Tuesday Wake-Up Call: Netflix's 'Black Mirror' storytelling experiment, and Google's new ad chief

Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. Get all the news on Advertising Week each evening this week in our pop-up email newsletter. Sign up right here What people are talking about today: Remember the "Choose Your Own Adventure" books of your childhood? Netflix is planning some new programming with a similar storytelling format, Bloomberg News reports. Viewers "will get to choose their own storylines in one episode of the upcoming season of 'Black Mirror,' the Emmy-winning science-fiction anthology series," Bloomberg says. We can't wait to see it. Just one request, though. The real world seems dystopian enough right now -- is it too much to ask for one storyline that ends with a happily-ever-after?Advertising Week New York (one day down, three to go)After day one, here's a thought from Jeanine Poggi: During the five panels she's moderating, only two of the 15 speakers (not counting herself) are women. That's interesting, "considering there are more than a half dozen panels on Monday alone focused on gender equality, diversity and inclusion," Poggi writes in Ad Age's roundup, which includes more on the diversity, equality and inclusion discussions; the line to get photos with Bullseye, Target's mascot dog; a prediction of ads to come on Netflix; and the downside of reducing Advertising Week sprawl. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2018-10-02 00:00:00 UTC ]
News tagged with: #email newsletter #real world

Other Publishing stories related to: 'Tuesday Wake-Up Call: Netflix's 'Black Mirror' storytelling experiment, and Google's new ad chief'


Spotify unveils a new hub for Netflix soundtracks, playlists and podcasts

After doing the same for Disney, Spotify has launched a Netflix hub bringing all of the streaming service's soundtracks, playlists and podcasts into one place. While many of Netflix's soundtracks were already on Spotify, the new feature puts all content related to the service in one place. That... Continue reading at Engadget

[ Engadget | 2021-11-23 13:00:54 UTC ]
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Paul Dacre appointed editor-in-chief of Daily Mail parent company

Move comes after former Daily Mail editor pulled out of the running to be next Ofcom chairmanPaul Dacre has returned to the Daily Mail publisher as editor-in-chief of the newspaper’s parent company after pulling out of the running to be the next chair of the media regulator, Ofcom.His... Continue reading at The Guardian

[ The Guardian | 2021-11-22 15:31:03 UTC ]
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Nielsen Will Measure TV Audiences For Individual Ads in C3 Overhaul

C3, TV's standard metric for commercial measurement since 2007, could be on its last legs. Nielsen said today it will create more precise Nielsen Individual Commercial Metrics, in which its audience estimates will be based on each individual ad, instead of overall commercial minutes. The switch,... Continue reading at AdWeek

[ AdWeek | 2021-11-22 14:00:00 UTC ]
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Angry Robot Books signs Crittendon novel in its first Black Voices Matter deal

Angry Robot Books has landed "a magical" Afro-futuristic novel from author Denise Crittendon, as its first signing through the Black Voices Matter Open submission period for Black authors without agent representation.  Continue reading at The Bookseller

[ The Bookseller | 2021-11-22 06:42:20 UTC ]
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Amazon's Kindle drops to an all-time low of $50 ahead of Black Friday

As ever, Amazon is discounting many of its products for the Black Friday shopping period. Like many other companies, Amazon is getting out of the gate a little early with deals on Kindles. The standard Kindle is down from $90 to $50, which is the lowest price we've seen for the e-reader. Back in... Continue reading at Engadget

[ Engadget | 2021-11-19 09:00:22 UTC ]
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Goff named new Quarto group chief executive

Alison Goff has been announced as the new group chief executive officer at Quarto. Continue reading at The Bookseller

[ The Bookseller | 2021-11-17 08:37:56 UTC ]
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John Edgar Wideman’s Art of Storytelling

“Look for Me and I’ll Be Gone,” his latest collection, erodes the boundaries between fiction, memoir and essay. Continue reading at The New York Times

[ The New York Times | 2021-11-16 19:53:17 UTC ]
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John Lewis sued by self-published children’s author over Christmas ad

