committed to a seven-book series, although her American publisher says the story is 'without foundation.' Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-02-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #uk suggest #jk rowling #seven-book series #american publisher


Neknominate needs health warnings on Twitter and Facebook, say councils

Local Government Association calls on websites to highlight dangers of drinking game linked to several deathsTwitter and Facebook should introduce warnings about the drinking game neknominate, which has been linked to several deaths, councils have said. The Local Government Association (LGA),... Continue reading at The Guardian

[ The Guardian | 2014-02-22 00:00:00 UTC ]
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Amazon takes on Netflix with rebrand of LoveFilm video-on-demand service

Online retailer will fold film and TV rental arm into its Prime subscription service for combined price of £79 a yearAmazon is hitting back at Netflix in the UK by rebranding its LoveFilm video-on-demand service.LoveFilm, bought out by Amazon three years ago in a deal worth nearly £200m, will be... Continue reading at The Guardian

[ The Guardian | 2014-02-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #captain phillips


BuzzFeed's 'Real Women' Video Strikes Controversial Chord

How women are portrayed in photography has been a hot-button issue in publishing during the last several months. One could argue the spirited dialogue goes back a year to Dove's "Real Beauty Sketches" effort, which went viral. At any rate, whether you find BuzzFeed Video's "Photoshopping Real... Continue reading at AdWeek

[ AdWeek | 2014-02-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #videowatch chart #chart tracks #pure views #data sources #proprietary score #helps judge #recommended videos #tv shows #movie trailers #music videos


The Way Publishers Cash In Twitter Referrals Now (Hint: More Ads)

Much bandwidth has been consumed discussing the effects of Facebook's recent algorithm change to favor sites offering "high quality" content. It's been said to hurt viral sites like Upworthy -- a notion the site's founders have denied -- while rewarding other publishers including Mental... Continue reading at Advertising Age

[ Advertising Age | 2014-02-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #high quality #make money


Fallout Continues from Penguin Books India Debacle

One week after news broke that Penguin Books India had recalled and destroyed Wendy Doniger’s "The Hindus" the negative fall out continues. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-02-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fallout continues #news broke


VIDEO: Actor's app on Kubrick film

Mathew Modine says books will never fully replace computer apps, as he releases a book app about the making of a famous film. Continue reading at BBC World

[ BBC World | 2014-02-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book app


Angry Birds Maker Hatches In-Game Video Ad Plan

Angry Birds is getting ready to introduce in-game digital video ads in an expansion of its advertising products that the company will unveil soon, according to Michele Tobin, Rovio’s head of advertising. Tobin told Adweek today that the company’s games provide premium inventory for video... Continue reading at AdWeek

[ AdWeek | 2014-02-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #video ads #mobile video


VIDEO: Armistead Maupin shuts down City

Tales Of The City, the hugely successful book series written by Armistead Maupin, comes to an end Continue reading at BBC World

[ BBC World | 2014-02-13 00:00:00 UTC ]
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Twitter Turns to Flipboard to Acquire Users for Vine

Got growth problems? Here's one way to solve it: advertising.Growth is a top-of-mind concern for Twitter and it appears app install ads are part of the strategy. In this case, a beautiful, magazine-like placement running in Flipboard this week for its six-second looping video app Vine.Digital ad... Continue reading at Advertising Age

[ Advertising Age | 2014-02-12 00:00:00 UTC ]
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J.K. Rowling: More of her thoughts on the Harry Potter romance controversy (+video)

Harry Potter fans were incensed when J.K. Rowling said – in excerpts released from an interview –  that she'd had misgivings about Hermione and Ron as a couple. The full text of the interview offers more clarity, along with Rowling's feeling about a controversial scene from the movie series. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-02-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #interview offers #excerpts released #full text #controversial scene #movie series


Google's New Real-Time Audience Measurement Is a Brand Play

Google announced a new partnership with comScore today that it said will improve its ability to tell brand marketers about their digital campaigns. Google touted a new measurement tool—available to DoubleClick advertisers and publishers—that will deliver real-time data about who is seeing ads... Continue reading at AdWeek

[ AdWeek | 2014-02-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #palm springs #ad business #neal mohan #press release


Hans Christian Andersen's 'The Snow Queen' inspires Disney and a children's author (+video)

'The Snow Queen' inspired not only Disney's hit musical 'Frozen' but also author Karen Foxlee, who based her critically acclaimed novel 'Ophelia and the Marvelous Boy' on the wintry tale. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-02-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #inspires disney #snow queen #hit musical #critically acclaimed #marvelous boy #wintry tale