More than half of marketer and agency professionals surveyed by Advertiser Perceptions predicted they would increase ad spending in digital media during the next 12 months, far more than the share predicting the same for traditional channels such as cable TV (31%), broadcast TV (20%), magazines (14%) and national newspapers (11%).But the appetite for different kinds of digital media is becoming very particular, according to Advertiser Perceptions, which twice a year takes the pulse of about 2,000 marketer and agency professionals. Respondents were most bullish on new outlays in social media, with 47% saying their spending there will rise, followed by video sites like YouTube and Hulu, with 40% predicting increases.Portals, which include Yahoo and AOL, ranked lowest within digital, with just 16% of respondents saying they expected new spending there. Portals made up the only digital category where more respondents predicted declines. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2013-09-24 00:00:00 UTC ]
Salary trends switched and the gap between b-to-b, consumer and association advertising sales directors shrunk in this year’s survey. Continue reading at Folio Magazine
[ Folio Magazine | 2013-07-26 00:00:00 UTC ]
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Forbes Media has launched Forbes Wine Club, a new subscription and e-commerce site that connects subscribers with fine wines they are likely to enjoy. The company has partnered with Lot18 to create ForbesWineClub.com, a customizable wine buying experience. Continue reading at Folio Magazine
[ Folio Magazine | 2013-07-19 00:00:00 UTC ]
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Lerner Publisher Services announced exclusive partnerships with Scobre and Live Oak Media. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-07-18 00:00:00 UTC ]
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Forbes Media is joining the wine club.In the now venerable tradition of publishers extending their brand into non-publishing businesses, Forbes has joined The Wall Street Journal, The New York Times, Rolling Stone and Food & Wine in starting its own wine club.But the family-controlled media... Continue reading at Crains New York
[ Crains New York | 2013-07-17 00:00:00 UTC ]
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More and more association and b-to-b publishers are trying to link their digital content with events. It's a way to connect with an audience after they leave the showfloor, while providing one-stop, multichannel sponsorships for advertisers. Continue reading at Folio Magazine
[ Folio Magazine | 2013-07-17 00:00:00 UTC ]
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Apple has been found guilty of colluding to raise ebook prices. Financial ramifications aside, has the judgement damaged publishing's reputation with consumers? Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-07-11 00:00:00 UTC ]
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US District Judge Denise Cote found that Apple was part of a conspiracy to increase ebook retail prices. An Apple spokesperson maintained that 'we've done nothing wrong.' Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-07-11 00:00:00 UTC ]
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A federal judge ruled Wednesday that Apple conspired with publishers to set the prices of ebooks and "played a central role in facilitating and executing that conspiracy."A federal judge ruled Wednesday that Apple conspired with publishers to set the prices of ebooks. Apple, the judge found,... Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-07-10 00:00:00 UTC ]
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A federal judge today ruled that Apple is guilty of violating antitrust law by conspiring with major publishers to raise ebook prices. Continue reading at Wired
[ Wired | 2013-07-10 00:00:00 UTC ]
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A federal judge ruled today that Apple Inc. conspired to raise prices on ebooks, ordering a trial to decide what damages that the tech giant should pay.In a 159-page decision, U.S. District Court Judge Denise Cote ruled that Apple conspired with a group of five publishers, starting in 2009, to... Continue reading at ABC News
[ ABC News | 2013-07-10 00:00:00 UTC ]
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As the digital ad market races toward programmatic and native, do advertisers have any use for blog networks like Glam Media and Say Media? Once, such networks were seen as an innovative way to pinpoint thousands of tiny blogs on the Web and roll them up for advertisers. But now, with... Continue reading at AdWeek
[ AdWeek | 2013-07-09 00:00:00 UTC ]
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The 2013 Book Industry Environmental Council (BIEC) has extended the deadline for industry members to fill out its latest survey that tracks the environmental progress of the book industry. The new deadline is July 12th. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-07-08 00:00:00 UTC ]
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Digital publishers are in trouble. There is incredible competition for direct buys from agencies. This is the cash cow, and if publishers had their preference, this is where 90% of their sales would go. Ad sales is a people- and creative-driven busin ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-07-03 00:00:00 UTC ]
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By Robert M. Sacks A book that I read a few years ago has been popping back into and around my head lately, as I continue my pursuit of the future of reading and the future of our publishing business. The Swerve ,... Continue reading at Publishing Executive
[ Publishing Executive | 2013-07-01 00:00:00 UTC ]
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Media business purchasing picked up after a slow first quarter, but year-over-year activity was down slightly in the first half of 2013, according to a report from the Jordan, Edmiston Group (JEGI). Continue reading at Folio Magazine
[ Folio Magazine | 2013-06-28 00:00:00 UTC ]
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General Mills and Spredfast are announcing today that the consumer packaged goods giant has implemented the tech vendor's newly upgraded system to manage content publishing and consumer engagement across Facebook, Twitter, YouTube, Google+ and LinkedIn. The General Mills development... Continue reading at AdWeek
[ AdWeek | 2013-06-26 00:00:00 UTC ]
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Younger readers in the US are more likely to have read a printed book in the last year than older... Continue reading at The Bookseller
[ The Bookseller | 2013-06-26 00:00:00 UTC ]
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(function(d){ var js, id = 'pikto-embed-js', ref = d.getElementsByTagName('script')[0]; if (d.getElementById(id)) {return;} js = d.createElement('script'); js.id = id; js.async = true; Continue reading at Folio Magazine
[ Folio Magazine | 2013-06-20 00:00:00 UTC ]
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A survey of 2,000 library staff by union UNISON has revealed claims of major cuts to schools... Continue reading at The Bookseller
[ The Bookseller | 2013-06-18 00:00:00 UTC ]
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The OED bent the rules slightly by adding 'tweet' in under 10 years – a nod to the word's rapid and widespread rise into everyday usage. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-06-17 00:00:00 UTC ]
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