Twitter's ad sales have reportedly dropped by 59 percent since last year

Twitter's advertising revenue is down 59 percent during a five week stretch between April 1st and early May compared to the same period last year, The New York Times has reported. It regularly falls short of sales projections, and things aren't likely to change soon (apparently despite the arrival of new CEO Linda Yaccarino), according to Twitter employees and documents seen by the NYT. Musk previously said that Twitter was on track to post $3 billion in 2023 revenue compared to $5.1 billion in 2021. Last March, he stated Twitter was worth $20 billion, less than half the $44 billion he paid for it.In a Twitter Space last week, Musk said "half our advertising" disappeared, blaming advertisers in Europe and North America who have put "extreme pressure" on the company. "They are trying to drive Twitter bankrupt," he added.However, Twitter's ad sales staff is worried that advertisers have been scared off by a rise in hate speech and pornography, along with a surfeit of ads for things like online gambling and marijuana products. Since Musk took over Twitter, he has taken actions like firing key sales executives and reinstating banned users. That prompted ad agencies and brands including GM and Volkswagen to pause ad spending. Other advertisers including Apple, Amazon and Disney have reportedly been spending less on advertising than last year, employees told the NYT. It cited an example of large banner ads used to promote things like events or new movies (that can cost up to... Continue reading at 'Engadget'

[ Engadget | 2023-06-06 09:25:43 UTC ]
News tagged with: #bad news #business operations #product design #resolve issues #tall order #comic book

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25 years of asking, Where's Waldo?

Popular children's book character Waldo will soon be spotted in a lot more places around the world as his 25th anniversary kicks into gear.Where's Waldo? He won't be difficult to find once the 25th anniversary kicks off for the bespectacled, and beloved, children's book character. England will... Continue reading at Los Angeles Times

[ Los Angeles Times | 2012-09-20 00:00:00 UTC ]
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Man Booker sales boost, but down on 2011

Sales of the six novels in contention for the Man Booker Prize trebled week-on-week following the... Continue reading at The Bookseller

[ The Bookseller | 2012-09-19 00:00:00 UTC ]
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Newspaper Jobs Shrink 40% In 10 Years

While plenty of industries have shrunk over the last couple years, few have been hit as badly as newspaper publishing, which was already contracting before the economic downturn began. Since then, economic woes have simply reinforced the long-term tr ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-09-19 00:00:00 UTC ]
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Bumper new releases help book sales surge

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[ The Bookseller | 2012-09-18 00:00:00 UTC ]
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Digital book sales soar in the UK

Sales of digital books show impressive signs of growth, but some booksellers still face an uncertain future. Continue reading at BBC World

[ BBC World | 2012-09-18 00:00:00 UTC ]
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BiblioBoard: New Sales Channel for Digital Content

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[ Publishers Weekly | 2012-09-15 00:00:00 UTC ]
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Argos sees return to sales growth

Argos returns to sales growth, led by the popularity of tablet computers and ebook readers, says owner Home Retail Group. Continue reading at BBC News

[ BBC News | 2012-09-13 00:00:00 UTC ]
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So low, so fast: E-book prices drop following settlement

Just four days after a federal judge approved a settlement in the ebooks price fixing case, HarperCollins has already started discounts. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2012-09-12 00:00:00 UTC ]
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HarperCollins US ebook prices drop

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[ The Bookseller | 2012-09-11 00:00:00 UTC ]
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E-reader numbers 'set to rise 70%' this year

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[ The Bookseller | 2012-09-10 00:00:00 UTC ]
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ReKiosk Tries an Indie Online Sales Model

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[ Publishers Weekly | 2012-09-07 00:00:00 UTC ]
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US sales plunge most in biggest markets

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[ The Bookseller | 2012-09-07 00:00:00 UTC ]
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Flipboard Looks to Elevate Tablet Ads

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[ AdWeek | 2012-09-07 00:00:00 UTC ]
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Amazon unveils $159 7-inch Kindle Fire 2012 with 1GB RAM and 44 percent better performance

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[ Engadget | 2012-09-06 00:00:00 UTC ]
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E L James breaks another sales record

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[ The Bookseller | 2012-09-05 00:00:00 UTC ]
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Sales rise at Profile

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[ The Bookseller | 2012-09-04 00:00:00 UTC ]
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[ Editor & Publisher | 2012-09-04 00:00:00 UTC ]
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