Twitter's advertising revenue is down 59 percent during a five week stretch between April 1st and early May compared to the same period last year, The New York Times has reported. It regularly falls short of sales projections, and things aren't likely to change soon (apparently despite the arrival of new CEO Linda Yaccarino), according to Twitter employees and documents seen by the NYT. Musk previously said that Twitter was on track to post $3 billion in 2023 revenue compared to $5.1 billion in 2021. Last March, he stated Twitter was worth $20 billion, less than half the $44 billion he paid for it.In a Twitter Space last week, Musk said "half our advertising" disappeared, blaming advertisers in Europe and North America who have put "extreme pressure" on the company. "They are trying to drive Twitter bankrupt," he added.However, Twitter's ad sales staff is worried that advertisers have been scared off by a rise in hate speech and pornography, along with a surfeit of ads for things like online gambling and marijuana products. Since Musk took over Twitter, he has taken actions like firing key sales executives and reinstating banned users. That prompted ad agencies and brands including GM and Volkswagen to pause ad spending. Other advertisers including Apple, Amazon and Disney have reportedly been spending less on advertising than last year, employees told the NYT. It cited an example of large banner ads used to promote things like events or new movies (that can cost up to... Continue reading at 'Engadget'
[ Engadget | 2023-06-06 09:25:43 UTC ]
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BBC Books has signed a two-year publishing deal with the BBC's upcoming talent show "The... Continue reading at The Bookseller
[ The Bookseller | 2012-02-02 00:00:00 UTC ]
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Print sales are in retreat in almost all markets across the world tracked by Nielsen BookScan,... Continue reading at The Bookseller
[ The Bookseller | 2012-02-02 00:00:00 UTC ]
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Amazon.co.uk increased Kindle ebook sales by five times in its fourth quarter but its parent... Continue reading at The Bookseller
[ The Bookseller | 2012-02-01 00:00:00 UTC ]
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McGraw-Hill is exploring a possible sale of its $2.5bn-plus education business, according to a... Continue reading at The Bookseller
[ The Bookseller | 2012-02-01 00:00:00 UTC ]
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Matteo Berlucchi, chief executive of the social e-retailer Anobii, has urged publishers to drop... Continue reading at The Bookseller
[ The Bookseller | 2012-01-26 00:00:00 UTC ]
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Publishers have reported ebook sales surging by up to 355% post-Christmas, as Nielsen BookScan... Continue reading at The Bookseller
[ The Bookseller | 2012-01-23 00:00:00 UTC ]
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The actress Jennifer Lawrence in a scene from the movie adaptation of "The Hunger Games." Continue reading at The New York Times
[ The New York Times | 2012-01-23 00:00:00 UTC ]
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U.S. online ad spending is set to eclipse that of print this year by 15.5 percent, according to eMarketer, suggesting that the long-awaited print-to-digital inflection point may now be here for both content creators and marketers. Continue reading at Folio Magazine
[ Folio Magazine | 2012-01-21 00:00:00 UTC ]
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The Public Lending Right (PLR) payment made to authors by government each time their books are... Continue reading at The Bookseller
[ The Bookseller | 2012-01-18 00:00:00 UTC ]
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Stationery retailer Viking has reported a “promising” start to its bookselling... Continue reading at The Bookseller
[ The Bookseller | 2012-01-17 00:00:00 UTC ]
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The Daily Mirror is to run a We Love Reading campaign, backed by poet laureate Carol Ann Duffy,... Continue reading at The Bookseller
[ The Bookseller | 2012-01-16 00:00:00 UTC ]
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Bloomsbury had a "strong" final three months of 2011, with ebook sales growing "... Continue reading at The Bookseller
[ The Bookseller | 2012-01-16 00:00:00 UTC ]
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Twenty years after he founded the indie San Francisco press Berrett-Koehler Publishers, Steve Piersanti continues to stay focused on the company’s original mission of stewardship and socially responsible publishing practices. That commitment has led B-K to be profitable for nine years in a row,... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-01-13 00:00:00 UTC ]
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For the 20th time in our history, PW will award its annual honor celebrating the best in the retail book space. At this year’s BookExpo America in New York City, the magazine will be handing out its Bookstore of the Year and Sales Rep of the Year awards. The award winners will also be profiled... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-01-13 00:00:00 UTC ]
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The editorial directorship at Coffee House Press may have changed hands only six months ago, passing from its founding publisher, Allan Kornblum, to longtime editor Chris Fischbach in July, but the 27-year-old Minneapolis literary nonprofit press certainly hasn’t lost any momentum during the... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-01-13 00:00:00 UTC ]
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Sales of Charles Dickens' Great Expectations have rocketed thanks to the BBC's lavish... Continue reading at The Bookseller
[ The Bookseller | 2012-01-12 00:00:00 UTC ]
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Sales of the Costa Book of the Year category winners have trebled since their victories last week... Continue reading at The Bookseller
[ The Bookseller | 2012-01-11 00:00:00 UTC ]
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Print books sales in the US fell 9% in 2011, with strong growth in digital sales appearing to... Continue reading at The Bookseller
[ The Bookseller | 2012-01-11 00:00:00 UTC ]
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Amazon's Kindle Store is now iPad optimized. The company on Tuesday introduced a new touch-friendly version of its ebook storefront for iPad that allows readers to purchase and read Kindle books whether it be in Safari with Kindle Cloud Reader or Kindle for iPad. Located at... Continue reading at AllThingsD
[ AllThingsD | 2012-01-11 00:00:00 UTC ]
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Waterstones is reverting to its original logo in the Baskerville serif font and dropping its... Continue reading at The Bookseller
[ The Bookseller | 2012-01-11 00:00:00 UTC ]
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