Tuesday Wake-Up Call: Netflix's 'Black Mirror' storytelling experiment, and Google's new ad chief

Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. Get all the news on Advertising Week each evening this week in our pop-up email newsletter. Sign up right here What people are talking about today: Remember the "Choose Your Own Adventure" books of your childhood? Netflix is planning some new programming with a similar storytelling format, Bloomberg News reports. Viewers "will get to choose their own storylines in one episode of the upcoming season of 'Black Mirror,' the Emmy-winning science-fiction anthology series," Bloomberg says. We can't wait to see it. Just one request, though. The real world seems dystopian enough right now -- is it too much to ask for one storyline that ends with a happily-ever-after?Advertising Week New York (one day down, three to go)After day one, here's a thought from Jeanine Poggi: During the five panels she's moderating, only two of the 15 speakers (not counting herself) are women. That's interesting, "considering there are more than a half dozen panels on Monday alone focused on gender equality, diversity and inclusion," Poggi writes in Ad Age's roundup, which includes more on the diversity, equality and inclusion discussions; the line to get photos with Bullseye, Target's mascot dog; a prediction of ads to come on Netflix; and the downside of reducing Advertising Week sprawl. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2018-10-02 00:00:00 UTC ]
News tagged with: #email newsletter #real world

Other Publishing stories related to: 'Tuesday Wake-Up Call: Netflix's 'Black Mirror' storytelling experiment, and Google's new ad chief'


Eloise Greenfield, author whose picture books uplifted Black children, dies at 92

Her dozens of works helped broaden children’s literature so that young African Americans could see themselves, their history and their hopes in the pages of their picture books. Continue reading at The Washington Post

[ The Washington Post | 2021-08-18 06:43:01 UTC ]
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Elizabeth Barrett Browning was ahead of her time. ‘Two-Way Mirror’ does justice to her riveting life.

Fiona Sampson’s biography reads like a thriller, a memoir and a provocative piece of literary fiction. Continue reading at The Washington Post

[ The Washington Post | 2021-08-17 12:00:00 UTC ]
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Remembering The Black Expressions Book Club

In memory of the Black Expressions Book Club and its impact on a reader always seeking out Black literary excellence. Continue reading at Book Riot

[ Book Riot | 2021-08-17 10:39:00 UTC ]
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‘Harder than I expected’: Confessions of a media employee on their experience returning to the office

A senior editor at a digital publisher had been looking forward to working from the company’s office but, with masks now required, has found there aren’t many reasons to go. The post ‘Harder than I expected’: Confessions of a media employee on their experience returning to the office appeared... Continue reading at Digiday

[ Digiday | 2021-08-16 04:01:00 UTC ]
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Pointing out racism in books is not an ‘attack’ – it’s a call for industry reform | Monisha Rajesh

I was called aggressive for criticising passages in Kate Clanchy’s memoir. But the real problem lies deep in the overwhelmingly white world of publishingIt started with a tweet. Kate Clanchy, author of Some Kids I Taught and What They Taught Me posted on her Twitter account that a reviewer on... Continue reading at The Guardian

[ The Guardian | 2021-08-13 13:51:20 UTC ]
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‘No one even notices a banner ad anymore’: Marketers see post-pandemic value in out-of-home advertising

As digital media becomes saturated with too many players and ad spend diversification remains top of mind, marketers look to out-of-home as an alternative. The post ‘No one even notices a banner ad anymore’: Marketers see post-pandemic value in out-of-home advertising appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-08-12 04:01:00 UTC ]
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Google Assistant has a morning routine for schoolchildren

Now that many kids are about to go back to school, Google thinks it can offer a helping hand — including after class. It's introducing Assistant and search features to help parents coordinate in morning and kids to learn more (or at least, stay entertained). To start, Family Bell is coming to... Continue reading at Engadget

[ Engadget | 2021-08-11 16:00:47 UTC ]
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Why barbershops are at the forefront of the effort to vaccinate Black Americans