Fay Evans alleges a ‘striking similarity’ between the 2019 Excitable Edgar TV campaign and her 2017 book Fred the Fire-Sneezing DragonThe author of a self-published children’s book about a dragon that causes havoc with its fiery sneezes is suing John Lewis over its 2019 Christmas ad about a... Continue reading at The Guardian

[ The Guardian | 2021-11-16 14:46:45 UTC ]
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Born Black and poor in Stockton, he was mayor by 26. Michael Tubbs' memoir tells the tale

Out this week, 'The Deeper the Roots' is an intimate, personal story of defying odds, helping others do the same and making history along the way. Continue reading at Los Angeles Times

[ Los Angeles Times | 2021-11-16 14:36:39 UTC ]
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Don’t give up on the audio experiment

Wow. What an amazing week it has been in the world of audio publishing! First, Spotify bought Findaway, then just as we were all making sense of that news, Storytel acquired Audiobooks.com. Continue reading at The Bookseller

[ The Bookseller | 2021-11-16 13:36:52 UTC ]
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Sutton appointed chief exec at STM

The International Association for Scientific, Technical and Medical Publishers (STM) has appointed Dr Caroline Sutton as the organisation’s new chief executive officer. Continue reading at The Bookseller

[ The Bookseller | 2021-11-16 04:56:03 UTC ]
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Sweden's Storytel Buys Audiobooks.com

Storytel, the international audiobook streaming company, is buying Audiobooks.com from KKR, owner of RBMedia, for an undisclosed amount. This marks the fast-growing company's entry into the English-language audiobook market. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-11-14 05:00:00 UTC ]
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For Black kids, typical childhood behavior is often seen as a crime

Many are taught to expect that they’ll end up in the justice system, Kristin Henning writes. Continue reading at The Washington Post

[ The Washington Post | 2021-11-12 13:00:00 UTC ]
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Storytel extends into English language market with $135m Audiobooks deal

Streaming company Storytel has signed a deal to acquire Audiobooks.com from owner KKR for $135m (£101m), extending its reach into English language audio market. Continue reading at The Bookseller

[ The Bookseller | 2021-11-12 01:57:18 UTC ]
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Cool, elected school district officials are calling for literal book burning now.

Those who have been paying attention to local education news and the critical race theory debate know that many school districts are battling over what materials can be kept in libraries and taught in classrooms. The battle is making its way to the courts: just this week a PEN America report... Continue reading at Literrary Hub

[ Literrary Hub | 2021-11-11 17:33:10 UTC ]
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Experimenting with hydrogen bombs, the U.S. blew lives apart

The tests were devastating for residents of the Marshall Islands, Walter Pincus writes. Continue reading at The Washington Post

[ The Washington Post | 2021-11-05 12:00:00 UTC ]
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Google lets Android apps use third-party payments in South Korea

Google is honoring South Korea's law requiring support for third-party payments, but not quite in the way you might have expected. The Wall Street Journalreports Google will allow the use of alternative payment systems for Play Store apps in South Korea. Check out with a supporting app and... Continue reading at Engadget

[ Engadget | 2021-11-04 13:42:55 UTC ]
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S&S pre-empts 'Netflix-worthy romcom' by Armas in a two-book deal

S&S has pre-empted a "Netflix-worthy romcom" by Elena Armas in a two-book deal. Continue reading at The Bookseller

[ The Bookseller | 2021-10-30 07:56:09 UTC ]
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'Dad Bod,' 'FTW' And 'Amirite' Among 455 New Words Added To Dictionary

Merriam-Webster announced the newly added words on its website, saying “Just as the language never stops evolving, the dictionary never stops expanding.” Continue reading at The Huffington Post

[ The Huffington Post | 2021-10-29 15:43:47 UTC ]
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YouTube admits deleting Novara Media the ‘wrong call’

The independent publisher was reinstated on YouTube following a backlash, but questions remain. Continue reading at Media Week

[ Media Week | 2021-10-26 15:58:53 UTC ]
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