Twitter: Programmatic Pays More When It's 'Personal'

Twitter’s mobile ad exchange has found that publishers make a lot more money if they just get more personal. Instead of holding an open auction for every bit of ad space, app publishers should forge special relationships with some buyers to ... Continue reading at 'Editor & Publisher'

[ Editor & Publisher | 2015-08-11 00:00:00 UTC ]
News tagged with: #publishers make #ad space #app publishers

Other Publishing stories related to: 'Twitter: Programmatic Pays More When It's 'Personal''


Newspaper Pay Walls Are A Good Thing - Here's Why

Newspaper publishers struggle to successfully monetize their online content, and they are not getting any help from journalism schools, despite the fact that these are the very institutions preparing young people to enter the shrinking field and the ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-11-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #journalism schools


UK booksellers lash out at Amazon: 'We pay our taxes'

Booksellers across the UK have put up signs in their windows reading 'We pay our taxes' in response to a hearing by the Public Accounts Committee on Amazon's business practices. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2012-11-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #business practices


Indies tell customers: 'We pay our taxes'

Booksellers across the country are displaying “We Pay Our Taxes” posters in their... Continue reading at The Bookseller

[ The Bookseller | 2012-11-19 00:00:00 UTC ]
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Hobbit fans pay homage at book fair

Hairy hobbit feet and elfin cloaks took over the Frankfurt Book Fair this weekend as JRR Tolkien fans dressed to impress Weta Workshop’s Sir Richard Taylor. Continue reading at Stuff

[ Stuff | 2012-10-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book fair


Twitter Co-Founders' New Site, Medium, Will Open to Public in New Year

Twitter co-founder Evan Williams shares more details about his new publishing platform. Continue reading at AllThingsD

[ AllThingsD | 2012-09-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing platform


The Ultimate Personal Brand-Builder? Your Very Own App

While reading Ryan Holiday's Fast Company story about books being the ultimate new business card, as a published author, I couldn't agree more. However, as Holiday points out, today's authors are in the "idea-making business, not the book business." In other words, writing your own book is just... Continue reading at Fast Company

[ Fast Company | 2012-09-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #wordpress blog #crowded marketplace #interactive experience #angry birds #golden ticket #sponsored content


French Media Sites Demand Google Pay for Using Their Content

Publishers want a slice of Google ad revenue. France's major online newspaper publishers have called for a new legislation which will ensure internet search engines including Google have to pay them for using their published content. Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-09-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #published content #including google


Star Tribune's eBook Experiment Pays Off

Many newspapers have tried ebooks as a new revenue stream, but the Minneapolis Star Tribune’s “In the Footsteps of Little Crow” stands out. Curt Brown’s extensively researched narrative of the 1862 U.S.-Dakota ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-08-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #star tribune #revenue stream


E-book price-fixing: three publishers agree to pay $69 million to consumers

Hachette Book Group, HarperCollins, and Simon & Schuster say they will pay consumers to settle claims they conspired to fix ebook prices. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2012-08-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers agree #simon schuster #settle claims


Twitter founders create Branch and Medium to keep the conversations, collections flowing

If you've ever been so embroiled in a chat or sharing splurge that you've been told to "take it off of Twitter," you now can -- sort of. Twitter co-creators Biz Stone and Ev Williams have launched Branch and Medium, two companion services that (naturally) use a Twitter sign-in but narrow the... Continue reading at Engadget

[ Engadget | 2012-08-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #static collection #collaborative efforts


Twitter Cofounders Unveil Medium, A Publishing Platform That Feels Like Tumblr And Looks Like Pinterest

Twitter cofounders Biz Stone and Evan Williams today offered a preview of Medium, their new publishing platform. Medium is at heart a blogging service, although right now it's only open to a select few authors. The posts are organized into "collections" that use different layouts depending on... Continue reading at Fast Company

[ Fast Company | 2012-08-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #make money #blogging platform


Trade pays tribute to Maeve Binchy

The trade has paid tribute to multi-award-winning Irish author Maeve Binchy after her death at... Continue reading at The Bookseller

[ The Bookseller | 2012-07-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #maeve binchy #paid tribute


OUP pays out over £2m for East Africa 'wrongdoing'

The World Bank has debarred Oxford University Press East Africa and Oxford University Press... Continue reading at The Bookseller

[ The Bookseller | 2012-07-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #east africa #world bank


The Murdoch Factor in News Corp.’s Split Personality

Rupert Murdoch’s move to split News Corp. into entertainment and publishing businesses may unlock the value he seeks. But the big imponderable in that shift could be Murdoch himself and his tainted legacy, say Wharton management professors Lawrence Hrebiniak and John Kimberly. Continue reading at Knowledge@Wharton

[ Knowledge@Wharton | 2012-07-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #rupert murdoch #publishing businesses


Publisher Twitter Followings Explode

After posting significant gains in 2011, the 16 publishers highlighted in PW’s annual Twitter snapshot all continued growing in 2012, showing that the book activity on the social media platform is still increasing substantially. All told, the total number of Twitter followers across all 16... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-06-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #twitter followers #total number


Jobs and Twitter exposés for Sceptre

Sceptre has acquired two titles which look to give more insight into two of the world's... Continue reading at The Bookseller

[ The Bookseller | 2012-06-01 00:00:00 UTC ]
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Chicago Tribune to Leap Over Pay Wall

The Chicago Tribune is mulling a plan to charge online readers premiums for different kinds of content, a structure similar to the fee it charges for the print literary magazine it introduced this year. The city's largest newspaper is charting ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-05-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #chicago tribune #pay wall #largest newspaper


Book review: 'Second Person Singular' by Sayed Kashua

A lawyer and a caretaker with similar backgrounds follow different paths in contemporary Jerusalem with the same motivation: to leave their small-town Arab lives behind and be accepted for the new personas they have created.Early in the novel, "Second Person Singular," a main character known... Continue reading at Los Angeles Times

[ Los Angeles Times | 2012-05-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book review #main character


Hearst Hails the Age of the Tablet, Says Readers are Willing to Pay More for Tablet Editions

London, England – The World e-Reading Congress drew a number of influential speakers in London today, including Duncan Edwards, CEO of Hearst Magazines International, who highlighted the striking rise of tablet publishing. Hearst is ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-05-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tablet editions


The Satiric iPad App Punch Wants You To Laugh, Play, Pay

Despite a cheeky promotional claim that profitability is "not something we think about," Punch has a grand vision of becoming a lucrative tablet publishing platform. But first, a quiz: hedge fund or organic farm?David Bennahum is the CEO of Punch, a news and entertainment app that launched last... Continue reading at Fast Company

[ Fast Company | 2012-04-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #19th century #daily show #main lesson #david zax