From COVID-19 vaccines to mental health, officials see barbers as playing an important role in advancing public health. In a barbershop in North St. Louis County, owner Randy Barnes listens as one of his barbers tells him that COVID-19 vaccines cause women to become infertile. That barber had... Continue reading at Fast Company

[ Fast Company | 2021-08-11 07:00:54 UTC ]
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Historian Calls for an Evangelical Reckoning on Race

In a Q&A with 'PW,' Randall Balmer, author of 'Bad Faith,' discusses why he finds the current direction of the evangelical tradition ‘heartbreaking.’ Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-08-09 04:00:00 UTC ]
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Mirror Books scoops GB athlete Onuora's 'fearless' story

Mirror Books has scooped My Hidden Race, the life story of Team GB athlete Anyika Onuora, which promises to reveal the “brutal reality” of professional sport for many Black females. Continue reading at The Bookseller

[ The Bookseller | 2021-08-07 00:42:40 UTC ]
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Cover Reveal and Excerpt: BLACK LOVE MATTERS edited by Jessica P. Pryde

Check out the cover of BLACK LOVE MATTERS edited by Jessica P. Pryde, an upcoming essay anthology that celebrates and examines Black romance. Continue reading at Book Riot

[ Book Riot | 2021-08-06 10:40:00 UTC ]
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Bouchercon Calls Off In-Person Convention

Due to the rapid spread of the Delta variant, this year's Bouchercon, the annual mystery fiction convention that was to be held live this August in New Orleans, has been canceled. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-08-05 04:00:00 UTC ]
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Alexander Vindman on Trump’s Ukraine call — and the unexpected consequences

The former staffer thought others would be outraged by what he’d heard. He was wrong. Continue reading at The Washington Post

[ The Washington Post | 2021-08-02 05:46:34 UTC ]
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An all-Black musical was a Broadway smash — and then was mostly forgotten

“Shuffle Along” brought Black and White audiences together, writes Caseen Gaines. Continue reading at The Washington Post

[ The Washington Post | 2021-07-30 12:00:00 UTC ]
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Bonnier Books UK buys Edinburgh indie Black & White Publishing

Bonnier Books UK has acquired independent Scottish publisher Black & White Publishing as part of its long-term strategy for growth.   Continue reading at The Bookseller

[ The Bookseller | 2021-07-27 19:25:22 UTC ]
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Tuesday New Release Day: Starring Ohlin, Adrian, Jin, and More

Our own Thom Beckwith takes a look as some notable books publishing this week. The post Tuesday New Release Day: Starring Ohlin, Adrian, Jin, and More appeared first on The Millions. Continue reading at The Millions

[ The Millions | 2021-07-27 09:59:45 UTC ]
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New Amanda Gorman Book, 'Call Us What We Carry,' Set for December 7

Penguin Random House announced this morning that the upcoming collection of poetry by Amanda Gorman is now titled 'Call Us What We Carry.' It will be released on December 7, and will feature new works as well as her inauguration poem, 'The Hill We Climb.' Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-07-27 04:00:00 UTC ]
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Ad Tracker Tool to Improve Advertisers’ Digital Media Carbon Footprint

As advertisers have been increasing their carbon impact through the growing use of digital advertising, one adtech business has developed a campaign in a bid to support their attempt to repair the damage. Good-Loop, has created an ad tracker, 'The Green Ad Tag', which can be run cross-platform... Continue reading at AdWeek

[ AdWeek | 2021-07-19 12:56:17 UTC ]
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Self-censorship hits Hong Kong book fair in wake of national security law

Far fewer politically sensitive titles are on display in the first such event since Beijing imposed sweeping new regulations Booksellers at Hong Kong’s annual book fair are offering a reduced selection of books deemed politically sensitive, as they try to avoid violating a sweeping national... Continue reading at The Guardian

[ The Guardian | 2021-07-15 10:57:25 UTC ]
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A ’50s mom finds her calling as a spy in the captivating novel ‘A Woman of Intelligence’

Based on a true story, Karin Tanabe’s new book is a mid-20th-century period piece, but oh, how familiar it seems. Continue reading at The Washington Post

[ The Washington Post | 2021-07-15 07:00:00 UTC ]
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