Twitter's advertising revenue is down 59 percent during a five week stretch between April 1st and early May compared to the same period last year, The New York Times has reported. It regularly falls short of sales projections, and things aren't likely to change soon (apparently despite the arrival of new CEO Linda Yaccarino), according to Twitter employees and documents seen by the NYT. Musk previously said that Twitter was on track to post $3 billion in 2023 revenue compared to $5.1 billion in 2021. Last March, he stated Twitter was worth $20 billion, less than half the $44 billion he paid for it.In a Twitter Space last week, Musk said "half our advertising" disappeared, blaming advertisers in Europe and North America who have put "extreme pressure" on the company. "They are trying to drive Twitter bankrupt," he added.However, Twitter's ad sales staff is worried that advertisers have been scared off by a rise in hate speech and pornography, along with a surfeit of ads for things like online gambling and marijuana products. Since Musk took over Twitter, he has taken actions like firing key sales executives and reinstating banned users. That prompted ad agencies and brands including GM and Volkswagen to pause ad spending. Other advertisers including Apple, Amazon and Disney have reportedly been spending less on advertising than last year, employees told the NYT. It cited an example of large banner ads used to promote things like events or new movies (that can cost up to... Continue reading at 'Engadget'
[ Engadget | 2023-06-06 09:25:43 UTC ]
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Print book sales have “remained tough”, hit by consumer caution and growing ebook... Continue reading at The Bookseller
[ The Bookseller | 2012-01-10 00:00:00 UTC ]
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This week, a fistful of mystery-thrillers bump up against bios of Elizabeth II and the Obamas, as well as a fascinating memoir from the "godfather of rap." Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-01-06 00:00:00 UTC ]
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Leading US book retailer Barnes & Noble has reported sales of its Nook e-reading devices... Continue reading at The Bookseller
[ The Bookseller | 2012-01-06 00:00:00 UTC ]
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Daily Kobo ebook sales in the UK increased seven times in December as the company revealed one... Continue reading at The Bookseller
[ The Bookseller | 2012-01-05 00:00:00 UTC ]
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Strong ebook sales over the festive period compensated for the decline in physical sales,... Continue reading at The Bookseller
[ The Bookseller | 2012-01-05 00:00:00 UTC ]
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Poet laureate Carol Ann Duffy has won the Costa Poetry Award for The Bees (Picador), and debut... Continue reading at The Bookseller
[ The Bookseller | 2012-01-03 00:00:00 UTC ]
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Three stores in PW’s informal coast-to-coast survey of bookstores—Porter Square Books in Cambridge, Mass.; Beaverdale Books in Des Moines, Iowa; and Skylight Books in Los Angeles—called this their best holiday season ever. Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-12-30 00:00:00 UTC ]
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Printed book sales soared by 10% (£6.9m) week-on-week during the week before Christmas Day... Continue reading at The Bookseller
[ The Bookseller | 2011-12-30 00:00:00 UTC ]
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Journalist Caitlin Moran's take on modern feminism How to Be A Woman, published by Ebury, has... Continue reading at The Bookseller
[ The Bookseller | 2011-12-23 00:00:00 UTC ]
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The Friday Project's Confessions of a GP has been crowned the top-selling UK ebook of the... Continue reading at The Bookseller
[ The Bookseller | 2011-12-22 00:00:00 UTC ]
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Since its launch last December in partnership with the American Booksellers Association, Google eBooks has yet to capture significant market share. According to the Codex Groups recent Showrooming study, while the number of people who read both print books and ebooks has grown from 25% in... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-12-16 00:00:00 UTC ]
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The number of magazines launched in 2011 jumped 23.8 percent, from 193 to 239, compared to 2010, according to magazine database Mediafinder.com. Meanwhile, the number of closures fell 13.6 percent, from 176 in 2010 to 152 this year. Continue reading at Folio Magazine
[ Folio Magazine | 2011-12-15 00:00:00 UTC ]
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The Office of Fair Trading (OFT) rejected publishers' claims that the merger of The Book... Continue reading at The Bookseller
[ The Bookseller | 2011-12-15 00:00:00 UTC ]
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It's been 18 months since News Corp erected paywalls around The Sunday Times and The Times. Mike Fletcher assesses whether the paywall model is the future for online publishing and talks exclusively with News International to discover a shift in strategic thinking. Continue reading at Media Week
[ Media Week | 2011-12-14 00:00:00 UTC ]
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Mary Portas is expected to suggest cutting regulations for traders and launching a national... Continue reading at The Bookseller
[ The Bookseller | 2011-12-13 00:00:00 UTC ]
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Free local parking, better support from the government on business rates, and mentoring for... Continue reading at The Bookseller
[ The Bookseller | 2011-12-13 00:00:00 UTC ]
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Printed book sales soared by £8.6m week on week last week, but spending remains down on... Continue reading at The Bookseller
[ The Bookseller | 2011-12-13 00:00:00 UTC ]
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Amazon.co.uk has announced its New Year discounting already, launching what it calls "... Continue reading at The Bookseller
[ The Bookseller | 2011-12-12 00:00:00 UTC ]
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Constable & Robinson has grown turnover by 16% to £7.46m for the nine months to 31st... Continue reading at The Bookseller
[ The Bookseller | 2011-12-12 00:00:00 UTC ]
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In a major magazine publisher first, Condé Nast launched a private advertising exchange for select digital clientele. Partnering with service provider AdMeld, inventory from Condés entire digital portfolio was available at the time of the exchanges launch. Continue reading at Folio Magazine
[ Folio Magazine | 2011-12-08 00:00:00 UTC ]
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